Explain Two Methods Of Creating A Business Public Image

Advertising:- a paid, mediated form of communication from an identifiable source, designed to persuade the receiver to take some action, now or in the future

Public Relations is the art and social science of studying trends, forecasting their impacts, analysis organisation leaders and applying planned sequencers of action which will assist both the organisation’s and the public attentiveness (Danny Moss, Dejan Vercic, Gary Warnaby, 2002).

Public relations (PR) is essentially the practice of managing the flow of information that goes on between the people and a particular organization. Public relations in some situations provides organization or individual trying to gain exposure to people involving topics of public interests, issues and news items that do not require direct payment. The main purpose and aim of public relations done by a company or an organization mostly is to persuade the public, investors, partners, and other stakeholders to maintain a proper image and goodwill about it.. Some of the frequent and common activities that come under Public Relations are speaking at conferences, industry awards functions, press confrences, and employee communication.

Public relations is the method of communicating in order to produce a positive relationship between the public and a company. It focuses on bringing a company and the public together in order to display a common image or understanding. The PR Practitioner is an individual who is hired to fulfil the role and is responsible for developing and maintaining the relationship between a company and the people.

Advertisements are used by companies or anyone in general, to promote a product, an idea or a combination of them both. An advertisement can be a commercial, a billboard, a page in a magazine, etc., all of those include a picture and words that convey a message which will lead to a

Public relations uses publicity and a variety of other tools-including special publications, participation in community activities, fund-raising, sponsorship of special events, and various public affairs activities-to enhance an organization's image.

Public relations (PR) is the way organizations, companies and individuals communicate with the public and media. A PR specialist communicates with the target audience directly or indirectly through media with an aim to create and maintain a positive image and create a strong relationship with the audience. Examples include press releases, newsletters, public appearances, etc. as well as utilization of the world wide web.

Advertising is how a company encourages people to buy their products, services or ideas. An advertisement is anything that draws good attention towards these things. It is usually made by sponsors and are broadcasted using variety of media.

Advertising, generally speaking, is the promotion of goods, services, companies and ideas, usually performed by an identified sponsor. Marketers see advertising as part of an overall promotional strategy. Advertising involves the process where in a message is designed so as to promote a product, a thought, an idea or even a service. The concept of advertising has assumed a dynamic form with the use of the various mediums of communication.

Public relations is a term used to describe the act of building relationships between organizations and the public. These relationships are mainly for the benefit of the organization. Public relations practitioners often find ways to help the organizations that hired them in making said organizations appeal to the public in a way that makes the public trust them. The public relations sector of any business has become a vital part in both the general wellbeing and reputation of the organization. Mutually beneficial relationships are built between corporations (or organizations) and those public relations practitioners in order to increase profits and awareness of the organization. Public relations practitioners also have the responsibility of analyzing and interpreting any issues – such as public opinion and trends of the society – that might have both a negative and/or a positive effect on the organization in order to find ways to encompass those situations and make the best out of them.

Public Relations basically is a type of communication strategy that is carried out by an agency for its client forming a goodwill in front of the public as well as its competitors.

Advertising is a form of communication used to encourage or persuade an audience to continue or take some new action. Most commonly, the desired result is to drive consumer behaviour with respect to a commercial offering, although political & ideological advertising is also common. The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspapers; magazines; television commercials, radio advertising, outdoor advertising or direct mail or new media such as blogs, website or text messages.

All it takes for a business to expand is an idea of how it can become successful. How do entrepreneur success and how they become successful with producing themselves, products, or organizations? Public Relations play a major part in the success for business. Public relation strategies have helped entrepreneurs and organizations producing products for customer’s interest for wealth. There are also theories that entrepreneurs and organizations use that help them to reach their goals with their products and with promoting their product.

Publicity is the distribution of information with the goal of increasing awareness among the public on a specific concept or entity. This entity may range from a person to an organization; it can be an object or an idea; it could be anything thinkable. As long as there is a concept or entity, it can be publicized. The main point of publicity is to have the public gain awareness on something. In the business world, publicity is usually used to create awareness and understanding of a corporation, therefore increasing popularity and overall image.

The theory explains that the value of public relations in organization and society lies in socially responsible managerial decisions and quality organization to public relations. Organisations must behave in ways that solve the problems and satisfy the goals of the stakeholders as well as the management in order to be effective. Good relationship with organisation’s strategic publics is helpful in developing and achieving goals desired by both the organization and its publics, reducing costs of negative publicity, and increasing revenue by providing products and services needed by stakeholders. Practitioners identify publics who are affected by or affect organizational decisions and communicate symmetrically with them to build high quality long term relations.