Executive Summary: Rolex SA '

The minute hand also has two bars; the second hand has a long single bar with a circle near the end of the bar. There is also a red hand with a triangle at the end of the bar. The logo of the watch has two parts: the above is a shape of a golden royal crown, and the bottom is the word “ROLEX” with white color and Times New Roman font. There is a Rolex logo with several words on the middle upper of the dial, two rows of words just below the center, and two words on the middle bottom. In the lower right of the watch, in front of the dark green background, there are words “OYSTER PERPERTUAL EXPLORERⅡ” with white color and Arial Unicode MS font. On the right corner, in front of the dark green background, there is a Rolex logo and its website below. On the middle bottom, there are two rows about the product official contact number and sponsoring brands.

Here the factor would be the brand but not because of the recognition but because of its’ reliability. Rolex has been known to read the time with absolute accuracy since its first model. The watch has been use since world war one because of this feature, it was, it is and it will be the perfect

One of the primary change in strategies would require pruning Omega’s product lines to make it more coherent and to eliminate any potential intra-firm competition. Typically, the lower end models need to be pruned so that it could be positioned as a more effective Luxurious Brand to compete directly against other Luxury Brand watches. The prevention of any overlapping with sub-brands will ensure that there is no potential risk to the dilution of brand image as well as reduce the risk of cannibalization of the current product lines. This will also help in uplifting the overall brand image of the Omega brand by withdrawing a number of Omega’s low-priced models thereby boosting the band profitability which will ensure that there is enough opportunity for the improvement on brand margins - a key factor in reducing the price differences with Rolex. Another underlying argument is that this process will enable the exclusivity

Panerai, a famous Italian watchmaker, used the Rolex movements, and he made it specifically waterproof for the Royal Italian Navy. They made the face of this timepiece over sized because they wanted it to be visible even in the

Well Wizkid just flaunted his precious rich watch with a diamond Oyster stone, this is a special diamond oyster Pepetual Rolex.The Rich kid is a big time Nigerian star he wears the big time branded jewelry. If you are wondering what is this Watch well it is I believe a special model of rolex with a special diamond the size of a shell fish , and I have never seen a Gold and diamond Rolex with a perpetual dial so it must be special.Wizkid is a fashionista going straight to the instagram in order to share a photograph of his Rolex Oyster. No need to worry about the expense just the style, but asides from the very expensive accessories, he is well know to wear all the modern rich people jewelry. I would say this is a precious stone which is special

Roger Federer is yet another athlete to have linked his name to the Rolex brand. He has excelled in a sport that is typically ruled by young athletes, and he has continued to rank highly for more than 10 years. He has consistently garnered an impressive number of world records, so it’s no surprise that a luxury watch brand like Rolex would invite the celebrated tennis player to publicly approve of their brand. His dedication to playing his sport in a classic style matches the image of the classic watchmaker.

3. These fashionable brand watches are known to be tough and this is the third reason why consumers obtain branded watches. It is a considerable aspect to be aware of

The firm does not have to deal with the pressure of shareholders who require short term benefits in order to show a profit from their investments through the redistribution of dividends. On the contrary, Rolex got the opportunity to reinvest the benefits in the company to improve distribution and after-sale services and to increase research and development. Rolex employs about 6000 people worldwide of whom 3300 employees are based in Geneva, setting Rolex as one of the main employers and tax payers of Geneva. They are selling around 750000 watches each year for an estimated turnover included between 2.5 and 3 billions, Rolex is the first brand of the luxury watch industry in term of sales (factory price). Moreover, Rolex possesses 22 subsidiaries companies spread all over the

ETA faced many strategic threats and opportunities, Appendix 6, when they conceived the Swatch business unit. However, Thomke asked the basic entry decisions questions and came to the conclusion that competing in the low cost watch category was the most attractive opportunity. Thomke moved forward with a vertical scope corporate strategy through a new market and new product diversification strategy. ETA engineers created a low cost quality watch by using economies of scope. The use of joint R&D and quartz technology combined ETA’s tangible and intangible resources to create operational relatedness. Thomke utilized strategic relatedness by using common management capabilities through manufacturing efficiencies and financial access. These resources allowed ETA to compete in the high and low market watch categories and attain a competitive advantage in the low price watch niche. Thomke brought in New York advertising agent Franz Sprecher who coined the name Swatch. Swatch’s entry modes were exporting, wholly owned subsidiaries and the joint venture model by using shops in shops in classy department stores, jewelry stores, sports stores, and fashion boutiques.

The launch of the Apple Watch fits a similar mold. The concept of the “smartwatch” had existed long before Apple introduced it, from the very early forays of wearable manufacturers Fitbit and Pebble, to later Android Wear products like the Samsung Gear and the Motorola 360.

team designed watches with focused distribution in specialty surf, skate, snow, and fashion stores. It

What is interesting in this market is that there are no clear leaders. Even though each company’s goal is to make the more profit as possible, we can’t define any leader since they have different strategies and objectives.8 [ (Tower) ] For example, Patek Philippe’s core ideology is to have the most prestigious brand and to make the most expensive watch as possible, and target the most prestigious people which is a really niche market. In comparison, Rolex’s purpose is to be a more accessible luxury brand and make the most sales as possible. It is difficult to compare them in terms of success, Rolex sells more but Patek has a much higher reputation.

They have started expanding the watch industry. They are able to find in Africa, Asia, Europe, Latin America, Middle East, North America and Oceania.

Those strategies helped Swatch lead this market in the watch industry, selling 26 million swatches in 1992 and reversing SMH’s fortunes. Despite its success, there are some concerns whether the success of the Swatch would continue. Still, the world watch market was highly fragmented except Citizen, Seiko, and SMH. There were numerous watch competitors in Switzerland, Asia, and Unite states. The market share of Swatch was still relatively low in the single digits due to

The Swatch Group Ltd is based in Switzerland and the world’s largest watchmaker (Kidd,2007, p.27). It owns 19 watch brands, such as Omega, Rado, Longines and launches its products over 50 locations, including France, Germany, Italy, USA, the Virgin Islands, Thailand, Malaysia, and China, with its main facility in Switzerland. Swatch is one of the brand owned by this company, who is very famous for its slim plastic watches. As it is stated that (oppapers,2006), Swatch has uniquely pioneered the low cost fashionable watch market by combining fashion, style, and Swiss technology, and it sells watches, various accessories and apparel primarily to teens and young adults in the world.