Explain The Five Exchange Gap In The Marketing Process Of Ariel

Sales concept – Where product or service is produced and personal selling and other high – pressure selling techniques are used to convince customers to buy. For example A firm that manufacture doors sells their products to residential householders.

8. Why might Avion want to reduce the lead times on its purchased materials and components?

‘Marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.’ - Kotler

Currently, the shipping and receiving departments have materials coming in and going out at the same time. With the rail handling shipping and receiving, this is creating a bottleneck of materials. By creating certain shipping and receiving times that do not conflict, this will allow for a smooth process that will help the supply chain. (Russell, R., et al., pg. 423) Not only does the actual manufacturing process need to run smoothly, but the shipping and receiving of materials needs to run the same.

in many different product Today, countless producers all over the world rely on the properties

As a result of this and the age of the production equipment turn around for orders can be three to four weeks. If the process takes too long a competitor can take away business. Especially if the competitor has a factory that is more up to date with their technology and processes.

Marketing is an integrated communications-based process through which individuals and communities are informed or persuaded that existing and newly-identified needs and wants may be satisfied by the products and services of others....

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Sales activities. When you are defining your sales strategy, it is important that you break it down into activities. Will you be making sales calls? How many? Will these be meetings? Phone calls? Web meetings? Webinars? Seminars? What specific activities will you take to make sales?

Production Concept: The production concept is the process of making and distributing the products to the business outlets. Some businesses only focus on its production process rather than the distribution process. The whole production concept consists of quality control of the product, testing and measurement of the product.

Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others.(Kotler, Armstrong, Saunders, Wong page 5)

Production Orientation focuses on the efficiency and quality of production, with little emphasis on marketing. Avon’s core competency is providing low cost beauty care products to individual customers via direct sales. Their edge over other beauty care companies is the variety and quality of their products. Avon’s cost savings come from decreased infrastructure as they do not maintain many actual stores and the savings derived from not having to purchase shelf space for their products. Although according to the text Avon is attempting to cut down the number of products they provide an overall stream lining into a few main products to achieve production efficiency

Production concept assumes that customers will want to buy products or services that are easily available and affordable. Hence, management would focus more on production efficiency and distribution of the product. This concept is useful when the demand of a product is higher than its supply. Coca-cola is one of the successful examples of companies that adopt production concept. The company makes Coca-cola can be purchased almost everywhere in a country, either urban area or rural area.

Businesses can develop new products based on either a marketing orientated approach or a product orientated approach. According to Jaworski and Kohli (1993), marketing orientation is ‘the organization-wide generation of market intelligence pertaining to current and

Marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering and freely exchanging products and services of value with others.