Explain Defoleur Model Of Communication

Below is a brief explanation of the characteristics that make up each target audience, and the analysis of the ways the messages were designed for each target audience.

The communication model used in this type of advertising can be labeled as either Communication as Action or Communication as Interaction. In the Communication as Action model, the sender sends the message, and

In a nutshell, a brand needs to know its consumers to be able to provide them with premium products and service as well as to communicate theses benefits through the right channels.

Consumers are the centre of many marketers work. While the consumer is part of the marketing environment, it is also very important to recognise and understand the more personal and specific influences effecting consumers and the nature of the decision making process they use.

My understanding of the ad’s audience impacted my analysis/explanation of the ad by helping me pinpoint the techniques used to indirectly persuade the consumer to buy the product. Knowing who the ad was aimed for allowed me to build a stronger connection between the advertising agencies and how they manipulated the consumer. For example, if their audience was first class people, then the techniques used were no eye contact, fancy backgrounds, and the absence of prices. Whereas if the ad’s audience were middle class Americans, then discounts were mentioned, additional adjectives, smiling, and eye contact. Therefore, recognizing the audience made it easier to figure out which techniques that appeal to the consumer were used.

Shannon and Weaver’s model has several key elements that form the basis of their communication theory. Chandler (1994) outlines the original elements of the Transmission Model as an information source, a transmitter, a channel, a receiver, a destination and noise. The information source ‘…produces a message. ' (Chandler, 1994), the transmitter, ‘…encodes the message into signals ' (Chandler, 1994), the channel allows the signals to be ‘…adapted for transmission’ (Chandler, 1994), the receiver then ‘… 'decodes ' (reconstructs) the message from the signal.’ (Chandler, 1994), before the message arrives at its intended destination (Chandler, 1994). Another element is noise, which can be ‘…any interference…’ (Chandler 1994) that disrupts the message the and affects how it is received. Noise can take the form of obvious distractions, such as outside noise, to others that are less apparent, such as a reference being made that irritates the receiver (Turk, 1985, p. 9). Although the model does fundamentally describe human communication, Chandler (1994) details several elements that are missing from the model, such as context, time and the medium. Without these elements, ‘The transmission model fixes and separates the roles of 'sender ' and 'receiver '. ' (Chandler, 1994) giving the sender complete control of the meaning and reducing the receiver to a

In communication, feedback is the response that listeners /audiences provide to the sender of the message or speaker. It is a cue to the speaker to modify or regulate the message. Thus, feedback can take the form of verbal or non-verbal responses. Also, Audience feedback whether positive, negative or neutral, serves as an indication of the level of impact or value the audience attach to the speech in style, content and presentation in general.

Understanding consumer behaviour is essential to succeed in business. As Solomon et al. (2013) stresses, businesses exist to satisfy consumer’s needs. By identifying and understanding the factors that influences their customers, firms have the opportunity to develop a more efficient strategy, marketing message and advertising campaigns that is more in line with the needs and ways of thinking of their target consumers (Perreau, 2015).

Advertisements are contrived to deliver a message to a targeted audience, or to the people who are most likely to show interest in your product or service. A key to target your audience would be by identifying what fulfills their needs, through grouping or categorizing your audience into different groups. Moreover, targeting the audience by choosing specific demographics, such as: age, in which a product is designed for the young or adults only; gender, where a product may appeal to women only, excluding men and vise versa; income and educational level, such as an ad about a private elementary schools’ registration fees. An alternative way is by considering the personal characteristics of the audience,which includes: behavior, personality,

The aim of advertising commercials is to win the interest of different groups in the society. Art Markman who has a PhD and is a professor of Psychology and Marketing at the University of Texas writes in his publication “What Does Advertising Do” that the most powerful effect of advertising is to create a good feeling about a product by surrounding it with other things that consumers like (1). The commercial tries to convince the people that its consumption has been embraced

“Advertising typically is defined as a media-based line of communication used by a business to call the public’s attention to its products or services. Advertising is a major marketing technique” (Advertising, 2018). “An advertising message usually focuses on the key benefits of the product that are important to a prospective buyer in making trial and adoption decisions. The message depends on the general form or appeal used in the ad and the actual words included in the ad” (Kerin & Hartley, 2017).

Feedback would be getting a reaction to something like a product. As stated earlier feedback can be something a manager would provide an employee or other person while active listening, however, it can also be something we elicit from other as we develop ideas. Feedback is very important especially when we deal with thing we want to change and need buy in. We want feedback from those groups we want to effect change so they can feel apart of the process and the transition will be smother once we implement change.

“Marketing communication is an ever changing field. New theories, new techniques, cultural changes and technological advances all combine to create a dynamic environment within which marketers try to ensure that their messages get through to their target audiences” (Blythe, 2006, p.2). Fill (2005) argues that marketing communications is the way in which organisations reach their target audiences or it is an “audience-centred activity” (Fill, 2005, p.9).

5) Feedback refers to the degree to which a task permits workers to obtain evaluation about their work. Workers enjoy hearing when clients are really pleased with the quality of their work and regular information of this type leads to more motivated employees. High feedback: A salesperson delivered a car to his customer after he tests it to confirm if it operates as it should be. Low feedback: An electronics factory worker who assembles a DVD player and then sends it to a quality control inspector who tests it for accurate operation and makes required alteration.

Members of the public from a company’s target group or audience are chosen to express their views about the advertisment before it is published or aired. Media can include television, cinema and radio. This is the communications aspect of