Experiential Marketing Paper

A business must be highly competitive in the business markets today. For a business to grow successfully, remain sustainable, and competitive a business needs a good understanding of a marketing plan, and the knowhow to put the concepts to work for the business achieving a successful marketing strategy. Remaining successful when an economic growth has leveled out shows a sustainable business. Competitors that follow the same marketing concepts will need to develop a good marketing plan, and implement the concepts into a marketing strategy to remain a competitive business. A good marketing strategy contains a marketing plan describing the products offered, and taking into account

Family and friends and people who have never even met before all come together to celebrate the players. These players are glorified and the students become excited. Humans are crazy about sports, and it is obvious in the world’s culture and history. Parents celebrate their children, and fans come from far and wide to watch the popular city team play. Jay Evenson, author of the article “Union Football, Spencer Hadley: This is why sports can really matter”, asks the question that humanity has always been searching for the answer to, “What is it about watching people chase, swat or shoot a ball that not only captivates people but makes them develop loyalties that can, at times, cause grownups to behave like infants?” (Evenson). Fans and teams do crazy things for their sports. “There is evidence colleges were enrolling good players and pretending to put them in classes as early as the late 1800s” (Evensen). People were crazy about sports even so long ago. Over time this culture has turned into more than a past-time, but it has been developed into a getaway and a learning place for everyone.

Marketing Program. List the principles that should be observed in a marketing program. Give two specific examples of how these can be applied to a sport program. Describe why this would be advantageous. Respond to at least two of your classmates’ postings.

The NFL beat out their competition of other sports and businesses by starting early in the mid 2000’s. Next, objectives: determines the mission, goals, and outcomes. The stated mission by the NFL Play 60, “To make the next generation of youth the most active and healthy” (http://www.nfl.com/play60). Third, strategies: the strategic constructions of messages, choices in regard to media, and decisions about presentation activities. Messages about physical activity are always important, but when your favorite athlete on your sports team informs you, it’s more important.

When their teams compete, spectators’ feel a part of the action and are emotionally attached to the team. If the team wins, they share in the exuberant celebrations; if they lose, they may feel disappointed but, like the players and coaches, they look forward to the next game or the next season. My father is a prime example; a Buffalo Bills fan, he endured four Super Bowl losses in a row, but still is a fan. Diehard sports fans, like my dad, are committed to the teams, win or lose. They loyally purchase sports apparel that display their team’s name or logo; they proudly wear their favorite player’s jersey; and they gladly slap bumper stickers and other fan items on their vehicles. As Kirchheimer points out from Daniel Wann, Ph.D., a psychology professor from Murray State University in Kentucky, “Sports fandom is really a tribal thing” (Kirchheimer, 2012, p.294). Diehard sports fans feel satisfaction and happiness in their committed connections and support for their favorite teams and

Discuss what is meant by the term “customer orientation”. Illustrate with examples how companies demonstrate their customer orientation by reference to at least two elements of the marketing mix.

Before the advances in technology, an audience was a special word reserved for a select group of people, in person, witnessing an event first hand. Entertainment used to actually take effort, being a member of an audience carried a sense of pride and unity. In the present era, entertainment is one tap of the finger away, and being a member of an audience holds zero intimacy or significance. In this paper, I will examine the current strategies that each party is implementing to gain an edge, what the future holds, and potential advances in the realm of sports consumption.

Another way to bring out the feel of the game is using players’ reactions. Displaying a team’s celebration of a big win is a great tool to use when creating a broadcast that conveys the emotional aspects of the game. Watching a player argue with an umpire while contending a play or seeing a fist pump after a game saving play humanizes the game and increases the connection to the

This document represents The i-Fusions Consultant’s Report on BRITA. The company’s current business situation is analysed and various options for action considered. The report aims to identify a clear marketing strategy for Brita in order to address the current issues facing the company the associated falling sales.

In this paper, I have researched to find out how this grant empire has become and remain so successful. I found out that one of the reasons is because it has been able to maintain the goals and standards that its owner, Mr. Sam Walton has built it upon. Even after his death, Wal-Mart continues to expand and grow in other countries. Wal-Mart is considered one of the top ten global companies today. Mr. Walton’s main goal was to sell products at a low price so that people could live a better life. Another reason is because Wal-Mart uses certain market mix strategies such as the four P”. These strategies, price, promotion, product and place.

Skim – Sold to smaller group of customers who will pay a high price (Who are already more likely to want the product); low-selling effort, high price

The experiential approach may have some challenges. To be effective, it requires careful planning. Experiences can sometimes be confusing and therefore it is difficult in using them. A successful execution of this approach also requires monitoring and evaluation.

“I have learned that people will forget what you said ,people will forget what you did , but people will never forget how you made them feel”. –Maya Angelou

Generally, events-and-experience-based marketing would incorporate marketing events such as incentive or reward program (such as through product launches and exclusive open days); conferences providing product sampling in conjunction with publicity and branding messages; created events (such as road shows and press conferences); contests and competitions (including exhibition presentations and corporate entertainment vehicles); and trade show or charitable activities, such as fundraisers. Typically, benchmarking provides an empirical objective method of tracking the effectiveness of marketing efforts. Kudler will primarily employ the mechanism of

Tablet PC has been advertised as the wave of the future for reading, gaming, and media consumption for quite some time now. However, the idea of Tablet PC has not been as popular or widely accepted in our country because of the sky-scraping price. Our company, Zeus Technologynology is preparing to commence a new, innovative and cost-effective line of tablet computers. Our product will propose a competitively exclusive amalgamation of next generation features with reasonable price bar. We are targeting specific yet mass segments in the consumer market. In addition, we are planning to take advantage of the ever increasing demand for low-priced Tablet PC. A wide range of tablet computers are available from major CE