Tma05, Introduction to a de100 project on the likeness of a logo A fictitious educational experiment was created and conducted by a team on the DE100 module and therefore they had to maintain plan and undertake a project to pinpoint their potential findings; this therefore meant launching a logo for internet TV channel in order to address whether or not evaluative conditioning works in either experimental or control conditions. The logo was used to question if it would attract an audience and if they liked it. Evaluate conditioning is where a person is likely to ‘like or dislike something because it has been associated with something positive or negative’ (Brace N, 2014, P 159). We can be unaware of evaluate conditioning and exactly…show more content…
This validates the position that evaluative conditioning mechanisms can endorse positive attitudes (The Open University).
Evaluative conditioning operative comes from Brace who had suggested that people make associations either positively or negatively when they are transferred. An interesting example is used by Brace who explains that people take a dislike to other people’s names, it is suggested that this is caused by a like or dislike to a particular name and it therefore becomes associated to a certain person. This can then affect an individual’s behaviour and attitude without being aware of it.
Chen et al verified this by sharing similarities with findings to those that were found by the DE100 module team. Chen et al was interested in whether or not the findings would differ when pairing the sporting event with a sporting celebrity compared to a non-sporting celebrity would make a difference in participant’s attitudes. The participants who were in the experimental condition with a celebrity who had viewed the slides had developed a positive attitude than those in the control condition with no celebrity and sports. The method used in both DE100 module team’s and the Chen’s study were straightforward this therefore shows a strength and it now means that any future replications can be conducted with ease. The participants who took part were known to the experimenter may