Executive Summary on Strategic Management

3447 Words Aug 1st, 2014 14 Pages
UNIVERSITY OF WATERLOO
ECON 344 – SEC 001 Spring14

Prepared by Group #13

Mariano Stanco 20410944
Yixing Ma 20386139
Hongyi Zhou 20378198

June 16, 2014

MARK: _________
Table of Contents

Executive Summary 2
1.0 Current Marketing Situation 2 1.1 Product Description 2 1.2 Market Description 3 1.3 Product Review 4 1.4 Competition 4
2.0 SWOT Analysis 4 2.1 Strength 4 2.2 Weakness 5 2.3 Opportunity 5 2.4 Threat 6
3.0 New marketing objective and possible issue 6 3.1 New Marketing Objective…………………………………………………………………...6 3.2 Possible Issue………………………………………………………………………………..7
4.0 New Marketing Strategy………………………………………………………………………7 4.1
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The challenge of the game would be in, the change in speeds, inclination and other different tasks that the game changes to keep the user active. Most games would focus on how the player has improved or how he ranks amongst his friends.
1.2 Market Description Currently the market is showing a great focus in the area of virtual and augmented reality. There is great promise in this area. Excitement is very high as well as speculation and no one is sure how far this can go. The market at the moment seems to be focusing on the viewing elements of the virtual reality. On the other hand health concerns continue to raise, people more and more focus on themselves or their family member’s healthy. However the treadmills are currently expensive and boring. Running outside is unreliable and depending on the person can sometimes be boring. Doing sports requires a specific time commitment. The Omni, which is currently in development does not provide you with a push to exercise hard and is also expensive pricing at around $1000. The Wii Fit, even though it is good in keeping you active and having fun, it does not provide the level of cardio that our system provides.
1.3 Product Review Our product is to solve the problem of non-entertaining fitness and lack of user immersion with the current games by, having the player run on a treadmill, designed by our team, and use the Oculus Rift so that he has
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