Explain the points of view of different stakeholders seeking to influence the aims and objectives of two contrasting organisations

861 Words Sep 25th, 2013 4 Pages
(M1) Explain the points of view of different stakeholders seeking to influence the aims and objectives of two contrasting organisations
Points of view of Mark and Spencer stakeholders:
Customers
They would usually want Mark and Spencer to produce high-quality, value-for-money products. Customers often identify with the brands they buy. They like to see improvements that give them better value for money. Customers would want aims and objectives that are focused on satisfying their needs as customers. Mark and Spencer do have a number of objectives associated with customer satisfaction, which customers seek to influence.

Employee
They would want to earn high wages and keep their jobs. Employee is more of an internal stakeholder.
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Mark and Spencer have their suppliers which they provide the raw materials needed by the business to use from. The suppliers would want Mark and Spencer to do well, so they can supply some more.
Local and national communities
The actions of business can have a dramatic effect on communities. It’s unlikely to have much influence upon the business decisions, unless people with the same views get together. Which, this help the people hear out more to the community. They will usually want Mark and Spencer to do well since they will rely on jobs or money from the business.

Points of view of British Red Cross stakeholders:

Customers
Customers are provided with products and services that perform as we have led them to expect, and the associated service is of an acceptable standard and as they have been led to expect. Customers would want to know how the British Red Cross operate, and where their donations distribute their services to.
Employee
Employees and volunteers are the people that would want to assist the Red Cross by providing a service to help victims. They would both be concerned for the success of the business as the employees would want to be getting paid well and the volunteers would want to get an experience of helping people out. The difference between the employees and volunteers is that the employees would be getting paid for working for the Red Cross on the other hand; the volunteers would also be working for the Red Cross
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