Examples Of Online-Driven Marketing

Identity theft is the stealing and use of someone’s personal information and is one of the fastest growing crimes in the nation (Dole, 2005). According to Federal Trade Commission estimates, identity thieves victimize approximately 10 million Americans every year at a cost of an astonishing $50 billion (2005). Identity theft has been going on for years now and is easily done with the help of today’s technology. According to the Federal Trade Commission, there are six common ways that identity thieves get a hold of personal information. The varieties of methods that are used are dumpster diving, skimming, phishing, changing the victim’s address, stealing, and pretexting (Federal Trade Commission). Once someone’s identity is stolen,

Figuring out if an identity is stolen is not easy only because it can be unknown until damage is dealt. This is why identity theft isn’t easy to stop. When most people report a crime, police arrive on the scene before serious damage is dealt, but when a thief steals a person’s identity, the victim can be unaware for quite some time before they realize the amount of money they lost. According to Tracey Whittaker and Anne Dilascio, in 2003, the average money lost from identity theft per person was $4,789, but in 2006 the average was less than $2000. The average out-of-pocket cost of identity theft victims in 2005 was

During the last Christmas season, Target announced that their data security was breached. According to David Lazarus in Los Angeles Times, Target stated that roughly 110 million customers’ information was illegally taken from their database. The information included their credit/debit card info, phone numbers, and email addresses. Target is one of the most popular grocery stores in the U.S.; they have a substantial amount of consumers. Because of this incident, consumers' trusts for the store have been decreasing. Worrying about losing its customers, the company offered a free year of credit monitoring and identity-theft protection, so the customers will feel more secure. Not only Target, some other large retailers also faced the same issues. They want their customers to trust that the companies can protect private data. However, should we not worry? Data breaches have been going on for about a decade, but we have not seriously thought about the issue. In order to protect people’s privacy, the federal government should make new laws concerning companies’ handling of customer information.

In recent years, the world has seen significant changes in technology. With new technology come new challenges. One of those new challenges is identity theft. Identity theft can happen through the internet, ATM, emails, or even a phone. Identity theft can happen when any person(s) takes an individual’s information, such as their Social Security number, or even banking information for financial gain. “Close to 100 million Americans have their personal information placed at risk of theft each year when records in databases are lost, stolen or accessed by unauthorized individuals” (Information systems and technology, n.d.). Identity theft not only costs the person, whose

The article called, The End of Privacy by Adam L. Penenberg, demonstrates the easy access an intruder can have to someone’s private information in today’s digital world with just a few taps on the keyboard, and a phone. Making your private information unprotected and defenseless. Penenberg also describes transition from mainframe computers to desktop PCs making private information vulnerable. He also reveals that marketers and busybodies have more customer data than ever. He also illustrates the advances of search methods that cyber criminals have up their sleeve, how the misrepresent themselves in order to puncture through the credit bureaus, and the Federal reserve database, spilling out all of your financial information, social security,

Identity theft is, unfortunately, a commonplace in today’s world. Technology is ever advancing and evolving making today’s purchases obsolete. The obsolesces of technology plagued TJX. The company was attempting to get through under the radar with the enterprise security systems. “Because of the lax security systems at TJX, the hackers had an open doorway to the company 's entire computer system” (Weiss, 2014). TJX was cognizant of the breach and withheld information from stakeholders of the business. “Once a breach is discovered notification to consumers is paramount.”

In the article, “Someone Had Taken Over My Life” by Laura Shin, Amy Krebs describes what it feels like to become a victim of identity theft. She got a call one day unexpectedly from a major credit card company’s fraud department. They said someone had tried to access a credit card using Amy’s name, address and Social Security number. She thought someone had stolen her credit card and had maybe gone out to eat or purchased some items, but she was wrong. This was a bigger and more serious problem than Amy has ever imagined. It involved going to many court cases, and took at least a year to solve. Amy advises to be cautious with your information going forward, because even if you do all the right things and shred things, and ask all the right

“Every year for the past 15 years, the Federal Trade Commission has ranked identity theft as the top consumer complaint” (Buck 1). These consumers want

(April 2015) today our financial and personal information is everywhere. It is in our phones for mobile payments, in our wallets on our credit cards and in the data centers and clouds of the companies and third parties that complete transactions on our behalf. With so much personal information—quite literally—floating around various access points, it has never been more lucrative or easy for cyber-criminals to access and mine private information to sell on the black market.The Target data breach at the end of 2013, which affected the card payment information of more than 40 million shoppers and the personal data of almost 70 million consumers, kick-started a continuous barrage of point-of-sale (POS) attacks affecting consumers, businesses and banks throughout 2014. Between the breaches at Dairy Queen, Home Depot and Neiman Marcus, it seemed like cyber-criminals were always one step ahead of the game, using malware and card-skimming techniques to gain access to confidential

For many years, advertisers had tried to find out an efficient way to understand their target markets and the customers. Before the age of information system, it was difficult to track their customers efficiently, and therefore they were like swimming in the dark when they dealt with the customers. They could only make the very broad target customers and send them advertisements through newspapers, television, magazines, or other media. However, this traditional method of sending advertisements to everybody that the companies could reach was not working well, since it ignored the demands of the receivers. However, along with data mining, it brings a business revolution to the whole world.

Our digital age and its ' progressiveness create a problem. 25 years ago, the public was introduced to the web. Since then, many companies have taken the initiative to expand and control it. Entire companies now exist exclusively online. Other companies profit from consumers just using the internet. Companies provide the service and people pay for it, which seems simple in theory; however, most of those companies are not forthright with their data collection policies. They lack transparency. These companies collect the data for various reasons, the biggest is marketing research. They collect an exceptional amount of data, creating a problem for the consumer. One danger created is "the capability to combine data gathered through web interaction with public records and census data" (Ward, Rongione, and

Identity theft has not had a clear definition. The unclear definition is due to the complexity of the facts regarding identity theft. Identity theft, also known as ‘the crime of the new millennium’ or white color theft has come to the public eyes due to the impacts of the act (Craats, 2005). Identity theft occurs when a person misappropriates another person’s information and uses it with the intention of gaining some particular advantages. In this case, a person means not only a human being but also a legal person such as a company (Craats, 2005). In most cases, the advantage gained is financial, for example, presuming identity of a person, taking their credit card and through deception, withdrawing money from their accounts. In U.S, the federal law defines identity theft as ‘knowingly transferring, holding, or using, without authorized right, a way of identification of another individual with the intent to undertake, aid any illegal activity that includes violation of Federal law, or that constitutes a felony under any national or local law.’ Identity theft has been said to be made easier due to globalization and lack of cyber borders (Giles 2010). Lack of cyber borders provides a ripe environment for identity thieves to function from within the state 's borders as well as from beyond.

Although, numerous companies instill in people how they should trust them, only to face a data breach later. In knowing the risk in the digital age, some users still provided their correct contact and payment information.

Identity theft is the fastest growing crime that continues to claim thousands of victims each year. It is the deliberate use of someone else 's identity without their knowledge or consent to gain a financial advantage or obtain credit and other benefits in the other person 's name, and perhaps to the other person 's disadvantage or loss. (Hoofnagle, 2007) According to the Canadian Identity Theft Support Centre, in 2008 the cost of identity theft in Canada was staggering $7.2 billion dollars and affected approximately 2.25 million people (representing 9.1 per cent of the population). (Identity Theft, n.d.) The victims spend an average of 600 hours recovering from identity

It is inevitable that organizations can keep each and every clients account safe and it is up to each individual to do their due diligence to continuously be aware and informed about each account and all the activity associated with it. As technology evolves many organizations encourage individuals to place more sensitive information online through phone applications and on websites that prompt passwords to save or usernames to be associated with first or last names. The risk of these actions only become relevant when it actually occurs to a specific individual due to the encouragement portrayed when reading the precautions on the specific websites. The perceived safety ensures the reader that the sensitive information will remain safe although the past two years portrays many instances to prove the statement false. Fortune explains in an article written back in October that, “At the end of January, as many as 11 million Premera Blue Cross customers were affected by a hack. Anthem announced the following month that almost 80 million current and former customers’ personal information had been breached.” The continuous efforts made by fraudsters enables them to stay ahead of technology in ways that enable them to hack websites and obtain the sensitive information clients provide to