Executing Corporate Opportunities Within The Business World

     In business, successful communication is the key to success, and being able to relate to a customer is the best form of communication. This is why cross-cultural communication is so important as the business world continues to globalize itself. Unfortunately, “A lack of awareness about the culturally prescribed rules and norms of communication behaviors can cause public relations projects to fail, or worse, backfire.” (Zaharna, 2001, p.135).

Every country differs in culture which has been there for centuries. The international market is growing rapidly, with more and more multinational organisations entering new markets each day. In this assignment I will evaluate how the difference in cultures affects the performance of international businesses.

Nevertheless, according to the Hofstede five cultural dimensions, the masculine element in two cultures are both success oriented and driven. For example,

A variety of key cultural differences shape the behaviors and attitudes within both the United States and Japan. Key cultural differences as defined by the Hofstede model, such an individualistic society versus a collective society, short term orientation versus long term orientation, as well as direct communication style versus indirect communication style. This paper will focus on the key cultural difference within business communication styles of both. Then, it will conclude with analyzing any adjustments that would need to be made in order to conduct business in Japan.

Using communication techniques appropriate to different social and cultural groups: The business environment of the 21st century is expanding to include people from cultures and

For the course of International Management the following assignment has been giving with the objective to select a topic in the field of International Management. The topic for this paper is Cross-cultural Communication in Marketing/advertising.

There are many cultural and ethical differences between countries and it is important for mutual trust and respect that no organization try to strong-arm another into their way of thinking or take a position that their culture is more valuable than the other. According to Pitta, Fung, and Isberg (1999), it is vital for success to have a basic understanding of the culture and the expectations within cultures as they affect all business transactions. Failing to understand and consider the cultural differences will likely result in failure.

Carte, Penny and Fox, Chris, (2004), Bridging the Culture Gap: A Practical Guide to International Business Communication, Library of Congress Cataloging-in-Publication Data, Retrieved November 17, 2006 from: http://www.amazon.com/gp/reader/0749441704/ref=sib_dp_top_toc/002-9731822-8892040?%5Fencoding=UTF8&p=S009#reader-page

The way the businesses have evolved during the last few decades is magnificent. The 21st-century globalization has led to countries working together closer than ever. Therefore, it has become imperative for businesses that operate on an international scale to sensitize themselves of the culture, customs, norms and linguistic practices of various countries they deal with in order to bridge differences.

The Hofstede’s six cultural dimensions were created collectively by Geert Hofstede, Michael Bond, and Michael Minkov. These dimensions of culture were created to view how values in the workplace were influence by a particular culture of a given country. Essentially, it was a tool to describe how workforces in different countries operate under their own culture. There are currently six different dimensions of national cultures; power distance, uncertainty avoidance, individualism, masculinity, long-term orientation, and indulgence versus restraint. Professor Greet Hofstede was the creator of the first four cultural dimensions, back in 1973. Roughly two decades later, Michael Bond with the support of Hofstede created the fifth dimension, in 1991. Recently in the 2010, the last dimension was added to the list, by Michael Minkov and his research team (Minkoy & Hofstede, 2011). The first four dimensions discovered by Hofstede, dealt with four different anthropological issues that were handled differently from nation to nation. These issues involved; methods of coping with inequality and uncertainty, relationships within a primary group, and the emotional significance of having been born as male or female (National, n.d.). The fifth dimension is long-term orientation. Long-term orientation provides the idea that a given culture or country prefers to do things in an old-fashion manner or in a modernized pragmatic approach. The last dimension,

This is similar to Hofstadter’s value dimensions dividing sociocultural elements into four categories: power distance, uncertainty avoidance, individualism-collectivism and masculinity-femininity.

A famous study of cultural dimensions, which can provide a more clear view of the impacts of culture on international business.Dimensions of cultural differences are very necessary for organizations especially those who operate internationally to understand and cope with such differences that can manifest themselves in terms of different standards, values and expectations in the various countries in which they operate. (Johnson, Scholes, Whittington 2008: 190) Here I have to mention one of the most effective studies of cultural dimensions, Hofstede's cultural dimensions, which are consisted of power distance, uncertainty avoidance, individualism and collectivism, masculinity-femininity, and

When dealing with businesses there are always going to be cultural barriers and obstacles. This is because no two countries are the same and each person is different. Cross cultural communication looks at how people from various backgrounds interact and communicate and this is what this report will cover. It will look at how people from different backgrounds pass information and make negotiations despite the barriers of culture between them. The case study ‘Journey to Sharahad’ displays the cross cultural exchange between the Americans who have just arrived in Sharahad are completely oblivious to the culture and people of Sharahad and what

Hofstede 's cultural dimension theory is a framework proposed by Holland psychologist Gilter Hofstedt to measure the cultural differences of different countries. He believes that culture is an environment in which people have a common psychological process, a group of people can be separated from other people. Hofstede 's cultural dimension theory is divided into five dimensions, these are Power Distance、Uncertainty Avoidance、Individualism versus Collectivism、Masculinity versus Femininity， and Long-term and Short-term Orientation.

Effective cross-cultural communication is one of the most important issues dealt with in business, particularly when a firm operates at an international level. Communication is a process with three key elements, which includes a source, an audience, and a channel. Communication derived from businesses will have listeners that include, but are not limited to customers, employees, suppliers, and the community (Caddy et al.). These listeners contribute to the success of a firm, which is why there is so much emphasis put into creating appropriate channels of communication. This effect is further amplified when dealing at an international level, where the effect of culture and time has more bearing.