Essay on Executive Summary

985 WordsSep 6, 20124 Pages
Running head: EXECUTIVE SUMMARY Executive Summary Hilda C Benitez Grand Canyon University NRS-451: Nursing Leadership and Management August 12, 2012 Executive Summary It is a well-known fact that obesity continues to burden the healthcare industry. According to the reports made by Center for Disease Control and Prevention (CDC, 2012), medical costs associated with obesity were estimated at $147 billion in 2008. Presently in the United States, two-thirds of adult population and approximately one in three children are fighting issue of being overweight or obese (Troy, Capretta, O’Grady, 2012). Obesity leads to chronic health diseases such as diabetes, hypertension, and other heart problems such as breast and colon cancer…show more content…
According to Cohen, R. (2011), low-income families have higher incidence of being overweight or obese because they have limited access to healthy foods. There is an increase in population of obese children today, which may result to adults with health disparities in the future (Cohen, 2011). The project will focus on African-Americans and Hispanics families because they have a higher risk of diseases tied with poor eating habits (as cited in Cohen, 2011). Benefits of the Project The M.A.D.! Campaign is a project aimed to reduce number of childhood obesity in Southern California. If these children are molded into adapting a healthier lifestyle by eating right and being active, the prevalence of them becoming obese adults will be lower. The campaign will work to change the environment of identified low-income communities where neighborhood markets offer affordable fruits and vegetables, play area that are safe for children to actively participate in such as basketball court or playground, and healthier choices in school and workplace cafeterias. Cost Justification Prevention has been proven to be more cost-effective in the long run than treating health disparities or chronic diseases. Investing approximately $5.5 million for a five-year, community-based initiative to transform low-income communities, particularly in schools and workplaces in Southern California, will allow campaign to operate to its full capacity.

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