Executive Summary : Business Management

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Executive Summary: ………….. is a reputed retail supermarket chain in Bangladesh. It started its operation in 2….. and runs outlets in Dhaka and Nrayongonj. Every ……… outlet carries almost 1000-2000 products to sell. It provides convenient shopping experience, friendly customer service along with easy parking provisions for its customers. ………… is a subsidiary of ………. Group. It also produces organic products, dairy items, prepared food & herbal products. …………. is the retail superstore that has a website to shop online. They launched their website in April, 2…., and now they deliver in Dhaka and narayongonj. They took this initiative to make customer life easier. At …………… they not only sell the products to the customers, they try to…show more content…
The website served as the main secondary source for information relating to the background of ………… Scope of the study: The focus of this report will be drawing the historical Background, plan, vision, and objective, overview of the company, competitors, target market, central selling point, future plan, and overall marketing activities of …………. Limitation of the study: As we are student they don’t to give us exact information about ………… and its activities. Less communication skill may make this report less significant. But we tried our best. Company Introduction: Background of Agora: Each store of ………… is planned to have a total floor space of minimum 3000 sq ft offering 2,000 variety of products covering all essential commodities, edibles, groceries, and other daily household requirements including fresh produce, fresh meat, poultry, fish, packed and canned grocery, toiletries, and all daily necessities from 10 am till 10 pm. seven days a week throughout the year. The first store was opened on…………… , at Narayangonj. The second store was opened …………….. Vision and mission of ………….: Their mission and vision is “……………………………………………………………….”. Target Market: A target market consists of a set of buyers sharing common needs or characteristics that the company decides to serve. As ………. aim is to encourage large sales turnover, their focus is on those income groups who can afford to
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