Executive Summary

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Table of Contents

1.Executive Summary

2.0 Intraduction


1. Executive Summary

This report on Bharti Airtel is done to find out certain objective regarding the strategic approach Adopted by Airtel to stand strongly in the competitive telecom market. Airtel’s marketing strategies are analyses using various models like SWOT analysis, PEST analysis, Critical Success Factors and Porter’s five forces.
The outcomes of these models are properly analyzed to find out the various aspects like companies position and competitors position in the market. This report on Airtel not just give description about the company but it also talks about the
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Environmental factors to the firm usually can be classified as Strengths or Weakness, and those external to the firm can be classified as Opportunities or Threat. Such an analysis of strategic environment is related to as a SWOT analysis.

The SWOT analysis provides information that is helpful in matching the firm’s resources and capabilities to the completive environment in which it operates. As such, it is instrumental in strategy formulation and selection. The followings are show how a SWOT analysis fits into an environmental scan.

Environment Scan

Internal Analysis External Analysis

Strengths Weaknesses Opportunities Threats

Internal analysis

The internal analysis is a comprehensive evaluation of the external environment’s potential strength and weaknesses. Factors should be evaluated across the organization. in areas such as

➢ Company culture

➢ Company image

➢ Organizational structure

➢ Market share

➢ Financial resources

➢ Exclusive contract

➢ Patents and trade sectors

➢ Operational capacity

➢ Operational efficiency

➢ Key staff

➢ Access to natural resources

➢ Market shares

The SWOT analysis summarizes the internal factors of the firm as a list of strengths and weaknesses
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