Executive Summary

1089 Words Dec 1st, 2012 5 Pages
Cody Morrow and Gaige Marshall’s Business Plan Executive Summary Play Forward Clothing is in the process of being formed as a partnership owned and operated by Cody Morrow and Gaige Marshall. This plan is written as a guide for starting and managing this new business and will also serve as the basis for a separate, detailed marketing plan. Following is a summary of the main points of this plan. * The objectives of Play Forward Clothing are to generate a profit, grow at a challenging and manageable rate, and to be a good competitor in the market of clothing. * The mission of Play Forward Clothing is to create comfortable and affordable clothing leaving the teens of today feeling as good as they look. * The keys to …show more content…
These will be self-designed and computer generated. * Fulfillment of services will be provided exclusively by the Play Forward Clothing owners, Cody Morrow and Gaige Marshall * Technology is obviously a critical component of this business: it will be important to stay up to date on both equipment and knowledge to remain competitive in the future Sales Literature and Marketing Strategy Play Forward Clothing will start with some basic self-generated literature to establish initial positioning: * Logo and Theme- a regional catalog sales paper Goods Company has a wonderful line of blank papers with a computer theme that will serve as the look for Play Forward Clothing. A graphic artist friend of the owner has already commenced work on a matching logo * Create a Brochure- Likewise, pre-printed is available, along with software templates for generating brochures * Web Presence- we will utilize the web by having a web plan with advertising it everywhere Technology Technology is of course, vital to the success of Play Forward Clothing. It is imperative that the owner stay up-to-date on the latest technological developments in the computer industry. In addition, it will be important to devote a reasonable portion of each year’s revenues toward upgrading the equipment used by Play

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