Experiences fo the Customers at Two Popular Clothing Stores

Urban Outfitters is a popular clothing and accessory store that was founded in 1970, and generates success from the type of merchandise it retails, as well as through the contemporary culture and ethos that it promotes to its customers. The store has stated that it is targeted towards a specific audience that ranges from eighteen to thirty years old, who are well “educated, [and] urban-minded” (“Urban Outfitters”). Urban Outfitters offers a specific shopping experience that is unique to its store, because it focuses on a well-defined audience that is attracted by its modern environment and trendy clothes. Many individuals are unconsciously lured into the store first by the placement of the store itself, then by what the consumer can see in the front windows, and lastly by the specific and well thought out placement of the store’s merchandise. It is evident that the theories regarding retail geography defined by Paco Underhill, including the stores location, the decompression zone, the invariant right, destination items, the

I feel that the customer is a teenager with working parents and most shop is done on own. The customer is give fixed amounts to spend and pre-though periods through out the year. The consumer is likely to be working a small part-time job and spends paycheck on personal wants and entertainment. The loyal PacSun customers like to create their own activities related style through items at the store. There clothing chooses are selected more through durability and versatility, then innovative trends. The customer is entertainment seeking and dedicate. It is more like that the customers of PacSun are returning customers then new ones, once image is established by consumer, they tend to continue on the same path.

Employing over 18,000 associates throughout their stores, Express has many benefits for their employees. No matter if you want to work national or internationally express has a position for

This research is written to explore the consumer behaviours associated with fashion purchasing and help the manager understand what drives consumers to buy fashion products so as to determine the campaign strategy. The study proposes to investigate the people perceive what is fashion or unfashion and discover the possible relationship between different factors and the consumers’ willingness toward fashion. These factors include the effects of brand, the influences of mass media and social network, various shopping places. Surprisingly, the different attitude between different genders toward fashion is considered as an essential factor for people to engage in fashion purchasing.

After making purchases on both company websites and reviewing email correspondence sent to me from these companies, I observed all eleven determinates in both companies - adaptation, interactivity, nurturing, commitment, network, assortment, transaction ease, engagement, loyalty, inertia, and trust (2017). Emails I have received from these companies are relevant to my needs and make it easy to purchase the products which is nurturing and demonstrates adaptation. The websites are visually appealing, easy to find, and easy to use. Both companies offer a variety of products and make it easy to compare them. The familiarity with the website will keep customers coming back to the website rather than shopping other websites. Both companies send products in a timely manner and address customer concerns quickly. They also allow customers to write reviews that other customers can easily find to learn about other customer experiences. Target and JC Penney are trustworthy companies and both have loyal customers who feel the competitors do not offer the same overall experience as these companies. JC Penney and Target have both recently made changes with their marketing strategies in an attempt to increase customer satisfaction. The changes in products offered as well as promotions have helped boost overall customer satisfaction with the

Many people know that Nordstrom 's is a fashion bazaar. What multitudinous amounts of people do not grasp is that Nordstrom 's positioned itself as a retailer of high end clothing and extravagant goods. This is how Nordstrom 's distinguished itself from other retailers. Numerous people associate Nordstrom’s with other ubiquitous department stores, such as Macy 's and JC Penney. Interestingly, these stores are not Nordstroms ' predominant competitors. Because Nordstrom 's caters to a more expensive partiality, its main competitors include upscale department stores such as Bloomingdale 's and Saks Fifth Avenue. Within Nordstrom’s marketing strategy, the emporium must strategize ways to discern itself from both the mid-scale department stores as well as the high-end ones. Nordstrom’s is able to accomplish this through its determination of which products to vend, its customer service policies, and the schematics of typical Nordstrom 's store design.

Nordstrom is a sophisticated departmental store that offers a pleasant shopping experience to all who step on its floor. Nordstrom’s target markets comprise women, men, girls, and kids of the upper and higher-middle section of the society. Nordstrom gives a lot to their consumers in both goods and service. When asked, clientele say they expect goods that are fashionable, long lasting, and

The retail area observed for this assignment was situated in Erin Mills Town Centre, level two; between Hudson’s Bay and Dynamite, and between Kernels and Sears. By looking at the retail map above, it can be seen that this area of the mall offers a variety of products and services to consumers. The retail area was primarily dominated by retail chains with the exception of two department stores which were Hudson’s Bay and Sears. The stores themselves were sized reasonably and all of them were one-storey each. However, by looking at the retail map, it can be seen that some stores occupy more area in the mall than others. The retail area that was examined also has two escalators that are close to the department stores. In regards to store type and mix, the retail area was heavily dominated by aspects of fashion

Macy’s has become one of the greatest retail stores in the United States. Since they first opened their doors to customers in 1858, Macy’s stores have always been grand and innovative. They have changed their stores quite remarkably since it’s beginning. Macy’s elegant charm has brought in customers who have help turn this retail store into a huge company. Currently Macys has 850 department stores in 45 states. Most Macy’s stores are quite spacious and have two to three levels in which they market to youth, women, and men. Macy’s selling strategy has grown to have great experience in pulling in customers. From sales to advertising, Macy’s is a big retail competitor. The company focuses on their customers by targeting specific age groups,

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There Is a similar relation among the clothes. Several customers shop there based on the quality and prices as well as the features associated with the products. An advantage of the store is that it has a wide product mix and various offering in different categories and all these can be located at one place. This attracts a wide variety of customers. In line with their positioning of offering quality, trendy products, the brand is consistently updating its product line. The brand does not focus on innovation but rather on always leading trends. In relation to the product life cycle, clothing has a short life span from the first to last stage as tastes change easily. For this reason, it is important to constantly anticipate consumer tastes and preferences prior to launching a product so as to retain and possibly build customers loyalty. It is also necessary to develop a successful marketing strategy to display product offerings.

An investigation to the role of door supervisors its effects on customer satisfaction in Primark

The purpose of this paper was to observe the consumers of a retail store of my choice; I chose to observe Victoria’s Secret and Targets consumers, because I myself am consumers of those stores quite often, then to analyze the behavior of the consumers of Victoria’s Secret and Target. Victoria’s Secret and Target consumers differ because of the difference in type of retail they offer and sell. Victoria’s Secret consumers know what they are going to be shopping for women and certain needs or wants they are looking to satisfy. Target consumers shop for any age and any gender,

For over 40 years, Paul Smith has been in business and today it is a truly global, multi-channel business. He is particularly successful in Japan where more than 200 outlets are opened. The retail network spans Europe, Middle East, Asia and America and includes showrooms in key locations such as London, Paris, Milan and New York. The collection is wholesaled to 71 countries and promoted via the company’s strong online presence.

During the information search stage of their decision-making process, the consumer stated that they constantly looked at online shops and magazines to improve their personal understanding of fashion. It was noted that the consumer’s awareness set consisted of ten different brands. However, the size of her