Examples Of Semiotic Analysis

Rhetorical analysis of 7-Up ad 1957 “Youngest Customers in the Business” reads an ad from the Ladies’ Home Journal magazine, published in 1955. Even though the headline might be a bit odd, a person might consider the context and understand why the ad was believable. The 1950s were known to use little kids in print ads. In the ad, 7-Up appeals to reader’s emotions, especially mothers would pause to see what the baby was drinking and if it could benefit them. The advertisement utilizes the three rhetorical appeals of pathos, logos, and ethos through its image and implied meanings, through this, the image is able to convey a vivid sense of nutritional value from drinking a 7-Up.

Semiotics can be defined as the study of symbols and signs particularly with regard to how they are used to create meaning and communicate it to others. Semiotics also offers tools that make it possible to uncover the cultural conventions and codes that highlight the period to which a setting was placed and interpret meanings behind the symbols (Berger, 2014). In the pilot episode of “That 70s Show”, it is possible to apply semiotic analysis since there are various signs and symbols that reveal different elements of the show. Different signifiers in the episode and what they portray helps the audience to interpret the message that the producer is trying to convey. That 70s Show has a large presence of signs, signifiers, codes and ideologies that relate to teenage relationships and their lives in general during the 1970s. Additionally, it is important to highlight character placement and the semiotics involved pertaining to the viewers.

More than ever before, our planet is one filled with meat eaters. In fact, the average American consumes 270.7 pounds of meat per year. And, as one might have guessed, the question of where this food set before them on the table came from is often unregarded or ignored altogether. As more media forms commercialize extremely unhealthy versions of double cheeseburgers and meat lover’s supremes, the consumer’s demand for meat spikes up and companies in the food industry are faced with the ethical dilemma of benefiting themselves, their companies, increasing profits...and doing right by the animals- who without, they would not even be where they are today. Needless to say that animal rights and the humane treatment of their precious lives have been disregarded. Why do we, as a

PETA, an animal rights organization, has been known over the past several decades to post racy ads. In June of 2013, PETA launched an ad with the purpose of getting its audience to go vegan. The ad is a photo of a toddler with a lit cigar in his mouth with the quote next to it, “You Wouldn’t Let Your Child Smoke. Like smoking, eating meat increases the risk of heart disease and cancer”. The ad included “Go vegan!” in the bottom right corner with the organizations logo next to it. PETA is trying to send a message to its viewers to stop eating animals. The attention drawing ad evokes an emotional response, contains logical reasoning and is from a credible source.

When given some context about the poster, namely it’s location in an affluent part of D.C. in the early 2000’s, I was able to understand this poster a little better. The main audience, well-off people who eat meat, may not have been the best audience to approach. The poster’s purpose, to turn carnivorous Americans from their

Symbolism is a way we can express our beliefs or ideas through physical objects; however, they also divide people into groups. A paragon of this situation is the

​In conducting a rhetorical analysis of the two articles, "Joel Salatin: How to Eat Animals and Respect Them, Too" by Madeline Ostrander and "Humane Meat? No Such Thing" by Sunaura Taylor, both articles stand in stark contrast in terms of the viewpoints of meat that they present. In order to gain a better understanding of these viewpoints, it's important to understand the persuasive techniques that both authors use in the article for the reader. More specifically, the ethos, pathos, and logos that they employ, as well the way in which the evidence and support is presented will further elucidate upon the arguments that appear in both articles.

The Peta Ad is ineffective because it is trying to convince the reader to turn vegan but he's not giving a valid reason why since he is using child abuse as an example and he doesnt know the real meaning of it. For example in the Peta Ad it states, " Parents who allow children to eat meat are guilty of child abuse." This shows that they don't know the real meaning of child abuse because when you are being abused you are not happy but the children are happy eating meat. Child abuse is when they are harrassing the children and doing things against their own will but in this case they are eating what they like. Giving children meat is not child abuse because you are giving them what they are asking for, it would be child abuse if you do not feed

Today’s quick-moving world of technology has media texts such as advertisements to make sure that people understand with just a glance. Having adverts on magazines, social media and billboards allow them to use tools such as semiology, genre and narrative because it makes their messages clear instantly. These signs allow us to carry meaning through advertisements, connotations and the signification process. These tools let brands, mainly celebrities, and the option to produce and create a myth of the product such as “Be daring. Be an inspiration” to sell it to the world. We are in a time where advertisers use ‘simplicity’ in their adverts; there are no more paragraphs. It is mainly down to the person and the few words shown in that advert.

Everything is a symbol. A symbol is defined by every reader. Symbolism is not universal and if it is, it is not a symbol; rather it is an allegory. It is up for interpretation from the reader and with their personal views and examples from the text, it becomes a symbol in a work of literature. Symbols, “wait somewhere deeper and part of what it requires of us is to bring something of ourselves to the encounter”(Foster 100).

In today’s society, our bodies have become the front image in all aspect of our lives.. Healthy living styles and tips have exploded all over media across the United States. Veganism is one of the upcoming lifestyles that thousands of families around the countries have adopted into their eating habits. Beyond the health benefits of cutting out any and all animal products, veganism has become the face to animal abuse, especially in the produce, handbag, and makeup industry. Companies like People for Ethical Treatment of Animals (PETA) create projects and advertisements to encourage people to go vegan. Recently, PETA has connected with Traci Bingham,a famous TV actor, to launch a digital and poster advertisement. The advertisement displays Bingham’s naked body painted like the parts of farm factory animals used for produce in supermarkets. The advertisement “All animals have the same parts” seeks to use ethos, pathos, logos, and kairos to argue that animals such as cattle have the same body parts as people, and therefore are of equal value to human. Traci Bingham’s credibility with the sponsorship of PETA use the image of a naked woman to draw the desire of veganism to both men and women in an era of health, fitness, and equality.

Commodity signs are assembled through advertisements, using already existent meanings and turning them into modified meanings to suit their purpose. As consumers we

In his essay The Rhetoric of The Image, Roland Barthes explores the relationship between image and meaning. He centres his discussion around the advertisement as advertising is a medium in which there is an intended message being sent to the viewer. Barthes puts forward that if an image contains signs, in advertising the signs are ‘full’, as these signs are formed with the viewer in mind so that the intended message is not missed.

Connotative and denotative signs are formed in different ways. Denotative signs are simply the signified and signifier put together (Griffin, 2012). Connotative signs, however, are a bit more complex. Originally there is the physical signifier and the signified, which together make up the denotative system (Griffin, 2012). This denotative sign is what the signifier in the connotative system is made up of (Griffin, 2012). To this signifier is added a new signified, which is a shared meaning that has been created by society (Griffin, 2012). This combination creates the connotative of mythical system.

Other terms relevant here are “Icon”-“ signs whose signifiers bear a close resemblance to the thing referred to“(Underwood), for example a road sign showing a man at work can be considered an ‘iconic’ sign and the term index -‘an index is a sign whose signifier we have learned to associate with a particular signified’ (Underwood)