EXECUTIVE SUMMARY Big bazaar is the largest hypermarket chain in India. It is a public company .It was founded by Kishore Biyani. Here my topic is to study the level of customer satisfaction at fashion at big bazaar. Big bazaar is a retailing industry. Its was founded on 2001.the big bazaar industry has innovated different schemes to run their bazaar in a efficient and effective manner so they some schemes like WEDNESDAY BAZAAR, MAHA BACHAT, THE GREAT EXCHANGE OFFER, pay-back-card and T24 program. This is the various techniques which are adopted by the company to promote its company and sales and the customer are also giving a very good response to the company. They also like the strategies of the company because these strategies are for …show more content…
Big Bazaar in September, 2001 with the opening of it’s first four stores in Kolkata, Indore, Bangalore and Hyderabad in 22 days. Currently, there are 214 stores across 90 cities and town in India covering around 16 million sq.ft. of retail space. It was started by Kishore Biyani. Big Bazaar was launched mainly as a fashion format selling apparel, cosmetics, accessories and general merchandise. Over the years , the retail chain has included in it’s portfolio a wide range of products and services, ranging from grocery to electronics. Big Bazaar is popularly known as the ‘Indian wall-mart’ today. Most Big Bazaar outlets are multi-leveled stores and are located in stand-alone buildings in city centre as well as within shopping malls. These stores have more than 2, 00,000 stock keeping units (SKU) in a wide range of categories, led primarily by fashion and food products . The retail of these stores in the metros range between 50,000 and 1, 60,000 sq.ft. According to Kishore Biyani 3-C theory, change and confidence among the entire population is leading to rise in consumption, through better employment and income which in turn is creating value to the agricultural products across the country. Big Bazaar has decided India into three …show more content…
Hence at times customer finds it hard to find what they require, this leads to dissatisfaction of customers. Lower quality of goods: as big bazaar aims more towards the middle income and a few high income group, the quality of goods is not of the higher quality and this is sometimes a disadvantage as some would prefer better quality to the price , making customer to search for different places. To claim for very good services: big bazaar is not known for high class services. The staff recruited is not very well trained and the billing quences take a long time to move, this irritates customer which makes them visit the store more seldom. Lower quality of good: as the store is trying to concentrate on the middle income group the type of products used is not of the most superior quality and most of neither the times nor this may dissatisfying certain customer Customer satisfaction: long queues and lower quality leads to dissatisfaction of customers. Due to factors mentioned above big bazaar shoppers are not always satisfied, this is not positive for the
Today’s world competition is very strong in every kind of businesses. Every organisations must provide high quality products or services in order to survive, however their competitors also providing the same or comparable products or services. An important way to an organisation to get an edge over its competitors is to provide extra service to satisfy and delight their customers, which can retain them and also gain new customers. Therefore the achievement of customer satisfaction must be a major objective in all organisations.
There are source of providing retail space of marketing products which provide convenience and entertainment for consumers as well as retailers .they are now not only present in metropolitan cities but second tier cities such as Nagpur, Chandigarh , Surat etc. According to Knight frank India about 70-75 million sq ft space is used by malls of this 74 percent share present in NCR ,Pune ,Mumbai and remaining 26 percent in second tier cities ,such type of retail format provide effective mall management, right tenant mix, innovation, ample parking space which would help in development of malls.
Without customer there is no market. As the customers are regarded as the superiors in today’s market, their satisfaction level and their preferences should be keenly studied
Today's world competition is very strong in every kind of businesses. Every organisations must provide high quality products or services in order to survive, however their competitors also providing the same or comparable products or services. An important way to an organisation to get an edge over its competitors is to provide extra service to satisfy and delight their customers, which can retain them and also gain new customers. Therefore the achievement of customer satisfaction must be a major objective in all organisations.
- It can also be an excellent specialization approach to combating a large box. Stores like Wal-Mart are the master of the breadth, not depth. This is due to smaller margins; supermarkets are usually able to carry only the products most in demand. Smaller retailers can pick status through the implementation of the relevant product lines or items that are not great boxers. Examples can be found in
High Quality Customer Service: By providing superior customer service, there will be positive future growth. This is done by focusing on customers and providing services and products they want. The sales initiatives are specifically designed to meet the needs of their customers. This is why they are ranked in the top 20 best performing companies and Home
Good service makes you feel like a valued customer. Thus, you will keep on going back to the store or buy the product again. If a shop has poor service lots of customers won’t visit it again. For example, my family goes to a Lebanese restaurant constantly because of the good service as they make us feel like valued customers on top of the good food.
If company failed to offer the merchandise and services to the customers, which they want, then the sales will be limited and which will cut down their revenues and profits.
Long customers queues –When customers using convenience shops finally come to a decision and are ready to buy items, the store could be full of shoppers in a line for tills, as a result this may put some customers off in conclusion render buyers that will
1. What is Target’s overall mission and strategy (check its corporate website)? Why do you think that Target’s strategy in Canada did not work and resulted in a failure and a huge loss for the company? Target’s purpose and mission is to fulfill the needs of its customers by delivering outstanding value and experiences; its “Expect More. Pay Less.”
The article mentioned that company could not achieve because it did not satisfy its customers. To start with, having good quality of services and products
Because most services are dependent upon people (employees, customers), HHBBQ must avoid past mistakes in variations in quality and inconsistency such as overstaffing, food waste, and less than ideal image promotion (Ferrell & Hartline, 198) to maintain high service quality and profitability. Although service quality is a subjective phenomenon (Ferrell & Hartline, 198), this particular marketplace would not allow for service customization but allow HHBBQ to focus on food quality and speed of service to meet their customers’ needs.
To begin, customers often found it difficult to contact customer service and found their response to
Customer satisfaction and service quality are the two important components that direct anyone’s attention in every concept related to marketing, services, etc. (Spreng and Mackoy, 2006). In today’s competitive era, the success lies in
The existence of products outside of the realm of the common product boundaries increases the likelihood of customers to switch to alternatives. With competitors and fellow industrial, agricultural, construction producers JCB from and operating in the UK. Making it a difficult market to break into and to be competitive in.