Examples Of Rebranding Strategy For Sears

Sears, Roebuck and Co began in the 19th century and sold farm supplies and consumer items as a small mail order company. The first Sears retail store opened up in Chicago on the 2nd February 1925 in the building named the Merchandise. This store had included a soda fountain and an optical shop. The first detached and separate retail store opened up on the 5th October 1925 in a city called Evansville in Indiana. During the summer season in 1928 3 more Chicago department stores opened newly, one on the 63rd and Western a second on the south side at Kenwood and 77th, and the third at north side at Lawrence and Winchester Street. In 1929

Sears is similar to any other organization, and that they are also seeing challenges at the corporate level of their business. A challenge that they have to face is ensuring quality and variety of the products that are being sold in their stores. This is an issue that could lead to great declines in sales if not properly handled. Many individuals do not take into consideration all the different aspects that happen

All companies have core competencies that they use to differentiate their company, product, or service from the competition, Sears is no exception. Also, it is common for a company’s core competencies to change, as their industry progresses through phases and shifts its emphasis between product and process innovations (Regis University, 2011), Sears is no exception. Yet, when a company’s core competencies become misaligned and no longer supports their strategic intent the business is in danger of becoming obsolete (Regis University, 2011), as their customers no longer perceive the unique benefits the company has

Since 1962 and the beginning of the discount retailer market Wal-Mart has been ahead of the retail game. By 1967 there were 24 Wal-Marts that had grossed 12.6 million dollars. In just 7 years Wal-mart had spread into 9 states. By 1979 Wal-Mart was the fastest store to reach a billion dollars in sales. In 2005 Wal-Mart has 3,800 domestic stores along with 3,800 stores internationally, and had made over 312 billion dollars. As you can see the Wal-Mart empire has grown monumentally. To move into this segment of the market would be tough.

Sears, Roebuck and Co. started formally as a company in 1893, but its history started in 1886 with Richard Sears who created R.W. Sears Watch Company selling watches to increment his income. In 1887, he hired Alvah C. Roebuck a watch repairman, both formed Sears, Roebuck and Co; by 1888, they offered their first catalog featuring only watches and jewelry.

Sears began as a small retailer but as the years have gone by, they have become

Sears began its journey in 1886 when a Chicago jewelry company shipped some gold-filled watches to an unsuspecting jeweler in a Minnesota hamlet. Richard W. Sears was an agent of the Minneapolis and St. Louis railway station in North Redwood, Minnesota. Sears’s job as station agent left him plenty of spare time, so he sold lumber and coal to local residents on the side to make extra money. Later, when he received a shipment of watches, unwanted by a neighboring Redwood Falls jeweler, Sears purchased them himself. He sold the watches at a nice profit to other station agents up and down the line, and then ordered more for resale. In 1886 Sears began the R.W. Sears Watch Company in Minneapolis. The following year, Sears moved his business to Chicago and inserted a classified ad in the Chicago Daily News for a watchmaker. Enter Alvah C. Roebuck. Here began the association of two young men, both still in their twenties, to make their names famous. For it was in 1893 that the corporate name of the firm became Sears, Roebuck and Co was created. By the time Sears was created, rural farmers were infuriated with the outrageous costs of buying supplies from the general store. Thanks to volume buying, to the railroads and post office, and later to rural free delivery and parcel post, Sears, Roebuck and Co. became a welcome change to farmers. At the close of its 2000 fiscal year, Sears operated 863 mall-based retail stores, most with co-located Sears Auto Centers, and an additional

The following pages focus on providing a strategic analysis of Sears Holding Corporation. The introduction reveals the issues that the paper addresses. The Company Presentation section reveals important facts in Sears' evolution. The Strategy Debates Section discusses theoretical issues applied to the situation of Sears. This is followed by the Strategic Decisions section that provides a series of recommendations that can help Sears improve its situation. The Implementation Challenges section provides important issues that can be considered challenges of strategic implementation.

Sears Holding Corporation is the fourth largest retailer in the United States and Canada. Its subsidiaries include Sears, Roebuck and Co. as well as K-Mart. The closing of the merger between Sears and K-Mart took place on March 24, 2005. Sears has more than 4,000 retail stores across the United States, Canada, Puerto Rico, and Guam. Sears offers products and services through over 2,700 branded and affiliated stores. Sears operates 894 broad-line stores and 1,354 specialty stores. Sears’ broad-line stores are mall-based locations. The specialty stores include Sears Hometown Stores that are mostly independently owned, Sears Home Appliance Showrooms, Sears Hardware Stores, Sears Auto Centers,

The essay reveals the concept about the importance of labeling and packaging in marketing. Packaging and labeling is the methodology of enfolding and savings the items from storage, shipping and for future utilization. Customer while purchasing the product consider the quality of the product, but apart from that also put attention

Once a top retailer, Sears has entered a “death spiral”. In 2005, with realization of its depleting sales, Sears and Kmart merged to become Sears’ Holding, the “third-largest retailer in the country”. However, this plan did not go quite as planned. Instead of soaring sale, Sears’ sales have been plummeting.

Sears Holding Corporation – Strengths and Weaknesses Strengths Trademark and proprietary Brand The Sears Holding Corporation sells trendy and profitable brands such as Kenmore, Craftsman, Diehard and Lands’ end. The corporation is one of the top retailers in the home appliances, lawn and garden equipment, tools and automobile service and warranty. The Sears Holding Corporation’s number one strength is that they own these brands which are popular amount consumers.

Sears Holdings Corporation is a company that came from two very well known organizations, Sears and Kmart. Both companies go back even farther than the 1900s and unfortunately both companies experienced financial difficulty at one point. With the merger Sears Holdings Corporation has the experience of both organizations as well as their different style of operating. Along with an improved customer base and a new outlook Sears Holdings Corporation is experiencing financial growth.

Changes witnessed over the last few years on mode of packaging and its economic impact.

Sears is facing a huge problem when it comes to making profits anymore and they are continuing to shut down stores. They have already shut down over 100 locations due to them not being as successful as they used to be. They also have a failed stock, drained all their resources, and they are loaded with debt. This company is not able to pull through and make profits anymore because their CEO is not capable of making changes to the company to bring it out of it. He sees that the company is not as presentable as it used to be and it does not have the same appeal. People are not going to want to go to a store where it does not have anything to offer anymore. How can sears become profitable again if they are in such debt and trouble with stocks