Explain The Corporate Social Responsibility Of Starbucks

1998 Words8 Pages
To begin with, it is important to understand the meaning of a corporate social responsibility, which “…is defined as the voluntary activities undertaken by a company to operate in an economic, social and environmentally sustainable manner.”.

The global development and globalization have increased the demand for social behavior towards large companies to make them more responsible and more committed to their environment, which has caused companies to become "Corporate Citizens" whose basic social responsibilities , ethical, labor and environmental beyond profit maximization and its position on the markets; to act in a transparently manner, helps companies to remain successful, particularly when they promote values and respect for the environment.

World class companies have already recognized the benefits generated to establish itself as a “Responsible Business” with society
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The socially responsible approach of Starbucks, includes responsible purchasing practices, support for farmers, economic, social and environmental standards for suppliers, collaboration with industry and community development programs. Starbucks says they know the extent of integrated ecosystem covering, and therefore takes the opportunity to use their power to make positive changes throughout the sector.

Starbucks has adopted a truly integrated approach to the verification of its supply chain coffee and this, together with farmers; their main goal is to make sure that 100% of their coffee is purchased ethically 2015. Another important component of their approach is a model of green coffee prices pointing to pay the prices that demands superior quality and foster price stability and mutually beneficial relationships with

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