Examples Of Use And Gratification Theory

Decent Essays

Uses and gratification theory is a theories that concentrate on what people do with the media and what media does for the people. Uses and gratification theory is different from others theories that it suppose that because individuals have the right to use the media, not passive consumers who position themselves as media. Uses and gratification theory to explore how individuals purposely look for media to meet specific needs, such as entertainment, relaxation or socialization or goal. Several researchers have classified the type of uses and gratifications into a fourfold category system such as cognition, diversion, social utility, affiliation, withdrawal, and expression.

Cognition means a process of learning. Individuals will uses a cognitive way to obtain information about something by using a mass medium. People watch news to get what had happening in our world or look for some news idea from a magazine or books. However, research has noticed that there are two different types of cognitive functions are being performed. The one hand is using the …show more content…

In addition, when people understand the functions of mass media, they can use the mass media properly in their daily life which is use it to cognition means know something that around them. They also can spend their extra time through the mass media. Moreover, they can use the mass media on social utility, affiliation with other people that have the same topic, expression their feeling and also withdrawal such as create a barrier that keep away from others. So that, based on our opinion, we think that the mass media can really help people in many aspects through the function that been

Get Access