Examples Of Sexism In Advertising

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Sexism in Advertisements

I have chosen an advertisement from the 1940’s, during the World War II. In this ad a woman is pictured sitting at a sewing machine. The smile on the woman’s face and the cheerful yellow color used on the background makes it very appealing that women enjoy sewing or doing ‘women/household work’, featuring women as pathetic human beings. In addition, if one looks carefully one is able to realize that the woman in the ad has an optimal body type and her makeup and her hair seems to fit perfectly. This has to mean that, after all a woman who is for no use should still be looking attractive and the woman is scaled down to her appearance, meaning women were objectified during that century.
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