Explain Two Models of Behaviour Change That Have Been Used in Recent National Health Education Campaigns.

In this report it will investigate at least three recent health education campaigns and use them to explain two models of behaviour change. The three recent health education campaigns will be ‘Smoke Free’, ‘Change4Life’ and ‘FRANK’. The two models of behaviour change will be the theory of reasoned action and the stages of change model.

In this unit I am going to explain three different approaches to promoting Health Education the three approaches I am going to explain are Mass Media, Community development and Two way Communication.

The Health Belief Model is commonly used for health promotion and health education. Its’ underlying concept is that health behavior is explained by perception of the disease and the strategies available to lower its occurrence. There are four perceptions of the HBM, which are perceived seriousness, perceived benefit, perceived susceptibility and perceived barriers. In addition to that, more constructs are added to health belief model that includes motivating factor, cues to action and self-efficacy. Each of these constructs in combination or individually, could be used to determine health behavior. The HBM also provides guidelines for the program development allowing planners to address reasons for non-compliance with recommended health action. The health belief model is a process used to promote healthy behavior among individuals who may be at risk of developing adverse health outcomes. A person must gauge their perceptions of severity and susceptibility of developing a disease. Then it is essential to feel vulnerable by these perceptions. Environmental factors can play a role as well as cues to action such as media, and close friends. In order to determine that taking action will be meaningful, the benefits to change must be weighed, against the barriers to change behavior (Green & Murphy, 2014).

In this part of my assignment I will describe 2 different theories of behaviour change in relation to health.

M1-Assess how the social context may influence the ability of health campaigns to change behaviour in relations to health

Bill is a man that has dementia and lives with his niece Jane. He oftens asked the same questions regularly this annoys Jane because she thinks he is doing this on badness, so she shouts into his face this scares and she also pushes him onto his bed, this causes bruising to Bill. This abuse is both physical and psychological abuse. Physical abuse is abuse that hurts the person the body and psychological abuse is harming the person’s mental state. With some forms of abuse in the UK physical and psychological abuse are both at 0.4%. 37% of abusers are family members, the category that Jane is fitted in. While in the Republic of Ireland 1.2% psychological and 0.5% physical of people 65+ were abused.

In the UK about 46% of men in England and 32% of women are overweight, and an additional 17% of men and 21% of women are classified as obese. Overweight people and obesity is rapidly increasing so it is estimated that by 2015 over 50% of the population will be obese. These campaigns have a big emphasis on education and in particular in settings such as primary and secondary schools. Children are being taught about healthy lifestyles, one of the big changes was inputting healthy foods into school canteens. Adults are also being educated by replicating the idea in schools workplaces also have fatty foods replaced with healthier foods and reducing the number of smoking areas to discourage smoking breaks at work when it all gets too stressful.

Through the Social Learning Theory, one can absorb new behaviors from others or one can form attitudes toward something that can in turn influence behavior. The attitudes we acquire may sometimes be implicit or explicit and depending on the strength of these attitudes and environmental factors, behaviors may come about. If implicit attitudes are strong and an opposing explicit is weak, the behavior will portray the implicit attitude unconsciously.

Having a health fair would help push the message out. In another study, the effects of messages describing consequences of childhood obesity was collected from two nationally representative internet based surveys (Gollust, Niederdeppe, & Barry,

The Health Belief Model (HBM) of health behaviour change was originally developed in the 1950s in order to understand and explain why vaccination and screening programs being implemented at the time were not meeting with success (Edberg 2007). It was later extended to account for preventive health actions and illness behaviours (Roden 2004). Succinctly, it suggests that behaviour change is influenced by an individuals’ assessment of the benefits and achievability of the change versus the cost of it (Naidoo and Wills 2000).

The change models are change agents that could explain the ways of implementing a change process. These models explain the reason for the change, what to expect during the process and the way a change occurs. Thus, these models help one understand the various aspects of the change process (Agriculture & Life Sciences: Texas A & M University, n.d.). The transtheoretical model of health behavior change could explain my evidence-based practice (EBP) project implementation plan.

It is proposed that one's behaviour is an involuntary act that is directly linked to the

When considering health psychology it is important to recognise the various models it is made up of. The basis of this essay will be to take a look at the health belief model and the theory of planned behaviour, considering their historical origins, the positives and negatives of applying these approaches and examples of when they have been used. After some analysis it may offer some insight into possible improvements that could be implemented from further research. Also included will be an overview of how the models compare to each other and critical evaluation of research from this field.

Do attitudes predict behaviour? It is not easy to find the correct answer to this question. The relationship between attitudes and behaviour is one of the most controversial topics in social psychology. This essay explores whether attitudes can predict behaviours using two of theories of behaviour change: Cognitive Dissonance theory (Festinger, 1957) and Self-Perception Theory (Bem, 1965, 1967).

Health promotion aims a wide range of targets at different levels in the community. The huge benefits resulted from health promotion and disease prevention efforts make many realize that this domain of health care is worth to be invested in. The focus is shifted evermore from the medical to the preventative approach, from treating the disease to avoiding the onset of it.