Executive Marketing And Creative Services

Mr. Hightower began quickly asserting the control he garnered with the newly created position and division of Disney Consumer Products-Europe and the Middle East (DCP-EME.) Mr. Hightower immediately centralized the office and many responsibilities to Burbank, and estasblished marketing and creative services divisions to offer the coordination of resources and activities of the diffeferent countries and licensees (Jick, T. & Peiperl, M., 2011.) Given a goal of twenty percent growth annually, Mr. Hightower immediately establishing and maintaining the alignment necessary for this goal to be met (Box, S. & Platts, K, 2005.) This intentional, determined pace of implementing his vision, allowed not only goals to be met, but to be exceeded, including a growth in retail value of almost 3 billion dollars in 5 years.

While it is true that Ms. Forthright had always exceeded her budgeted sales, the extent to which she diverts away from the managers projections does not necessarily means that she is violating honesty and integrity. Her decision on what her budgeted sales for the year is highly relevant to the data available to her. Her projections tends to lie between the field manager and the marketing manager’s predictions, which can be reasonable because in the past years, the field manager’s projections tend to be over what the actual sales of the year will be.

That being said, suppliers can have some power in regards to choosing the number of stores where their product can be purchased at. This allows the suppliers to regulate their sales and stay away from the “red tape”. The bargaining power of customers impacts HBC as customers are able to influence pricing based on their buying habits. Of course, customers do not choose the retail prices offered to them, however, if inexpensive clothing were to lead the industry, retail stores would adapt to this consumer demand and offer an abundance of inexpensive clothing due to consumer preferences. These forces lead to rivalry among competitors due to the many options offered to consumers to grant their desires. These forces combine to cause strategic implications for HBC. HBC must differentiate itself from its competitors who, similar to HBC, have large annual revenue, strong and profitable supplier agreements and large amounts of capital. As well, due to competitors large sale volumes, competitive pricing is an implication which faces

In the firms purchasing strategy, Ross Dress for Less obtains high-quality close-out products resulting from errors of judgment, overproduction, miscalculations, canceled orders and liquidation. The products are purchased in large quantities allowing the company to access them at rock-bottom prices (Bischoff, 2011). The company has to apply cost leadership to keep competitive rivalry at bay.

The industry we have chosen is the department store-retail industry. Within this industry, we have chosen the department stores of JCPenney and Macy’s. We find this industry, as well as these two companies, interesting from a strategic perspective. JCPenney has recently undergone a massive strategic restructuring in regards to its pricing, brand offerings, and store layout, pushing it away from the typical department store strategy of discounts and coupons. Its new strategy has become much closer to Wal-Mart’s strategy of every day low prices. Macy’s, on the other hand, has restructured with a push from the economic

5. Business strategy Issue: Expand business product line (apparel product) → Company’s operation is effected

Who are MM’s target customers? Are all segments equally attractive to MM? If yes, why? If not, why not? How do the different segments’ needs and expectations evolve over time?

success factors. However, the company has a few weaknesses and threats they need to address in

After reading the chapter about Hanna Andersson, I noticed when the company discovered they had to continue to be competitive the Hanna Andersson company had to make a plan. Therefore, the company decided to promote from within to help lead the company (as cited in Principal of Management, Para 4). As well as, selling equity to gain capital in an effort to continue towards improving the business (para 5). Similarly, when having trouble staying competitive the Hanna Andersson company began selling product online (para 7). In addition, Hanna Andersson designed and implemented distribution through retail to facilitate the transformation of the company (para 7). While meeting the goals of the investors Hanna Andersson company held the same CEO that helped preserve the direction of the company that benefit the business goals and values (para 7). Ultimately, the planning when making changes or expanding to stay competitive helped Hanna Andersson reach a new goal without taking extraordinary risks.

TJX Companies, Inc. is known as the world’s leading off-priced retailer of apparel and home fashions. With its steadily growing brand portfolio, the company aims to offer consumers better value proposition than department stores.

to be the same as the division’s existing business. However, to enter the clothing industry could be a

I believe while there were many obstacles that a leader would face while building a transnational organization; Hightower was up to those challenges. Hightower appeared to be resilient and he was not going to be weathered through the storm. Hightower understood Disney’s vision and concept; when he was charged by Frank Wells to “Go out and grow the business. Do something different from what has been done in the past. Develop a strategy and bring it back to us in three months.” (Jick & Peiperl, p. 410)

It would only make sense that the company is paying attention to what their customers need, want, and think. If the company is up for it, they will create a loyal customer and a good sector in the marketplace in regards to their products.

In this paper I will discuss Macy’s Incorporated by analyzing their business level strategies to determine which I think is the most important to their long term success and if I think it is a good choice. I will analyze their corporate level strategies to determine which I think is the most important and whether or not I believe it is a good choice. I will analyze the competitive environment to determine the corporations’ most significant competitor and compare the two companies’ strategies at each level and evaluate which company I think is most likely to succeed in the long term. Once the

H & M Hennes & Mauritz AB is one of the largest clothing-retail companies in Europe and across the world. The mission statement of the company has been to enhance quality and affordability. The company operates in more than 60 countries globally where it has also established physical stores (Alexander, 13). H&M has a strong financial performance, which is attributed to pricing strategies, product promotion, and its effective distribution channel. H&M has online stores that allow customers to place and receive the goods at their convenience. While the company continues to post positive financial performance, it still faces internal and external challenges. The change in tastes and preferences in the fashion industry has a negative effect on the company.