Explain The Five Canons Of Rhetoric

The next topic the author offered for an argument is, setting your goals of what you want to gain from your audience. The first and most simple step is to change the audiences mood. If you are able to change their mood, you make them more vulnerable to your argument and more willing to listen to you. The second step winning an argument is, changing the audiences mind and opinion. An example of this from the text is, convincing the light bulb that a replacement is the best way to get some light in the room. You want to promote yourself to them instead of coming off with the impression of a rival. The last and most difficult step to winning an argument is, getting to audience to take action. In order to get the audience to do this, you must be on a more emotional and personal level. As quoted from the text, you not only need to use desire to motivate but you need to convince them that taking this action is not a big deal; something they shouldn’t sweat about. Overall, chapter was very descriptive and informing in distinguishing the difference between an argument and a fight, and how to go about winning these

Before the argument begins, the persuader needs to know what his audience is thinking, their values, and their views.

There are many ways to convey a message to readers. Often times authors, speech writers, etc., refer to Aristotle’s three main concepts of rhetoric, Ethos, Pathos, and Logos. Ethos is considered to be the, “credibility,” of the author. Pathos is the idea of, “emotional appeal,” to the audience. Finally, Logos is the translated as the, “logic,” involved when making a point. All forms of rhetoric have at least one of these concepts, while good arguments incorporate a well balanced mixture of the three.

Rhetorical devices are structures used in literature, to convey ideas to an audience. Such devices can be used to appeal to a group logically, emotionally, and ethically. Yet, how people incorporate rhetoric into a form of literature can differ. George W. Bush and Patrick Henry, have both given speeches using rhetorical devices. Henry’s and Bush’s speeches were different in style because of the differences in how Bush and Henry argued, how they used allusions, and how pathos was applied into the speeches.

An argument is a claim supported by reasons and pieces of evidence. Arguments have five primary attributes. Firstly, argumentation is a social process which involves two or more parties responding to one another’s proposal or claim. For the case of a written argument, the writer responds to the content of the essay through a critique process. The responses should not only involve restating the same claims and reasons but rather providing supportive pieces of evidence to the positions taken accordingly. Secondly, the aim of an argument is to make the audience adhere to the written critique. The objective is to influence the audience with the aim of gaining support to

However, with the New-Rhetoric that was not always the case. George Pullman stated that the new rhetoric has shifted toward “the study of language beyond persuasion” (Thomas 17). Thus, the shift has manifested anew domain of treating rhetoric and its different parts a well. Moreover, when looking at “invention” parts and treatments in the new rhetoric, then it also holds some of the old classical treatment to it but with a different focus. The process or approach that the new rhetoric has for invention is built on three approaches which are; the classical treatment of invention, the Burk “pentad” method and the “tagmemic heuristic” method (Young, Becker and Pike). So, in the first approach, the classical approach to invention, the argument goes through the five elements which are: invention, arrangement, style, memory and delivery. Thus, the writer will begin by understanding and accumulating knowledge for his argument through understanding the topic or issue that he or she is

13. Which of the following is the best strategy for linking evidence to your ideas in an argument? (Points : 5)

Many important events in our nation's history were influenced by persuasive arguments. Many sides have gained support due to the writings or speeches gave by an effective speaker. These arguments take a lot to be effective. There are three key components, and if an argument lacks any one of them, it is not effective. Organization, diction, and bias words are all important aspects to any effective argument. Using these three elements, Thomas Paine was able to make a triumphant case, whereas James Chalmers' writing did not and was therefore ineffective.

Speaker, Occasion, Audience, Purpose, and Subject are 5 different interactions that is shown throughout literature. SOAPS is the acronym for these 5 interactions. Rhetoric is when you or someone were to be persuading a person with writing or speaking to them. Rhetoric is broken down into 3 different types of appeals which are ethos, logos, and pathos. Ethos means appeals to ethics-convincing someone with previous experience (Ex. Doctor), logos means appeals logic, and pathos is appeals to emotions. Both the rhetoric appeals and the 5 different interactions can be mixed into a form of writing. These 5 different interactions and the 3 different types of appeals can be found in variety of texts like the texts that had interactions with the moon landing in the late 1970s. Those of which are the printing press writing about the moon landing, a speech that was prepared by President Nixon if needed to be stated, a person stating his opinion of the rocket ship taking flight, and a drawing created to be a political cartoon.

Rhetoric gives you an avenue to tell a story from your perspective in a way that connects with the intended audience without having to be one hundred percent substantiated. This writing style is evident in almost everything we read from billboards to Internet ads and even political speeches.

One of the key factors in crafting a persuasive piece of rhetoric is tailoring your message to the specific audience. This information will help you decide what sorts of facts to incorporate into your rhetoric as well as help you determine which means of persuasion would be the most effective to employ. Your evidence. When planning your speech or writing, collect any and every type of evidence you can find. Evidence could be facts, statistics, laws, and individual testimonies. It’s always good to have a nice blend, but remember different audiences are persuaded by different types of evidence. Some people need cold, hard facts and statistics in order to be persuaded. Others find the testimony of peers or a reputable authority to be more convincing. Part of getting to know your audience is figuring out what kinds of evidence they will find most credible and compelling

Gerard A. Hauser covers a plethora of details on how to create a well-made persuasive argument in his book, an Introduction to Rhetorical Theory; however, he covered three specific essentials that are necessary for persuasion: the components logos, pathos and ethos; purposive discourse and rhetorical competence; identification. I will argue for each constituent, respectively, to prove that persuasion cannot thrive without the aforementioned essentials.

Five elements of Rhetoric situation: 1. Text-written argument that has characteristics that you can analyze. 2. Reader-Pays attention to the to the text that might change their personal perceptions. 3.

If the persuaded possesses high elaboration due to high topic relevance, a strong argument will manipulate that variable. If the persuaded has a high need for cognition, this can be exploited to form a strong argument, and so on.

There were more Roman scholars than there were Greek scholars because they were more able to find education that could introduce Rhetoric to them. Cicero’s intention when creating his five canons was to make discourse easier among people. Cicero strongly believed that the tongue and the brain should come together and work as one when it comes to methods of teaching and presenting. (Mendelson, 1997) Cicero wanted his five canons of rhetoric to be fluid and spontaneous while looking at each one carefully. The canons were able to provide genre in rhetoric in a sense that added a certain organization and method to rhetoric today. The five canons or Rhetoric are known as: Inventio (invention), Dispositio (arrangement), Elocutio (style), Memoria (memory), and Pronuntiatio (delivery). By dividing oral rhetoric into different sections, different rhetors are able to study each canon individually and connect each of them to one another as well as find the importance of each one as it stands