Explain The Marketing Environment Of Nike

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The marketing environment impacts and surrounds upon theorganizations.The collection of non-marketingwill influencing that have an impacts on a marketing manager's aim with customers. The overall for the market environment for a business or organisation is made up of the macroenvironment and microenvironment. Macroenvironment is consists of broader societal influence while the microenvironment is includes company related influences. 2.1.1 Microenvironment In market environment include microenvironment and macroenvironment. Most important factors of microenvironment of business are competitors, suppliers, public, marketing intermediaries, customers and the company. The competitive environment refers the number of competitors, an organisation…show more content…
As people are teenagers, consumer will more likely to purchase Nike shoes. It is because young consumer likes the Nike prestige that given they feel proud and believe much in advertising promotion and use internet as the primary sources of information. The sport consumers will preferences is changing into more fashion-oriented. Then, in 90-s the woman’s consumers was dominated the athletic shoes market because of changing their lifestyle. Besides that, the buying tendencies are based on how people are located geographically. Based on the consumer’s location, Nike’s company may divide their market into countries, regions, states or…show more content…
The Nike shoes concern about Green environment like reuse a shoes represented the overall policy. Nike launch its initial sustainability policy in the early, such as reduction of carbon emissions and elimination of waste like cost of human resource. Their group maintains responsibility for Reuse-a-Shoe, and continues to work with other business. In order to sustain the business, we must follow the goals. The socio and political environment is the consumer want to changing their lifestyle. Since 70s, Nike has bring a trend that make those consumer are more branded-minded and the these issued are making them changing more oriented and fashion. They are a fair amount of rules and legislation in Malaysia for every industry to follow for supports statement that the Malaysian government has set up an organization called “SIRIM” to test product safety for
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