Executive Summary on Strategic Management

Based on The Running Room’s current situation, Cisco considers a number of alternatives to her present marketing strategy. On one hand, she could continue to maintain a broad target market to appeal to both casual athletes--with more fashion-conscious products that aren’t necessarily running shoes--and serious runners, while attempting to tap into the growing market for women’s athletic shoes with expanded product lines for female athletes. This strategy would help her maintain her aging loyal customers, as she could offer athletic shoes that reflect the new exercise programs that they are becoming involved in instead of running. Conversely, she could narrow her target market to just serious runners, by investing in the high-end molded running shoes and the additional training and promotion that would be required to sell them. An analysis of The Running Room’s strengths and weaknesses can help her determine that the second strategy is the most worthwhile to pursue moving forward. As a former nationally-ranked runner herself, and with both a proven track record for catering to serious runners (who make up a majority of her sales) as well as the flexibility to switch product lines fairly easily, Cisco’s business strengths would support a shift to a more serious runner target market with relative

The purpose of the report is to gather beneficial information that is important to the user of a workout app, such as features, usability, and functionalities.

The mainstream gamer enjoys games but may not finish every game they buy and doesn't have time for long MMO (Massive Multiplayer Online) quests. The mainstream gamer represents approx. 15% of the gaming market.

Within this assignment I intend to design a promotional campaign for a pair of trainers which allow individuals to walk at a super speed of up to 30mph.

Although this specific program will likely not become available to average consumers, the same foundations for the simulation will be available on the marketplace while being affordable at the same time. In time, applied use of virtual reality such as the Oculus Rift will become mainstream and accepted in everyday life not only due its entertainment value, but also due to its affordability for consumers everywhere. Thoughts of virtual reality often resemble fantastical scenarios reminiscent of scenes in movies with similar themes like Gamer, The Matrix, Total Recall, and Inception. After one delves into the VR technology in products such as the Oculus Rift, one will begin to believe, and he or she will brace themselves for the tidal wave that is the paradigm shift of virtual reality.

I have looked at the current market and have found a gap. The gap is a trainer that can allow a person to walk up to high speeds like 20 mph. This could be developed and be sold successfully as long as the marketing is correct.

FitTown is one of the first companies to sell only training gear. This alone will separate us against our competitors. We know that in this day and age, more people are committed to their physical fitness and health than ever before and we want to help them reach their goals. The fitness industry is growing and FitTown will continue to carry the most technological advanced gear there is to offer in order to help separate ourselves from the pack. We will offer customers that take part in our fitness club a 10% off discount. We will also be involved in LA Tech sporting events and will provide customers a 10% off coupon on the back of their LA Tech sports tickets. The owner, Hayden Frederick will also go to the Athletic Business Conference each year to promote

In a time when technology is the focal point of attraction, people spend more time sitting in front of a screen than getting out and being active. Video games used to be simply a game, movies used to be a treat, and phones were only used for talking. Now, these things are considered hobbies! As a result, more and more people sit around with technology instead of pursuing healthier activities. In order to fight the increased lack of physical activity of today’s society, many schools, employers, and organizations have invested time and money into programs directed at getting people up and active. Countless programs and hobbies have emerged over the years to capitalize on this active movement, but one is the complete package. CrossFit uses high

When it comes to augmented reality, we're looking at something that has found more success in the consumer space when compared to virtual reality. We've seen several applications with AR, along with video game and hardware devices such

Imagine a world, that is anything and everything. Race a dream car. Meet a superstar. Go to Paris, New York, London, or even see the Great Pyramids. A virtual reality - an idea that is coming to life, an idea that will change the world, whether it be good or bad. Ernest Cline, the author of Ready Player One, warned us that virtual reality is going to change the world. Ready Player One is a story about a teen named Wade, in a world where video games are everything. A virtual reality world called the OASIS changed the world into a place where people are antisocial and don’t care about the world anymore. Change with VR can already be seen with the invention of the TV, the phone, the iPhone, and numerous other inventions, It’s already happening - the world is blowing up over Vive, Oculus, Hololens, and more, and VR is going to make things happen: such as solving problems. Is change happening? Are problems going to be solved? Yes, we can already see change.

This report demonstrates the evaluation of current performance of JD Sports Company. Method of Analysis includes Ansoff’s matrix and Porter’s generic growth strategies to discuss the nature of the market which JD Sports invest in. The financial methods are including the flexibility and stability of JD sports which judged by the liquidity, current ratio, operation capital, gearing and profit margin of this company. These figures could be collected from the annual report or balance sheet. This report analyzed the JD sport’s position in the market, and used generic and external growth method to expand market size. Such as acquired a lot stores to improve business profitability. Obviously, JD has expanded to the European

Active video games are also being marketed for adults. New Gaming companies have been turning their gaming systems into exercise machines (Recio 143). This new game keeps the player fit while watching television. One machine will incorporate a favorite show into an aerobic workout by broadcasting the selected show loud and clear during the exercise. Once the person starts to decrease their effort the volume will drop, and if they continue to decrease, the television will shut off leaving nothing to watch. This creates a good workout environment involving exercises and entertainment into a strict exercise agenda. Workout levels can range from heavy lifting or swimming (Recio 143). These workout levels are increasing stamina causing weight loss and health awareness. The new video machines can drastically change an adults workout routine.

Competitive gaming, also known as e-sports, is becoming a worldwide phenomenon. With huge events and tournaments that are watched by millions of passionate fans, many people are beginning to question whether playing video games can be considered a real sport. Even though e-sports may not be as physically demanding as traditional sports like football and basketball, the structure, strong fan base and the requirements to seriously contend in the competitive gaming scene legitimize it as a “real” sport.

Globalization changes have impacted Burger King in the following ways; since the company began in 1953 with its first restaurant in Jacksonville, Florida and opened several locations across the United States, the company began its international expansion in 1969 with its first international franchise location in Canada, followed by Australia in 1971, and Europe in 1975. The setting up of franchises outside the United States was as a result of fast food opportunities arising outside the United States. So as to fully integrate in the international market, Burger King had to adopt and embrace

The promise of VR is always been enormous. Put on the devices and go nowhere, and be transported anywhere. It’s the same escapism peddled by the drugs, alcohol, sex and art- throw off the shackles of the mundane through a metaphysical transportation to an