Examples Of Pestle Analysis Of The Book Industry

authors are taking up a huge portion of the market and therefore more beneficial for

The bookstore chain has been decreasing in profit in the US over the past 20 years. Most of the books retailers are shutting down their operations and only a few are still operating in the country. Barnes and Noble has become the largest bookseller in the book retailers industry. The firm has integrated its business philosophy into web presence though eBook marketplace. This business strategy assisted the firm to be able to reach a large scale customers and remain as a strongest competitor in the book retailing market.

Answer: I don’t think e-book will phase out the conventional print book because people often say that print book era has been dead where everything can be finding in eBook and other resources. I too agree with that everything should be in DVD’s, cd’s, usbport etc. but e-Book will help to increase the selling of book. for example if I write down the story by chapter wise every day in eBook after the completation of the book in I can publish the book where I can redesigned the book and I can get the buyer attracted and people will also love the book where it has the version of e-book.

If traditional book sales continue to fall at their present rate of 34% annually we will be out of the traditional books selling in three years. The CD sales are declining at a similar rate.

Pestel analysis consists of environmental factors that lead to the understanding weaknesses and strengths of the organization in an attempt to influence the organization’s success. The macro-environmental factors are political, economic, social, technological, environment and legal.

2-B&N and the book publishers are changing their business models to deal with the Internet and e-book technology by B&N developing its own e-readable devised called Nook. In order to meet demand and supply, they started to be actively in control of its supply chain by developing,

Macro environment comprises external forces that organisation cannot directly control, instead organisation need to manage their macro environment in a way that benefits them ("The Macro Environment & Pest Analysis", 2016). The PESTLE analysis is the most widely recognized approach for considering the external business environment (Gupta, 2013). PESTLE analysis stands for Political, Economic, Social, and Technological, Legal and environmental analysis and describe a framework of macro environmental factors utilized as a part of the environmental scanning component of strategic management. Generally, all the PESTLE factors might not important for all types of industry its depends up industry nature or size. This PESTLE analysis is based on Accor Hotels in Australia which is a famous and globally recognise hospitality brand.

The advent of e-books, coupled with the rapid decline in brick-and-mortar bookstores, has left an increasing number of people pondering the possibility of actual physical books going the way of the dinosaur. As an avid audiobook “reader,” I wanted to see for myself whether or not the Digital Revolution has truly swept traditional bookstores aside, leaving publishers trembling in fear. For this reason, I chose the recently-opened Barnes & Noble bookstore at The Fountains at Farrah shopping center the research hub for my observation project.

The book market is in fact growing ‘with the exception of weak fortnights in both March and April, sales figures for the overall book market have shown sustained growth in 2005. ...

Barnes & Noble are taking different tacks with regard to agreements with authors agents, and publishers. Amazon is pulling content off the market and padlocking it to their Kindle. In response, Barnes & Noble is refusing to stock Amazon published titles in its brick-and-mortar stores. Barnes & Nobles' investment in the well-received, well-reviewed Nook appears to have been a solid business decision, the ripples of which will continue to be felt for some time. In fact, the Nook is the proverbial finger in the dike as the waters of Amazon continue to threaten the very infrastructure of the publishing business by eroding the relationship between publishers and bricks-and-mortar stores.

The environment is like a double-edged sword, providing companies opportunities but threats as well. Therefore, in an increasingly hostile marketplace, a systematic and careful environmental analysis is supposed to be considered by companies (Johnson et al, 2011). The macro-environment of a company can be analysed by the framework of PESTEL, which includes six categories: political, economic, social, technological, environmental, and legal (Johnson et al, 2011, Appendix A ).

The seller of digital textbooks will also be saving money over producing hard copies. 32% of the cost allocated to paper, printing and editorial can be completely eliminated along with 22.4% of costs related to bookstore operations and personnel. Bookstores as we know them could become obsolete or transformed into stores that sell tablets, e-readers and software packages on campus. Publishers or sellers will now be able to tap into a more global market with electronic textbooks as the information can be translated into many languages quickly.

External analysis of general environment will be done using PESTEL which refers to how the political, economic, social, technological, environmental and legal environment affects an organization. Below will be a diagram of PESTEL, followed by a brief explanation of each factor and their examples.

The second option involves entering the book production business. But, its potential is unlimited. Here we are dealing with huge market consisting significant figures of 50,000 new titles and 1,500,000 repeat titles a year. Moreover, the market for on demand and short run books is extended beyond the life cycle of normal book. This makes market interesting in terms of extent it can expand to.

One of the significant drawbacks of e-books is the issue of compatibility. Various researchers argue that most e-books are not compatible with a variety of software. For instance, a book may be readable on a Kindle device and fail to display its contents in a different device due to compatibility issues. This makes it hard for readers to access all books. It also poses a challenge for readers as all software require a constant update. This is also a major inconvenience for readers as the books they purchase an older version of the software may become obsolete over time, and thus, require them to make a new purchase (Lai and Li 458). Notably, as much as the issue of compatibility describes the disadvantage of using an e-book, it presents a benefit of using the traditional books. This is because the reader will never encounter compatibility issues upon purchasing a hard copy book. Such a book can last for a long