Executive Summary : ' The Last Thing You Will Write, It The First Part Of The Business

2765 Words May 24th, 2016 12 Pages
Executive Summary - While it 's the last thing you will write, it 's the first part of the business plan. This part summarizes the main highlights of the rest of the sections. Company Description - This is a high level overview of your company, products or services, types of consumers, and competitive advantages. Ultimately, think of it like what you would tell someone in an elevator ride about your business if you wanted them to invest in it. Also known as an extended elevator pitch.

Market Analysis - This is your research about your industry and target market. If you haven 't formally defined your target customer, this will help you do so.

Operational Plan - This covers the day to day operations of your business, from location and hours to inventory and accounting. As you go through this, you can make sure that each of the vital processes in your business are running as smoothly and efficiently as possible. Organization & Management - This tells people about the main players in your business - who owns it, who manages it, etc. It will help you define all parties involved with the foundation of your business so everyone has a clear understanding of where they fit and who does what.

Products & Services - This is where you describe the products and services offered by your business. You should think about them from your customer 's perspective. It will help you to better sell your products and services once you 've defined them using this approach. Marketing & Sales…
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