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Executive Summary Of Big Bazaar

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EXECUTIVE SUMMARY Big bazaar is the largest hypermarket chain in India. It is a public company .It was founded by Kishore Biyani. Here my topic is to study the level of customer satisfaction at fashion at big bazaar. Big bazaar is a retailing industry. Its was founded on 2001.the big bazaar industry has innovated different schemes to run their bazaar in a efficient and effective manner so they some schemes like WEDNESDAY BAZAAR, MAHA BACHAT, THE GREAT EXCHANGE OFFER, pay-back-card and T24 program. This is the various techniques which are adopted by the company to promote its company and sales and the customer are also giving a very good response to the company. They also like the strategies of the company because these strategies are for …show more content…

Big Bazaar in September, 2001 with the opening of it’s first four stores in Kolkata, Indore, Bangalore and Hyderabad in 22 days. Currently, there are 214 stores across 90 cities and town in India covering around 16 million sq.ft. of retail space. It was started by Kishore Biyani. Big Bazaar was launched mainly as a fashion format selling apparel, cosmetics, accessories and general merchandise. Over the years , the retail chain has included in it’s portfolio a wide range of products and services, ranging from grocery to electronics. Big Bazaar is popularly known as the ‘Indian wall-mart’ today. Most Big Bazaar outlets are multi-leveled stores and are located in stand-alone buildings in city centre as well as within shopping malls. These stores have more than 2, 00,000 stock keeping units (SKU) in a wide range of categories, led primarily by fashion and food products . The retail of these stores in the metros range between 50,000 and 1, 60,000 sq.ft. According to Kishore Biyani 3-C theory, change and confidence among the entire population is leading to rise in consumption, through better employment and income which in turn is creating value to the agricultural products across the country. Big Bazaar has decided India into three …show more content…

Hence at times customer finds it hard to find what they require, this leads to dissatisfaction of customers. Lower quality of goods: as big bazaar aims more towards the middle income and a few high income group, the quality of goods is not of the higher quality and this is sometimes a disadvantage as some would prefer better quality to the price , making customer to search for different places. To claim for very good services: big bazaar is not known for high class services. The staff recruited is not very well trained and the billing quences take a long time to move, this irritates customer which makes them visit the store more seldom. Lower quality of good: as the store is trying to concentrate on the middle income group the type of products used is not of the most superior quality and most of neither the times nor this may dissatisfying certain customer Customer satisfaction: long queues and lower quality leads to dissatisfaction of customers. Due to factors mentioned above big bazaar shoppers are not always satisfied, this is not positive for the

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