Executive Summary : Tencent Holdings Limited

There are many opportunities available for companies willing to venture into new, international markets. Reaching more customers and therefore, turning a larger profit are two fairly obvious reasons for companies to consider global expansion. However, the potential benefits do no end there. Expanding to international markets can hold less obvious, yet extremely beneficial appeals such as access to new and different talent pools, grander output requires great advances in efficiency, and international expansion can, in some cases, aid in “future proofing” the company.

The advent of Internet has allowed companies to offer their goods and services throughout the world. Not only has the Internet opened up the floodgates of International marketing, it has also brought with it many other challenges such as cultural, political, and geo-economics challenges. In order to be successful in these global markets, companies must be very diligent in handling these challenges.

The Q-Tel Pty Ltd is a company based in Queensland, which produces software and other applications for telecommunication companies.

Let us consider China for our example. China is the largest market in Asia and as such, it is an object of great interest for expanding companies. Many companies have already taken advantage of the opportunities afforded by dealing with China and many more will surely

I have to admit that I am a fan of Apple Inc. products especially the iPhone. In fact, as I am writing this Individual Reflective Journal, I am waiting for the latest iPhone 7 which the critics claimed that rumours spread around the 2016 iPhone release will be on 12th September 2016. This phenomenon had caused a chaos to the fans and also technology lovers around the world who consistently update themselves with the product. This has got me thinking on the Positive & Negative Effect of Globalization on Apple Inc. specifically the iPhone.

The brand identity can used to drive and guide strategic initiatives throughout the firm, to differentiate the firm’s products and create a competitive advantage, to drive the committed to customer, to support the firm’s values and culture, and to support an easier protection of the brand (Danciu, 2010). Apple’s good brand identity strategy has provided supports to its unique position and its products in the global market. Apple has ranks as the top ‘Luxury Brand’ in China and many people are desired to own the products of Apple due to its luxury identity (Kedmey, 2015). Even though Apple has charge high prices for its products to customers, but customers are willing to buy as it provide innovative and better quality of products in terms of privacy, systems, application, and functions which easy to win the customer’s respect and loyalty. The distribution and retail strategy of Apple made it successful (Denning, 2011). There are four main distribution channels for Apple of its products, which are an online store, its retail store, direct sales, and third party wholesalers, which are easy to distribute its products to consumer. The store of Apple is intensive to control the ways that employees interact with customers, scripted training for on-site tech support, and consideration of every store detail down to the pre-loaded photos and music on demo devices. It also creates a carefree and

Globalization may be defined as the integration of the world 's people, firms and government. In the modern context, globalization is usually the result of closer ties in international trade, known as bilateral trade agreements. The WTO and NAFTA are two examples of such bilateral trade agreements. With such agreements, cross-country investment increases. This increase in investment is aided by the increase in information technology and communications, which has undergone a significant advancement over the last two decades with the rise of the Internet and mobile telephony (Green, 2013). It is important to the business to expand; global expansion and globalization would a positive business decision to complete in this process due to the strategic goals and objectives the company possesses. Healthy growth can be accomplished by globalization of specific areas selected and determined through research of market and development of these areas outlined within.

Read the case carefully and answer the following questions: 1.Till 2005, eBay EachNet was the leader in the Chinese e-commerce market, controlling more than half of it. But eBay EachNet soon lost its market leadership position to Taobao.com (Taobao). In this context, analyze the reasons that can be attributed to Taobao’s edge over eBay. 2.a. To enable people to trade with each other, Pierre Omidyar created a marketplace in September 1995 which was later called eBay. By mid 1997, eBay received one million page hits per

HTC start up as a professional original engineering manufacture company (OEM) for PDA and other computer parts in 1999. While it changes its core business from PDA to smart phones, it discovered an opportunity of developing its own brand. In 2007, it brands itself into HTC while introducing the “TOUCH” series. This paper discusses the theory of global strategy for individual organizations and the necessary strategic actions for HTC in order to transfer itself into a leading smart phone company in the

The digital marketing technology chosen for this report is Snapchat. Snapchat is a phone messaging App service that introduced ephemerality into messaging. Snapchat primary feature is to take pictures, videos, text and drawings and send them on to family and friends. The quick re-movement of content posted is a unique feature of Snapchat, which makes the app popular among millennium. Snapchat was launched in September 2011 and have continued to grow in popularity due to people changing how they communicate and keep in touch with one another on a daily basis. Snapchat is popular as it seen by users as a fun, humorous app. Snapchat is becoming an important technology in recent years for companies as they can see the opportunities its provide

During the summer of 2015, websites such as Time, People, Money and Real Simple will have metered paywall erected. Strategically, it has to go slow and steady for the first few websites because the organization is taking feedback from the consumers and is fine tuning the process as the other websites roll-out metered paywall.

Expanding globally would be beneficial for the firm’s publicity plus it would be helpful for company’s growth in terms of revenue and market shares. It would provide customers customised services that would meet each and every customer’s requirement. Expansion must be targeted to developing countries.

In his article, Don Clark expresses concerns about the future of International Business Machines cop in the long term by showing how the company net income and revenue are decreasing because of the shift toward computing service and software. Further, Chinese buyers are suspicious with American products due to the fact that the recent strains over intelligence-gathering actions operated by the US government. Therefore, it will be tough for IBM to sale it product in China to expand its shares (Don, 2015).

As the globalization opens many doors for sales, it also opens doors for more clients demand on the company 's products. This creates a new approach for managers to adapt new cultures and adopt new strategies to build what the client likes and dislikes in the global market. It is stated that the giant

Whether Indivers would still hold some stakes in Qi-tech for two years' time. If Indivers withdrew immediately, Brown & Sharpe may find it risky and difficult to collaborate with QQMF.