Expectancy Violation Theory And Communication Theory

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Communication has a plethora of concepts and standards that have changed and evolved throughout the decades. Without these thoroughly defined concepts and theories we wouldn’t have a framework or guidelines that explain and rationalize some of the social phenomena that appears throughout conversations we have today. Out of the many theories in communication there is one that is crucial for understanding the invisible social barriers we all place around us. This theory is known as Expectancy Violation Theory. Expectancy Violation Theory is important in understanding and predicting the unprepared responses people have in the face of an unpredictable situation. Expectancy Violation Theory was created by Judee Burgoon in 1993. Expectancy …show more content…

There’s no room for interpretation when someone intentionally pokes you in the eye. It’s an act of hostility and aggression, that’s negative. However, someone you admire suddenly wrapping their arm around you and leaning in for a kiss might be positive. Once the action is identified as appropriate or not, the next step is to analyze the communicator reward valence. Communicator reward valence involves looking at the positives and negatives the violator brings to an interaction and how beneficial or detrimental would it be for you to reward such action. Someone you don’t like, whom you’ve always had bad experiences with poking you in the eye is negative. It would be detrimental to reward such behavior. On the other hand, a crush slowly embracing you, whom you had fond interactions with would is seen as a positive and it would be beneficial to reciprocate their feelings to lead to the advancement of the relationship.
Expectancy Violation Theory is something that happens instantaneously within the mind. Everyone has at one point has undergone the process of analyzing what a violation of their expectations means to them and the person violating them. Like many communication concepts this one happens all the time whether subconsciously or intentionally. In its infancy the scope that EVT covered regarding expectancy violations was far different. EVT was “initially formulated to account for the

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