Executive Summary : Queen Bridal

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Executive summary - Queen Bridal is located on Bourke St in Melbourne CBD. Queen Bridal is a retail rental shop of bridal dresses and formal wear. Founded and operated by Grace Childs, Queen Bridal will meet the unmet market demand of formal wedding wear that is rented as opposed to purchased. Traditionally, participants in the bride 's wedding party are required to buy their dresses for the wedding, yet they have no input as to what the dress looks like.They are told exactly what dress they need to purchase. (from the television show - Say Yes To The Dress) More often than not the dresses are horrendous looking and after the occasion they remain in the closet collecting dust indefinitely.(my own opinion) It is therefore very practical to…show more content…
Our services will exceed the expectations of our customers leaving them full of happiness. Cutting Costs - Cutting costs is a positive short-term goal for a business because it presents the business with ways to lower expenses, thereby improving profits. Improving Human Resources - Improving human resources and employee relations is a common goal in many businesses, but companies struggle to find ways to measure the results of this goal. This makes it difficult to determine whether or not the goal was achieved. Improving Efficiency - A business may also want to improve efficiency through various means in the business, which can cut down on costs, improve revenues and help the business run more smoothly. http://yourbusiness.azcentral.com/examples-goals-business-1001.html Situational analysis - S.W.O.T: Strengths - Not a popular type of Bridal store in Melbourne CBD A practical, efficient way to have a wedding while minimising costs. High quality products. Outstanding alterations allowing all products to be fit to the wide variety of body types. Customizations. Allowing the bride/formal wearer to add on or take off decoration or detail for how they wants it. The company has strong visibility. Is located where people walk past and look in. Very easy to access and find Weaknesses - The whole industry is so cutting edge it lacks consumer awareness. The requirement to generate awareness, not only about the company, but for the industry as a whole. New

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