Examples Of Value Proposition Of Unilever

As the article “what we are to Advertisers” by James B Twitchell informs that Advertisers use the strategy of positioning to attract consumers to their product. Positioning is a marketing strategy that exerts a brand to get the attention of customers. The product itself doesn’t even have to attract the consumer, the advertiser just needs to make an ad that creates a spark into people's minds. Although a product might be similar to its competitors, an ad can make a difference with how they are interpreted. Twitchell makes to understand that even though all of us are put into a category, we somehow all connect.

The operating profit of Colgate is higher than that of HUL and the company has more funds comparatively to pay off its interest and taxes. Colgate’s higher profits is attributed to higher income and higher turnover when compared with previous year.

The main objective of this case is to find, what are the steps Hindustan Unilever Ltd. is adapting to be market leader and to differentiate itself from its competitors. What is the steps company is utilizing to find current trend in the market. To study various brands of HUL. To study the competitive brands in the market of, home care products, Food brands, and personal care products. To find the market share of the HUL brands and its competitive brands. Key areas of strength and weakness for HUL brands. To develop a

It is told in the case that HUS is going to begin offering retail products to public as well as delivering regular services (2015). This is a big step for HUS to make a change at least. Actually, there are many more factors that would influence HUS’s operation. For instance, to begin privatization and downsizing are also critical factors to HUS’s operation. These changes are going to decide HUS’s future.

Unilever believes in the sustainable growth and use of renewable sources of energy. It is also very watchful of employee health and has managed to bring down its accidental rate by a high margin. Unilever’s vision includes a better way for living for its consumers and better use of the products that they use. It maintains a high standard of its products by following stringent standards which helps in maintaining consumer satisfaction. Over the years, after working for different social projects like Water conservation and Food for all, it has grown its image as a socially aware and responsible

Axe is one of the 400 brands which is belonged to Unilever Company. The portfolio of this multinational company focuses on health and wellbeing mainly, including food, beverages, cleaning agents and personal care products. Many world-leading brands including Axe, Lipton, Knorr, Dove, Hellmann’s and Omo are some of these brands (unilever.com).

Dabur India is also a world leader in Ayurveda with a portfolio of over 250 Herbal/Ayurvedic products. Dabur's FMCG portfolio today includes five flagship brands with distinct brand identities --Dabur as the master brand for natural healthcare products, Vatika for premium personal care,Hajmola for digestives, Réal for fruit juices and beverages and Fem for fairness bleaches and skin care products.

HUL was a merger by 3 companies followed by Lever Brothers India Limited, Hindustan Vanaspati Manufacturing Company and United Traders Limited in November 1956. At present it is inherent by Anglo-Dutch Company “Unilever” which holds 67.28% of majority stake.

The company produces and supplies goods for people of age groups and some of its key products include food and drinks, household items, electrical appliances, basic clothing, frozen foods, easy to cook meals and even, services including mobile recharge, health plans and insurances. Since the time of its inception in

Nestlé’s Pure Water had to work hard toward positioning it as a valuable product to consumers. Consumers were becoming very wary of their communities municipal tap water, but they assumed that bottled water was not considered any safer or cleaner than the regulated tap water that was available in every home. Therefore, Nestle had to use some Smart Marketing Strategies. An advertising image on bottled water depict natural springs or mountains with clean, pure water, this was definitely able to make consumers believe that all bottled water was pure natural spring water. When the company offered its bottled water at a low price and the convenience of it being, available everywhere the product was wanted and was considered a great solution as an alternative to tap water not to mention all the health benefits and healthy lifestyle.

It has wide range of cosmetic, fragrance, hair and skin care products. It is known for its vibrant stores and trial of products to the customers.

Unilever is an international corporation that manufactures Axe deodorant and body sprays. With sales over $100 million, teenage boys use Axe regularly. To market their products, Unilever

Nayar was very successful beginning in 2005 with net revenues of 764,000,000 by 2009 HCL had changed its business

Traditional beauty campaigns use aspiration groups to sell. Dove’s idea is an unknown and risky approach to marketing beauty products, just because women say they want to see more average looking women in the media does not mean that average looking women sell beauty product best.

The markets the Husqvarna participates in offer segments of high profitability and also growth. Different segments have different levels of attractiveness, however, and choosing the ideal combination of markets to participate in is very valuable for total performance of the Group. Some behavioral or technology trends beginning to change the set structure of the markets. For example, batteries are taking market share, the importance of tapping into and capitalizing on emerging markets is growing, and changing behaviors for buying are developing, such as shopping online.