Examples Of Sales Promotion Of Samsung

Utilizing its vertical integration, it is able to keep the costs down while also coming out with highly innovative and differentiated products, through massive spending in R&D. Samsung’s expertise in voice/data convergence, wired, wireless communications and core network technologies has produced a family of ground-breaking business communications solutions that are redefining the rules of the game. The brand loyalty is reasonable in the mobile handset market and so it can be said that switching costs for customers are reasonable. In this sense, for Samsung, it is possible to differentiate the product, switching costs for customers are reasonable, and there is huge potential for cost reduction from economies of scope.

• Sales Promotion (10%): In hopes of securing a purchase from someone who has been on the line about the price point, different promotional

In this TMA I'm going to discuss the strategy of two firms. The first one is Samsung which provide a strongly performance and on the other side Nokia which is performing in a weak way. By choosing Samsung as a firm that performing strongly we have to discuss its structure. Any organization has to set the main points of structure and its key point to develop a successful organizational structure. As Samsung set its main points as the size of the company, the type of the industry performance and the marketing strategies. Also Samsung set the key points as the division of labor, span of control, departmentalization, formalization and chain of command. By discussing the key element it shows the structure of the firm as the first element is formulization which the way the firm is guided by culture, rules and lows. Moreover at Samsung electronics allow the employees are divided into levels and all of run hair to the decision of the manager without any challenges. The second key element is that the structure of Samsung electronics is centralized which means that the lower level managers do not have the power to take decisions. The decision making process is produced from the tow level managers passing through the ground level of mangers. Which that the decisions which are taken are well combined the goals and objectives of the company by avoiding any risks. Moreover Samsung has a large degree of span of control. Span of control is the number of

In-store promotion – In-store weekly specials on certain products combined with sales catalogues to achieve short-term boost in sales.

Samsung products range from mobile devices, TV, audio and video, home appliances, cameras, PC and peripherals and print solutions (Samsung 2014). This essay will predominantly look closely at Samsung’s mobile phones market.

Samsung gives offers and discounts to its customers. Even sometimes it gives promotional offers like free entry to the television shows. It organize contests like “Samsung mobile karaoke festivals”.

Promotion activities will be conducted in the initial stages to make customers aware of the business. In the advanced stages, sales promotion will be implemented to promote sales and positive customer relationships.

The result we get from figure 16 is they purchase Samsung mobile phone is due to price, quality and design but most of them purchase Samsung mobile phone is because of the price. From our results, there are 34 % which is 17 respondents said that they choose Samsung mobile

Promotion also involves the selling efforts of staff involved with a product. If a consumer is happy with service they would be more likely to come back to the same store but may not talk about it to other potential clients, on the other hand, if a consumer has a bad experience in a place they are far more likely to tell other people about it. You can find examples of this all over social media sites. Promotional offers are also helpful in stimulating a demand for goods, especially impulse bought goods. Eg. Boots pharmacy’s “Three for the price of two”.

Lastly, when a firm focuses on marketing their promotions they advertise their coupons, specials deals, or BOGO offers. Promotions are anything that draws in a customer and makes them think they are getting a better deal on the product. QSR recently wrote an article about up and coming business Burger 21 describing their way of marketing. Burger 21 focuses on their product to draw in customers and market their business to a multitude of different people with varying tastes.

In the mobile phone industry, Samsung has the second largest share in the market with 19.6% as per November 2010 consensus. The mobile phone market share is shown in Annexure 1. In the Indian mobile market, Samsung is the second largest player after Nokia with product line extending to over fifty products. The product line includes some of the most preferred mobile phones like Samsung Guru series, Corby series and many more. Recently Samsung has launched its Samsung galaxy series in the Indian market.

Sales promotion is very significant tool of marketing .The purpose of sales promotion is to increase sales by instilling feeling of purchase on the spot in the mindset of customers. Behavior of customer is influenced by activities of sales promotion.The sales promotion tools affect directly on the purchase behavior of the firm’s consumers. Firms need to think the relationship between attitude and behavior of their consumers.

Sales promotion objective vary widely. Sellers may use consumer promotions to urge short-term customer buying or

Company Background: Samsung is a South Korean multinational company those starting its business as a small trading company and right now becoming world largest corporation. The company deals with its business in several sectors such as advance technology, finance, petrochemical, semiconductors, plant construction, skyscraper, medicine, fashion, hotels, chemical and others. The company was established in 1969 in Suwon, South Korea and known globally for its electronic products (Kelly, 2011). The company is manufacturing several latest technologies, electronic appliances such as mobile phones, tablets, laptops, TVs, refrigerators, air conditioners, washers and other products. The company runs its operations and sales its products in 61 countries with approx 160,000 employees in all over the world (SAMSUNG, 2014). Moreover, the company acquired the position of the world biggest IT maker in 2009 by beating the Hewlett-Packard (HP) previous leader. Its sales revenue in the segment of LCD and LED is the highest in the world. Furthermore, Samsung also becomes world leader in the segment of tablets, mobile phones and gadgets.

In this advertisement, the advertiser is Samsung. Samsung’s beginnings on March 1, 1938 by Byung-Chull Lee at Taegu, Korea with 30,000 won. Nowadays, Samsung has become one the world’s leading electronic companies, specializing in digital appliances and media. The vision of Samsung is ‘Quality First’ and the mission is making life better for consumers around the world. (Samsung, no date) There are several product of Samsung, such as Samsung Galaxy Note 4, Samsung Galaxy S6, Samsung SMART TV and Samsung Tab Active. The main purpose of this advertisement is to promote Samsung Galaxy Note 4. This type of advertising is consumer durable under consumer advertising. Consumer durable is mean that the product