Executive Officer Of The Company

995 WordsSep 29, 20144 Pages
Walt Disney Company was started in the year of 1923. The main office is in Burbank, California. There are five main sections of the company. They are parks and resorts, interactive, studio entertainment, media networks, and consumer products. The SWOT analysis is also called a situational analysis and looks at the strengths, weaknesses, opportunities, and threats of a company. The Chief Executive Officer of the company is Bob Iger. Some strengths of Disney is that it is a household name and people will purchase their products and services because of the name Disney. Disney is known to have superiority in their merchandise and facilities. Disney has also branched out with other businesses. This is an example of…show more content…
Allowing new members to come on board helps Disney to stay competitive. New members will have new and fresh ideas to increase Disney’s competitiveness. There are some weaknesses in the company which include ABC and video games. Even though these two have had some trouble with profits they still are beating the competition of Comcast, Time Warner and Viacom. The management team at ABC are working on introducing new shows to bring ABC around. Also, Disney is looking at adding new Star War games to help with falling sales. Because of the standards of the products and services, the costs of running the Disney Company is very high. This can lead to layoffs and downsizing which in turn will hurt the workers and community as well as the company. One other weakness is that American workers are paid higher wages than other developing countries. Another weakness for the Disney Company is that new ideas and ingenuity are needed from the workforce to keep customers coming back. People will not continue to do the same things over and over. There has to be new and exciting products and services invented and produced regularly. This could become a problem if you do not have the right people in positions that will help keep the company moving in the direction being innovative. Another weakness of Disney is that it is notorious for making products and services catered to children. Some examples of not reaching
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