Executive Brief For Spotify : Strategic Plan

Spotify provides a lot of benefits to the artists and music industry: reduce illegal download, expend the life span of music, and provide the listeners the opportunities to consume music in the legal ways. Nevertheless, there are huge disputes between Spotify and top artists over royalty issues. Some of top artists like Taylor Swift and Adele against Spotify: Adele acknowledges that streaming is the future of music industry but she wants to show that “it’s not the only way to consume music” (Adele). Swift against Spotify another reason, during an interview with Time Subscribe, Swift states, “Music is art, and art is important and rare. Important, rare things are valuable. Valuable things should be paid for...music should not be free.” She argues that the valuable things like the music should be paid.

Spotify is a music streaming service allowing users to stream and listen to music by downloading the Spotify application for their computer, tablet or smartphone. Spotify has both a free and paid plan. The free service is ad-supported, with thirty second advertisements being played after every two to three songs. Spotify “Premium” costs €9.99 per month and has no advertisements as well as support for offline playback.

Spotify is one of the most popular music streaming services, offering more songs than any other service, including Pandora and Apple Music. After noticing many people using Spotify, both in and out of school, I decided to join and quickly realized why it is so popular. You can access every song in just a few seconds, making it extremely convenient for its users. I no longer have to endure the hassle of searching through iTunes to pay $1.29 for each song that I want to listen to. Spotify also offers a lot more features than other services do. You are able to create your own playlists as well as listen to the many Spotify playlists, which are constantly

- Spotify advantages over other legal music streaming services include free subscriptions, easy to use, able to use on multiple devises, and it has a large music catalog.

This service it’s surly the most Music streaming Service used in the World with over 75 Million active user every month tea qui 15 million user pay the subscription every month. (Adam Shepherd, 2015) http://www.cloudpro.co.uk/leadership/5577/what-is-spotify ) Spotify was funded in April 2006 by Daniel Ek and Martin Lorentzon and it was Lunched in in September 2008 in Sweden. With over 30 million song available to play Spotify has an huge success thanks to the capability of create playlist , Over 20.000 songs are added on Spotify every day, The playlist made on Spotify are 2 billion and 5 million are the playlist that get edited or created every single day. This is surly a stream service that people like to use infact The number average of hours that listen to Spotify is 20 billion

The purpose of this memo is to better understand how the cloud has changed the music industry for both artists and users. This is an evaluation of 5 of the most popular cloud-based music streaming applications. These applications allow people to have access to more music than ever before, wherever they are. Each app has different features that may make them appealing to different people, so it is important to evaluate them to see strengths and weaknesses.

This case study about the Spotify business model allows a broader vision of what the digital music industry is. In a short time, many companies have developed and managed marked their territory in a highly competitive industry. The start-up Spotify has undergone a remarkable evolution in a financial point of view but also in terms of its popularity. Its various competitive benefits regarding the market leader and its respect for music labels have enabled the company to be renowned and to have a reputation in the real business. Today, five years after its creation, Spotify is certainly criticized in some aspects of

iPhone applications such as spinrilla, a powerful mixtape app, allows artists to release their music to anyone that wants to listen. This has put more importance on fame than wealth as the model promises the wealth to be accrued after an artist has made it big. This is all was started in the previous era but was way too rugged and messy for it to stick. Now, quick access to music is hitting its stride and streaming services are quickly becoming the go-to in terms of music consumption.

This is a monumental year for world music industry because global digital revenues exceeded physical record revenues for the first time. As a digital music service, streaming is the biggest issue in the music industry today. Digital music streaming has grown with the improvement of mobile communications and the spread of smartphones. Consumers got used to use streaming service rather than download for various contents including music and videos.

Top Tunes are a small music business who like many are currently struggling to take their business into the online environment. I will do this by going over internal analysis through SWOT analysis, external analysis with Porter’s five forces. Upon this the music industry will be analysed, I will do this by going through the various digital avenues such as the streaming websites and then look at the physical part of the music industry which has experienced a resurgence. Both of these will be identified in the business model canvas. I will quickly discuss business models and how I believe what I have created in the website reflects multiple parts of business to consumer (B2C) Furthermore I will look into the various e-payment mechanism and which

Pandora was started in 2005 as an online music streaming service which was a result of The Music Genome Project (Pandora,2015). Will Glaser, Jon Kraft and Tim Westergren had thought of creating a music radio service that played music specific to a user (Pandora,2015). Glaser and Westergren developed The Music Genome Project before trying to build a commercial model around it (Pandora,2015). Due to the research on the project, a new application was born, with a mission statement, “To play only music you’ll love” (Pandora,2015).

This paper aims to improve Spotify’s strategies in order to make its business more profitable.

Pandora‘s business model consists of actions that lends the company to operate as a B2C, content provider, e-commerce site. Both the original business plan and the secondary plan in late 2005 supported the consumer market of “enjoying accessible music”. In assessing Pandora’s two business models you see that most of the originating or base elements stayed the same in each model but some key elements changed. These element changes were major catalysts in leading Pandora through its venture from a company who in late 2005 was faced with major financial issues, to in 2013 the most successful business for subscription to radio service.

Spotify is a product of change. Consumers today are not the same as they were fifty years ago. Businesses like Spotify know this and use it to their advantage. According to industry expert Dave Touve, “people pay more, on average, for

If you 're here reading this article, you probably already have a Spotify account. Perhaps you 're a student who 's taken our advice on getting a student discount on Spotify. But just in case you don 't or you 're just starting out and wanna get in on the fun, here 's a brief overview of Spotify and why you might want that thing I just said.