Executive Summary on Nestle

Nestle, an international recognized multinational corporation is the world’s leading nutrition, Health and Wellness Company. Nestlé’s mission of “Good Food, Good Life” aims at providing customers with the finest quality of nutritional choices within a wide range of food and beverage classifications (NESTLÉ - Vassos Eliades. (n.d.). Retrieved from http://www.vassoseliades.com/consumer-goods/nestle.html, para. 1). The merger in 1905 between Nestle and the Anglo-Swiss Milk Company created the Nestle we know today. Nestle is one of the world’s largest suppliers of food and nutritional products operating with 461 factories in 83 countries, with 328,000 employees worldwide (Fries, Lorin, Goldberg, Ray, 2012. Nestle: Agricultural Material

Distribution channels and geographic presence. Because of Nestlé’s expansions all over the world, Nestlé runs in more than 100 countries and that’s why nestle has extensive

Nestlé tries to enter emerging markets and make the difference against his competitors by building on the

Nestlé is the world’s greatest multinational food and beverage company with a 149-year history. Nestlé was founded in 1866 by a German pharmacist, Henri Nestlé and began in Vevey, Switzerland in 1867. In 1874, Nestlé started to introduce their products into China through some trading activities in Hong Kong. The “Eagle sweetened

Nestle is one of the largest food and beverage company in the world. Nearly every of the world have the manufacturing facility of Nestle. Nestle can referred to the most multinational of the multinationals. Nestlé markets approximately 7,500 brands and in can organize into the few categories such as baby food, medical food, bottled water, breakfast cereals, coffee and tea, confectionery, dairy products, ice cream, frozen food, pet foods, and snacks. (Nestlé S.A., n.d.)

Nestlé has ten principles of business operations that everything they do in their business revolve around; Nutrition Health Wellness, Quality assurance and products safety, Consumer communication, Human Rights in business activities, Leadership and personal responsibility, Supplier and customer relations, Agriculture products, Environmental sustainability, and Water. Under each of these topics is a set of things Nestlé follows such as, making it their core aim to enhance the quality of consumer’s lives every day, everywhere by offering tastier and healthier food and beverage choices and encouraging a healthy lifestyle. Another is Nestlé, promises that everywhere in the world their products are safe and of high standard.

Nestlé is a multinational company with headquarters in Vevey, Switzerland. This company was founded by Henri Nestlé in 1886. Nowadays, Nestlé is not only the largest food and beverage company in the world by offering more than 8,500 brands and 10,000 products, but also has grown to the global leader in nutrition, health and wellness company. It employed more than 283,000 people in more than 456 factories or operations spread over 80 countries around the world.

Nestlé is the oldest and largest of multinational food manufacturer that focuses on nutrition, health, and wellness (MBA Knowledge base, n.d.). The company was founded in Switzerland in 1866 by Heinrich Nestlé, who established Nestlé to distribute “milk food” for babies who were unable to breastfeed (MBA Knowledge base, n.d.). The company was establishing its first foreign offices in London in 1868 (MBA Knowledge base, n.d.). The company merged with the Anglo Swiss Condensed Milk, thereby expand their product line to include both condensed milk and infant formulas in 1905(MBA Knowledge base, n.d.). Nestlé began in Malaysia in 1912 as Anglo-Swiss Condensed Milk Company in Penang and later, growth and expansion made a move to Kuala Lumpur necessary

Nestle is the world’s leading nutrition, health and wellness company. From Henri Nestlé’s humble beginnings with the first product, Farine Lactée, which revolutionized infant feeding, the company’s priorities have remained the same -about bringing high quality, safe and nutritious foods and beverages to people through all stages of life. In Nestle’s pursuit of delighting and satisfying the customers, Nestle’s products are adapted to meet local, regional taste preferences, religious and cultural sentiments and disparities in purchasing power.

Nestlé is the global leading nutrition, health and wellness company based in Switzerland. Its product line includes baby food, breakfast cereals, coffee, confectionery, dairy products, frozen food, pet foods, yoghurt and snacks with high revenues making it the world’s largest food company. Nestlé operates in 197 countries with over 340,000 employees, in 2014 its group sales account CHF 91.6 billion (USD 99.9 billion), whereas its trading operating profit is CHF 14 billion (USD 15 billion). “The Group’s net debt fell from CHF 14.7 billion to CHF 12.3 billion reflecting strong free cash flow during the year at CHF 14.1 billion more than offsetting the payment of the dividend of CHF 6.9 billion and the initial phase of the current share buy-back programme” (Nestle, 2014).

Since then the company has continued to flourish; mergers and acquisitions, global investment and product innovation have seen Nestlé position itself as a “global leader in Nutrition, Health and Wellness” (Nestlé, 2015) and, according to Forbes (2016), it is the largest company within the food industry and the 33rd ranked company on the Global 2000 (Forbes, 2016). Whilst renowned for chocolate, it did not become a global leader on the strength of one product. Its portfolio includes, baby food, beverages, frozen food, prepared dishes and healthcare nutrition. Food and beverages in particular have been prevalent in the aggrandizement of the corporation.

Nestlé was founded in 1866 by Henri Nestlé and is today the world's biggest food and beverage company. Nestlé employed around 250,000 people from more than 70 countries and have factories or operations in almost every country in the world. The history of Nestlé began in Switzerland in 1867 when Henri Nestlé, the pharmacist, launched his product Farine Lactée Nestlé, a nutritious gruel for children. Henri used his surname, which means “little nest”, in both the company name and the logotype. The nest, which symbolizes security, family and nourishment, still plays a central role in Nestlé’s profile. Since it began over 130 years ago, Nestlé’s success with product innovations and business acquisitions

Nestle is a swiss multinational food and beverages company. Its headquarters is located at vevey, Switzerland. In terms of revenue it is largest food company in world. Nestle produces the portified products such as baby food ,bottled water ,breakfast cereals ,coffee ,tea ,dairy products ,ice cream ,frozen food ,pet foods ,and snacks .Nestle provided 167 billion servings of fortified products .Among them 29 brands of Nestle are getting turnover of $US1.1 billions. Nestle is one of main shareholders of L’OREAL company, the worlds largest cosmetic company.

Nestlé (IPA: /[nɛsle]/) is a multinational packaged food company founded and headquartered in Vevey, Switzerland, and listed on the SWX Swiss Exchange with a turnover of over 87 billion Swiss francs. It originated in a 1905 merger of the Anglo-Swiss Milk Company for milk products established in 1866 by the Page Brothers in Cham, Switzerland, and the Farine Lactée Henri Nestlé Company set up in 1866 by Henri Nestlé to provide an infant food product. The two world

The purpose of this report is to evaluate Nestle Company industry based on the case study and comprehend how the company develop strategic intent for their business organisations following the analysis of external and internal business environments. I will analyse the strategic management process as firm used to achieve strategic competitiveness and earn above-average returns. I will discuss the strategy formulation that includes business-level strategy and corporate-level strategy.