Executive Summary : Mcdonald 's Australia

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Executive Summary McDonald’s Australia Limited is a subsidiary of the larger McDonald’s Corporation, which was initially founded in 1955 by Ray Kroc, in Chicago. In 1971, the first McDonald’s Australia franchise was opened in Yagoona, Sydney. Currently, McDonald’s Australia operates as an unlisted public company with over 70% of its franchises owned and controlled by independent businesspeople, whose CEO is Andrew Gregory. Australia now has over 900 restaurants across Australia serving a variety of meals under the motto: ‘Quality, Service, Cleanliness and Value’ (Q,S,C &V). McDonald’s brilliantly operates the different stages of the production process by managing both food and service with a system of suppliers, franchisees and employees…show more content…
Suppliers are a main aspect of the input sector of McDonald 's’ operations, and Mcdonald 's Australia works in close conjunction with trusted and certified suppliers to provide raw goods for their fooding products. Such suppliers include: Australian food corporation that provides beef, Ingham enterprises for chicken/poultry products and McCain for fries and hash browns. These suppliers provide the necessary means of obtaining the main resources for Mcdonald 's whereby materials are acquired and are able to be transformed. Information and customers are also apart of the transformed resources sector as Mcdonald 's constantly analyse the sales and customer response to their fooding goods in order to understand the popularity or disfavouring of particular goods, in order to improve their service. For example, information and monitoring of the time of majority sales across a variety of their franchises is undertaken and using this information it can be decided whether to implement their 24 hour service that is available. Furthermore, McDonald’s creates surveys and allows for the input of consumers in order to allow them decide what goods they want and also become more knowledgeable about Mcdonald 's products. For example, the “Our food, Your Questions” and “Mcdonald 's gets Grilled” program that allowed consumers to question the practices and goods of Mcdonald 's and allows for greater interaction. Similarly, up-to-date information about technological advances are a

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