Experiential Marketing : Importance, Strategic Issues And Its Impact Essay

In this modern society, marketers have a desire to build a customer driven marketing strategy, in a view to creating lasting customer relationships, to do this they can use one of the five marketing management philosophies which consist of production, product, selling, marketing and societal, and finally marketing concept. The suitableness of these philosophies depends on the nature of the business and its target market. This report will discuss each of these philosophies for a particular product, with comparisons.

Maya Angelou once spoke, “I have learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” What Maya Angelou said brings to mind such bountiful memories of how true this is in my life. When I look back at my life, I remember countless stories of my life that this quote is accurate too.

Strategic marketing management is the vital principle of successful marketing in this global environment and market. Strategic marketing is the marketing strategy which combines all the marketing and advertising goals into the comprehensive marketing plan. It is stated that a good marketing strategy should be come from the research on the national and international market and on the product mix. This strategy can be made for maximizing the organization profit and to sustain the business in the competitive business environment. The strategic marketing management is the analytical way of learning that how to different type of strategies related to the customers and solutions of packages to fulfill the needs of customers. It seems very easier to reach the target customer of the company but most of the people related with marketing management field have less ability to create such compatible products which give meaningful results to the targeted customer in near future also.

I agree with Maya Angelou quote because, everyone has feelings of how somebody has treated them. The feeling either stays with you or leaves you. When somebody teats you bad and, they tell you wrong things, that might be with you for the rest of your life. Some people feelings will hurt and, some want hurt but, it depends on how they treat you. Most kids in school have been kicked on, picked on, and other things but, one day that will stay that person heart until they die. Those people that you have treated wrong, they will possible get you back for those things. I do surely agree with Maya Angelou with the good and wonderful quote.

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” - Maya Angelou

Marketing has become more and more important, especially as the purposes of marketing expanded into performing marketing researches. Through marketing researches, it is asserted that marketing starts with a real customer need. Classic marketing, has, nonetheless, focused on making the need that will draw customers, and this stresses the advertising power of marketing (Woodall 2007, p.1284). This is also called the sales concept of marketing (Woodall 2007, p.1285). An example is how advertising lures people into buying a brand, because of the

I feel like that the quote is true because most people will forget what you did, and what you said. Cause like if you buy someone something and 9 times out of ten they will forget and say no to you when you want something. I feel like you should give the same person the same thing in return. Cause like you can make someone feel good and they will turn them back on you and make you feel bad the next day. There are two different kinds of people in this world there are mean people and there are nice people.

“I have learnt to accept my responsibility and to forgive myself first, then apologise to anyone injured by my misreckoning.” Maya Angelou states that self-love, self-respect

There will be periods in your life where someone will say something or do something to make you feel bad. But in those cases sometimes who ever said that to you or did it to you that will stick with you for the rest of your life. Because you take things to heart and it sinks and sinks every time you think about it which makes you work harder at whatever you do. But one quote I won’t ever forget is one that Maya Angelou wrote “I’ve learned that people will forget what you do, what you said but they won’t ever forget how you make them feel”. Another awesome quote that I like is by Ray Lewis “Don’t Be Afraid to Be Great” So although people try to down you and hurt you always remember to be great at whatever you do.

In conclusion, we must appreciate the level of involvement needed by companies to effectively market and sell their products. Competition notwithstanding, marketing must create awareness and a need for a given product in order for it to sell; it is no longer adequate to rely on foot traffic and natural curiosity. Especially with our modern world, it is imperative for the advertising to be focused on a core market, adeptly changing as tastes and customs dictate. Innovative products require imaginative marketing; a better mousetrap may change the world, but people must be told it

I’ve learned that people will forget what you said, people will forget what you did, but people will never forgot how you made them feel, Maya Angelou was right about that.

Maya Angelou, one of my favorite authors, and one of the first women that got me addicted to reading, once proclaimed, “I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

The constantly emerging of product, price, channel and messaging or/and creative differentiators in the business atmosphere inevitably contributes towards one’s product elimination or irrelevant. In those competitive edge scenario, marketers play as the devil advocates in manipulating and provoking consumer’s mind. They’re the one who have all the vital data regarding demographic (size, income, VALs,), purchasing power parity

To be successful in business, "a consumer does not buy a whole of physical components of the product but it is usefulness, function, satisfaction of consumer's needs, solving the problem, etc" (Dubrouski, , p.1). "That is why the product is a whole of tangible and intangible components which means satisfaction of consumer's needs and desires, solving the problem"(Dubrouski, p.1). Companies and managers must learn to utilize marketing research, as well as, strategy skills to fulfill customers' satisfaction. Management has to focus on exclusive marketing challenges presented by the new era of the 21st century. Management has to be able to utilize inventive, dominant, and cost effective marketing techniques that will support the future success of the organization. Companies must meet,"the increasing importance of services as part of a product (offer, offering package) which cannot be neglected" (Dubrouski, p.1). Exploring the purpose of market research, as well as, evaluating the importance of such research, facilitates managers in realizing the importance of marketing to an organization's success and to be globally competitive.

Marketing has a goal of reaching consumers in order have an influence on their purchasing decisions. According to Barone, Miyazaki & Taylor, “the influence on choice depends on the motivation brought on by the company” (2000). If you were to take a look around you, companies have been using different tactics to persuade the way that consumers view and choose products.