preview

Expanding Your Affiliates Global Reach

Decent Essays

Expanding Your Affiliates Global Reach It is common knowledge that companies spend time and resources to expand their market reach and actively promote their product in effort to increase annual revenue but all too often the “behind the scenes” mechanics are overlooked and frequently neglected. An affiliate program is a promotional platform designed so that a third party source can actively promote your product for a portion of the revenue in which their promotion generates. The ways in which an affiliate can promote your product can be diverse and cover many variances from social media to free sites, content promotion to banner and text link placements. As long as the affiliate complies with the affiliate programs “Terms of Service” and “Rules and Regulations”, the opportunities in which to promote a product are endless. Affiliates are a vital contribution to the success of a website as they generate traffic sources that the affiliate program may not already tap into. As an affiliate program owner it is important to offer every possible tool for an affiliate to market your product. While the affiliate generates and sends the traffic to an affiliate program, this does not mean that the traffic sent will convert. There are several attributes that come in to play to convert affiliate traffic such as but not limited to; • Having a product in the correct language for the affiliate to promote • Promoting the product to the right demographic audience • Providing a responsive

Get Access