Executive Summary : ' The Last Thing You Will Write, It The First Part Of The Business

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Executive Summary - While it 's the last thing you will write, it 's the first part of the business plan. This part summarizes the main highlights of the rest of the sections. Company Description - This is a high level overview of your company, products or services, types of consumers, and competitive advantages. Ultimately, think of it like what you would tell someone in an elevator ride about your business if you wanted them to invest in it. Also known as an extended elevator pitch. Market Analysis - This is your research about your industry and target market. If you haven 't formally defined your target customer, this will help you do so. Operational Plan - This covers the day to day operations of your business, from location and…show more content…
While composing this section, creative marketing and sales strategies might emerge. Financial Projections - This is where you really dig in and figure out how much your business will make over the next five years. As an established business, you will include historical data and be able to make your predictions based off of that. Coming up with these numbers could be a huge motivation boost and keep you working towards a specific goal as opposed to just seeing what happens. Always bear in mind that these projections are living documents and will change and grow with the business, maturing as the business matures. Executive Summary GuRu Originals is a sole proprietorship, owned by Mary Morgan and Jason Burick. We hand-craft and sell original, high-quality crocheted and knitted items that include the following, all of which are available to discerning customers who may give them as gifts or keep them as heirloom artworks. • fashion accessories • family and home products • custom hand-made products Due to customer response, the design and production of all products are hand-crafted by three talented artisans with combined experience of more than 40 years. GuRu Originals products are manufactured in each artisan’s home, and sold directly to customers through a variety of methods, including Etsy. Mary’s personal strength is
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