Explain How Tobacco Advertising Can Be Used To Kick The Habit For Life

Tobacco ads have stood out to me from a young age, I was used to seeing cigarette ads in every magazine and street corner. When I was 11 I joined a tobacco advocacy group, I wanted to inform young people my age about the dangers of tobacco but mostly I joined because they paid me. I found these two ads and I remembered sitting in an empty classroom analyzing tobacco ads and discussing how they appeal to us. I found two ads, both from the most recent issue of a popular celebrity gossip magazine. The first major difference one notices is that of the ads is catered to a completely different audience. Blu E-cigarettes cater to the new age of tobacco consumers. While Newport menthol cigarettes are tried and tested, a classic. The major differences in this ad make it difficult to pick which one is most effective at getting more buyers of their product. Newport’s ad is

Tobacco companies advertise in magazines, promote their products in convenience stores and market their brands through websites and social networks. Many of these tobacco industries get publicity and attract more young customers when using the newly in media to promote their products. Many of these tobacco companies don’t understand that tobacco advertising is a huge public health issue that increases smoking. Tobacco company advertising and promoting is the start of the use of tobacco among teenagers. Now, these media and magazine advertisements about cigars have caused teenagers to be exposed to cigarette advertising. Not only that but also these teenagers find ads appealing and also increase their desire to smoke. Cigarette companies spent about $8.37 billion on advertising and promotional expenses in the United States in 2011.

Over the last few decades, tobacco and nicotine prevention efforts have risen to an all time high. Prevention efforts focus on education to the public of the negative effects on one’s health when using tobacco and nicotine products, as well as with pleas to healthcare policymakers to increase restrictions on product manufacturing and sales. One policy effort growing in popularity in the United States is called Tobacco 21, which proposes to raise the legal age of purchase for consumers of tobacco and nicotine products to 21 years of age (Farber, Pakhale, & Neptune, 2016). Farber, Pakhale, and Neptune (2016) state that 90% of tobacco and nicotine users begin smoking before the age of 18, with 99% of users starting before the age of 26. Lower smoking cessation rates are associated with earlier ages of initiation and the tobacco industry is known to target youth in advertisement of these products lending to the early age of initiation. The tobacco industry themselves admit that increasing the age allowed for purchase to exclude youth would substantially effect their sales. Tobacco 21 laws also deter adolescents from gaining tobacco or nicotine products from friends 18 to 21 years of age, which is the most likely age group to supply younger teens. With this knowledge, placing tighter restrictions on consumers younger than 21 years of age, using the Tobacco 21 policy, may deter tobacco and nicotine initiation in hopes to prevent individual use at all in the future (Farber

Because of the alluring advertising to high school teens from TV and friends, over “23 percent of high school students have used a form of tobacco in the past month, selecting from flavored cigars, electronic cigarettes, and other products” (“Teen Smoking”). Because Vaping Companies, such as JUUL and PHIX, are advertised to teens saying the device is smart and satisfying, high school students underestimate the long term effects of e-cigarettes and tobacco. The number of students who use an e-cigarette every month has exponentially increased because the companies do not address the health effects, but rather, the companies only goal is to increase revenue for themselves. In 2015, vaping companies, gas stations, and grocery stores made an estimated total of “3.3 billion dollars” on vaping devices (“U.S. Vapor Market”). This number, which has continued to increase, is largely formed by teen E-Cigarette users. Although this income number would increase if these machines were legalized for minors, companies would most likely use this money for more advertising, attracting even more high school

According to ScienceDaily, Anti-Smoking campaigns aimed towards kids are most effective when convincing youth that their friends are listening to the ads (1) . While outdated and ineffective ads focus on telling individuals to avoid tobacco or die horribly, Hye-Jin Paek, assistant professor at UGA College of Journalism and Mass Communication, says new advertisements across the world focus on changing the social norms surrounded by smoking. Instead of an ad saying “every cigarette you smoke takes nine minutes off your life,” these billboards could read “over 66% of Kentucky's high school students are smoke free.” This is a great example of a shifting focus from health risks associated with tobacco to how a young adult's peers feel about tobacco. A social standard is set for high school students when ads clearly state that the vast majority of teens aren't smoking.

Teens technically shouldn't see the marketing done by alcohol, and tobacco but due to the extent the reach advertising it can't be helped so they have taken it up to themselves to take advantage of their exposure to marketing.

Cigarette advertising has changed throughout history from how it has been advertised, what is being advertised, and who the intended audience is. In the 60’s seeing a cigarette advertisement in the Sunday paper would just be like any other advertisement, but recent generations would be appalled to see such a gruesome product being publicized. The annual deaths from smoking cigarettes are increasing each year and doctors and scientist are teaming together to try and help prevent more. Realizing that advertising may be playing a role the controversy over cigarette advertising has lead to the censoring of harmful products in other public advertising which still has a lasting effect today.

At the same time, there are also a lot of advertisements that promote smoking. Kids, and teenagers smoke for few reasons. They either have family members that smoke, they think it’s cool, they’re trying to be defiant, they see advertisements of people doing it, or their being pressured into it. (Top 5 reasons) Most people do not know of the dangers that come with smoking other than cancer or what they’ve heard from others. (Top 5 reasons) These graphics can help them decide not to or to stop them from smoking once they realize how dangerous it really is. A good way to prevent someone that’s never smoked before is to make sure they know the dangers of tobacco. If you tell them that they could possibly get throat cancer or have a hole in their throat I’m sure they can be persuaded against it. To help someone quit smoking the first step is patience. You cannot force someone to quit smoking. “If someone decides to quit because you want them to it will not last, it has to be their decision

Tobacco use is a global epidemic among young people. As with adults, it poses a serious health threat to youth and young adults in the United States and has significant implications for this nation’s public and economic health in the future (Perry et al. 1994; Kessler 1995). According to Healthy people 2020, tobacco use is the largest preventable cause of death and disease in the United States.

The authors point out how anti-smoking advertisements do not send a clear message to the students to understand how smoking can impact their health. It seems that the advertisements trick people by sending the wrong message, such as demonstrating that smoking is not as bad as it seems that the more the students see those advertisements, the more propense for the students to smoke. The source is relevant to my hypothesis because it demonstrates that teenagers are unaware of the health consequences that they can get. The author’s goal is for teenagers to understand anti-smoking messages are not explicit and are not demonstrating a clear understanding of the risks that smoking cause. The authors conclude that new advertisements need to be more carefully evaluated for teenagers to recognize that their intentions reflect undesirable outcome in the antismoking advertainments for teenagers to understand smoking and the inevitable result that can be provoked due to smoking.

Jancey and Jones (2002) found that the tobacco industry claims that tobacco advertising and promotion are not aimed at those under age. It’s accepted that cigarette advertising and promotion play a part in a child’s decision to smoke.

Advertising for tobacco is another source that cause teenagers smoke and adults smoke. Recently, tobacco companies have found new ways to promote their products to youth. They support their sporting events, concerts and movie. Many people favor idols or stars smoke in the movies and they seems very cool. And Teenagers are curious about imitation. Smoke containing nicotine acts as a stimulant to the brain. Nicotine in the bloodstream acts to make the smoker feel calm. In fact, nicotine is a lethal poison, affecting the heart, blood vessels, and hormones. Tobacco smoke contains over 4,000 chemical compounds. More than 60 of these are known or suspected to cause cancer. What is more, secondhand smoke can be harmful in many ways and it ruins thousands of non-smoking people, children's health. The US Surgeon General and the US Food and Drug Administration are among those who have examined the evidence and concluded that tobacco advertising does increase overall consumption. If we ban adverts on tobacco products, they will gradually lose their appeal, because they won't symbolize anything "cool", "smart" or "amazing". Tobacco products will become ordinary consumption goods and thus the number of young people who take up smoking in order to "be somebody" will decrease.

This is one of the biggest problems today that are killing people in the United States and around the world. Big tobacco companies are making billions of dollars off of people dying and getting people hooked on cigarettes or any tobacco product. Many states are now challenging these companies by raising the tobacco age so young adults and teens will not become hooked or be dependent on tobacco. For tobacco companies young adults and teens are their main target audience that they depend on them so that cash keeps pouring in. Tobacco companies kill their best customers. Specifically, I am addressing the question: "In the U.S., to what extent do age-related restrictions on the marketing and sale of tobacco products affect the major tobacco industries and their customers?”

To make matters worse, the tobacco companies are making millions from teen smokers. Tobacco companies use advertising to manipulate both teens and adults. They present images that are hard to shake, even when you know the truth. Have you ever seen a cigarette ad where people are wrinkled, middle-aged or coughing and in the hospital dying of lung cancer? Of course not! In most ads, smokers are shown the way that teens would like to be: attractive and hip, sophisticated and elegant, or rebellious.

Smoking tobacco has been a part of American culture since its very conception. Throughout our history, tobacco has been advertised as a simple pleasure for those who seek it out. Whether you are sitting on the porch with a couple of friends or in a dimly lit jazz club, tobacco ads give off a false sense of comfort, power, and success. Until around the mid-1900’s, smoking cigarettes was not considered unhealthy. It was only later that the public realize the detrimental health consequences that came with smoking tobacco. To spread this information, specific advertisements were aired to help inform the public of the dangers of smoking. While these ads have changed over time, the same message and warning still remains evident.