Executive Summary : ' The Name Prada '

The next time the group met they were in the storming stage (Tuckman 1965). This stage is where any conflict happens, the group member explore their roles within the group. Within this stage there can often be a struggle for power, status and control. Even though conflict

Gucci is one of the most powerful leaders in luxury fashion market. Gucci is founded by Guccio Gucci in 1921 in Florence, Italy. Now, Gucci is the part of Gucci Group and Pinault Printemps Recloute (PPR). The globalization of the fashion environment and boost in the western economies transform Gucci from a small Italian company in to large luxury fashion brand in global level.

One of the most successful clothing brands in the world, Polo Ralph Lauren has built its success around more than just its line of luxurious designer clothes, but the company is one of the top marketing designers also. It was awarded “ Luxury Brand of the Year” in 2010 by the Luxury Daily. A company that was founded by a man named Ralph Lifchitz, better known as Ralph Lauren of the Bronx, New York in 1968. Since the age of 12, Lauren’s had a strong appeal and taste for looking classy. He would spend the money he earned working with his father after school, purchasing expensive suites. In his latter years, while working for a company called A. Rivetz & Co., Lauren began designing wide ties, the beginning of what latter evolved into the

The film The Devil Wears Prada is about the personal transition of Andrea Sachs who is played by Anne Hathaway. In the film, Andrea seeks to get a job working for Miranda Priestly, the Editor in Chief of Runway Magazine, who is played by Meryl Streep. Runway is a fashion magazine, and although Andrea shares no interest in fashion or the fashion industry, she wants the job because she was informed that anyone that works for Miranda for a year without being fired will be given the chance to be promoted to a job position of their dreams. Since, Andrea aspires to be a journalist for The New Yorker; she believes that working for Miranda for a year and with Miranda's contacts, she will able to obtain her dream job. However, with Miranda's

This idea led to the set up of a franchising sales network, and two years later, the company established a network of over 2,000 stores around the world in countries like Italy, UK, Croatia, Hungary, Czech Republic, Poland, Portugal, Sweden, France, Germany, Turkey, Belgium and many others. Presently, the company boasts an assorted range of tights, stockings, leggings, socks, swimwear and beachwear for both men and women.

The Business started as a footwear company by two brothers Rudolf and Adi after their father, who initially owned a shoe business. It started in 1924 in Germany.

Gucci is a luxury brand made in Florence, Italy in 1921 by Guccio Gucci. These luxury brands consist of fashion and leather goods. The company first started out as a family business. It was Gucci and his two sons who expanded the business and opened it as a company. The first store was opened in Rome and opened in 1938. The second store was opened in Milan and opened in 1951. In the beginning, most of the company’s customers were horseback riders, which is how the company came up with its signature logo. Gucci has become more innovational over the years with their products. Gucci is known for their handbags, women’s and men’s shoes, dress shirts, wallets, belts, fragrances, briefcases and accessories. Today, Gucci operates in about 550 stores and in over more than 30 countries.

Ralph Lauren, an American designer, established the brand Polo Ralph Lauren in 1967. At first, Ralph Lauren’s collection was

The Board of the Company consists of 11 (eleven) Independent Directors and 2 (two) Inside Directors. They have expertise in the areas of business, finance, law, audit and public companies.

Prada has moved speedily away from a wholesale model, which was shown to have fundamental weaknesses in the aftermath of the 2008 financial crisis –

Gucci is a multinational fashion brand based in Italy. The brand specialises in leather goods, clothes, and fashion accessories for both and women aged between 24 and 30 years. Gucci was founded in 1921 in Florence, Italy by Guccio Gucci (Gucci Official Site United States, 2016). The main purpose of this paper is to provide an in depth brand analysis of Gucci. The paper will investigate and evaluate Gucci’s vales and identity, and will discuss how successfully these are reflected by Gucci’s business model, supply chain management, and Corporate Social Responsibility (CSR) activities. In addition to that, the paper will critically evaluate Gucci’s brand identity (identity) in relation to its brand image (external).

The Spanish company was founded by Amancio Ortega, who remains the company's biggest share holder, in 1975 and started off as a family business. The group's achievements, together with the uniqueness of its business model which is based on innovation and flexibility have made it one of the largest fashion groups worldwide. The group's understanding of fashion, creativity and quality design and an agile response to the market demands have resulted in fast international expansion and a warm welcome of the

INTRODUCTION: Gucci is an Italian fashion luxury brand, owned by French group- Kering. Gucci is one of the leading luxury fashion brands and has a total of 525 directly opened stores worldwide(as of 2015).

UNIQLO, established in 1963. At first, it was only a small clothing store sales, which have become internationally well-known clothing brands currently.

Board of Directors Mr. Mohamed Osman El-Dib Chairman & Managing Director Mr. Jean Philippe Coulier Vice Chairman & Managing Director Mr. Jerome Jacquier Board