Executive Officer Of Adcor Marketing Practices Change Management

“The images, metaphors, or frames that we hold, both of managing and of change, influence our ideas of what we think managing change is all about” (Palmer, Dunford, & Akin, 2009). As people we all see through our own eyes, we call see a different perspective and have a different reaction to what is coming next. As human beings we react differently to situations. Situations of change are transitions that some are able to adapt to quickly while others have a hard time. Being the leader of that change can be difficult and helping make a change does not come easily or effectively. Keep and Newcomer (2008)

In any organization, the manager wears many hats. Their responsibilities go beyond just managing a group of people. On top of managing, they have to be communicators, coaches, and advocates, just to name a few of the many hats. Part of being an effective communicator includes reporting and implanting changes that may come down from upper management. Change can bring out many emotions in people, like anxiety. How a manager handles the change and implements it within their department can either make their people feel good about it, or heighten their concerns ("Managers And Supervisors: Importance And Role", 2014).

Jick, T. D. , & Peiperl, M.A. (2011). Managing Change Cases and Concepts. (3rd Edition). New York, NY: McGraw- Hill.

D., & Pieperl, M. A. (2010). Managing change: Cases and concepts (3 ed.). New York, N.Y.: McGraw-Hill.

The book Influencer tells us that attempts at implementing change initiatives often fail for 3 reasons. One – fuzzy, un-compelling goals; Two – infrequent or no measures; and Three – bad measure. Some would say that experiencing this is not a privilege, however I will say that I have had the privilege to experience a management change initiative fail first hand in the recent future. Not privileged in the fact that it was a great experience to be in the middle of, however it did provide for a boundless learning environment, showing me exactly how to not go about the process if I aim to be a successful leader. In this paper I will explain the change initiative and how management failed in all three areas listed by the authors, along with one more reason I feel the initiative failed.

Change in an organization can be and usually is difficult for various reasons. Much of the difficulty is in the approach used to initiate change and the willingness to stay engaged and stamina to sustain change through to the end. Organizations can choose to lead by recognizing and implementing change, follow in the shadow of organizations leading the market, or get out of the way by standing still and eventually going under. With this said; if change was easily done and successful for every organization there would be no need for change management specialists and years

It was once said that the only constant is change which is true. This change can be a major change or a subtle one, either way change is still constant.

Change is an ongoing and never ending organizational process. Change is often planned because of conflict between the desired and actual state of affairs. Conflict may arise because of difficulties in reaching performance goals or because new goals have been created (Sullivan & Decker, 2009). Making these changes in the workplace is stressful for everyone involved including the staff, the management, and the consumer. The role of the staff is vital for the change process to be smooth and the staff may be resistant to the changes, causing a systematic breakdown. It is the

Leading and managing change require a solid theoretical foundation. This assignment will research the theoretical elements of change and change management. Addressed will be the following: Organic Evolution of Change, Formulating Strategic Development Approaches, Leadership and Management Skills and Gathering and Analyze Data. As societies continue to evolve and changing demand creates the need for new products and services, businesses often are forced to make changes to stay competitive. The businesses that continue to survive and even thrive are usually the ones that most readily adapt to change. A variety of factors can cause a business to reevaluate its methods of operation. According to literature from the past two

J. P. Kotter devised an eight step model for change management. Its genesis, (aside from the 100 companies examined and scrutinised for inspiration) is seemingly derived and developed from Kurt Lewin 's simplistic 3-step change model (unfreeze-change-freeze) (Lewis, A. 2012). Kotter 's model deals with 'unfreezing ' in the first four steps, with the fifth and sixth stages tackling the 'change processes ' and the final two stages 'refreezing ' or as Kotter states: “Making it stick” (Ford, & Ford, 2017). Kotter’s model it is postulated goes into greater detail than his predecessor by looking thoroughly into the process of how the business should go about the whole issue of 'change '. He suggests

Anand, N. & Nicholson, N. (2001), _Change: How to Adapt and Transform the Business (Decision Makers)_. London: Thomas Learning. Pp. 46, 71, 99.

The aim of this report is not only applying the change management theory, model, and style for David Jones and David Jones’ CEO, Paul Zahra, but also supporting the arguments through case studies in order to find practical solution.

In order to examine this issue further, this research will look at a number of different sources. Contemporary managerial sources are explored in order to understand how other voices in the field are describing similar methods for change. First, popular structures for change management are examined, especially within their correlation to Palmer & Dunford (2009). This is followed with an extensive

1.1 Change management is described by Armstrong (1) as “the process of achieving the smooth implementation of change by planning and introducing it systematically taking into account the likelihood of it being resisted”. Change, the fundamental constant in any successful organisation, can be adaptive, reconstructive, revolutionary or evolutionary and can happen for a number of diverse reasons:

It is generally noted that Albert Einstein once said, “the measure of intelligence is the ability to change”. John Kotter embedded this mindset that continually adapting and evolving can lead to success within the novel Our Iceberg is Melting: Changing and Succeeding Under Any Condition. Kotter’s and Rathgeber structural organization allows change management to be introduced through a relatable fable highlighting the needed steps to properly manage a group dealing with change. Tone, approach, and mood management are amongst the areas defined as crucial in managing change and making it acceptable. Kotter also introduces what he defines as The Eight Step Process of Successful Change that are surrounded by the themes of Setting the stage, Deciding what to do, Making it happen, and Making it stick. This novel is the example of how to effectively manage change within an organization as well as individually.