Explaining The Three Paradoxes Of Generation Y

Gen Y consists of approximately 80 million people in the U.S. They are the fastest growing demographic in the workplace and marketplace. Globally, they are the emerging adult population that is consistently exercising more influence due to their numbers, expected longevity and hyper connectivity. Psychographically, Gen Y is known for being dependent on technology. Often disregarding what is involved mechanically, but sharply aware of efficiency and convenience, the two generations are results oriented and seekers of instant gratification (Dorsey, J. 2013, January 14) Gen Y airs on the side of environmentally conservative – which we will magnify when marketing our “no cup system” and coffee ground catch

The generation Y group was born between 1982 and 2000 (Huggins, 2008). This generation grew up with the internet, and relies heavily on instant communications through use of cell phones, text messages and social networking sites (Huggins, 2008). Their communication style is instant using technology all the time, and much less formal than previous generations.

Older colleagues to this generation is the Y generation as lazy individuals who are more difficult to manage. This generation also has a reputation for leaving their organization of employment abruptly to seek new opportunities. Generation Y has been exposed to the world in a different way than previous generations, they are more racially and ethnically diverse and they are much more segmented as they have seen the rapid development of cable, the internet, etc.

Who is Generation Y? According to business dictionary, Generation Y is the generation of people born during the 1980s and 1990s. Growing in an era where technology changes constantly has made Generation Y more technologically savvy and prone to using media in everyday life. It has also made some people not realize what it was like in the past because Generation Y has seen the technology grow so much in their lifetime. Generation Y has had access to growing and changing technology, such as the internet and video games. Harrison states that Generation Y have been immersed in and surrounded by technology, from television and playing Snake on a Nokia 3210 to World of Warcraft and iPhones there is no escape form electrical devices in the modern world. With all this new technology and video games at the tip of their fingers: How have video games affected Generation Y on a social and media point?

Generation Y, also referred to as the Milennials, get so much criticism. Elders are quick to throw young adults under the bus; they say that Milennials are lazy, and about how easy it is growing up in this generation because of advances in technology. Anyone now and days can have information at the tip of their finger all they have to do is open the internet up on their phone, go to google, and type in what you want to know; all it takes is a click of a button. What elder people tend to leave out is how well we work together and how fast the task gets done. Another thing that’s left out is how many more millennials have full time jobs while they’re a full time college student, and how much more we volunteer. In A Generation of Slackers? Not

They deplore the fact that a post-secondary education is no longer an automatic ticket to the perks of a middle class lifestyle. They also demonstrate distaste for institutions and labels, and feel that freedom of expression and liberation of self is fundamental for positive change. On that token, one of the most controversial topics of comparison between the Baby Boomers and the Millennials is that of work ethic. Boomers are often thought of as being hard-working and industrious. They often tie much of their self-worth directly to their professional achievements. They are often competitive which drives them to take on a host of professional responsibilities. This keeps them motivated and self-assured. Millennials have a tendency to want to start at the top, side-stepping the entry level positions and the upper rings of corporate ladder that Boomers dedicated decades of their time to

Generation Y are less brand loyal and the speed of the Internet has helped with the flexibility to change in its fashion, style consciousness and where and how it is communicated with. Lastly, Generation Y whichranges from 1995-2012. According to Generational Kinetics there are currently over 23 million Gen Z in the United States. Gen Z members are still largely kids and adolescents but have earlyindications of being increasingly self-aware, self-reliant, innovative and goal-oriented.One key difference from Millennials and Gen Z is that they don’t remember a time before social media. As a result, they tend to live much more of their entire lives from interacting with friends and family to making major purchases online and via their smartphones. Therefore, Gen Z kids will grow up with a highly sophisticated media and computer environment and will be more Internet savvy and expert than their Gen Y

Did you know that there is 80 million apart of Generation Y? That’s a lot, it is said that Generation Y is the “laziest generation ever”. Known as entitled, disrespectful and even “wimps” by many; some people have different opinions. Some people from this generation can be hard working, and not the stereotypical “teens these days”. Generation Y is known as the “laziest generation”, that results in making generalizations about the generation as a whole, but there are many exception.

The so called millennial generation, also referred to as Generation Y and commonly called the Net generation, due to the effect of the internet, are made up of citizens in the United States born between the years 1978 and 1999. This generation has become very familiar with technology because they have grown up with it. They were raised with this new technology such as e-mail’s, instant messaging, and even cell phones. Not all of these new devices have been helpful. In the workforce specifically things have changed especially with communication. Many business had to change their ways of “running the firm” to adapt to the new generation. Business are struggling to adapt to their technological ways, and the effects

This generation is also referred to as Generation Y, Nexters, Echo boomers, and the “Me” generation as well who are well-educated, multitalented, open minded, confident, outgoing, and influential (Berkup, 2014). The focus on children is the highest with attention-giving parents involving their children in all kinds of multiple activities (Twenge & Campbell, 2012). Technology has had the biggest impact on this generation since they were children labeling them as the “digital natives” (Berkup, 2014; Twenge & Campbell, 2012). This high tech environment has allowing them to communicate globally utilizing e-mails, Facebook and text messaging rather than picking up the phone to talk (Stein, 2013; Twenge & Campbell, 2012). Because of the advancements of technology this generation has the most and is the most educated compared to the other generations. They welcome challenges, yearn to learn new ideas and do not hesitate to change their career to find their own sense if identity or feel fulfilled (Stein, 2013; Twenge & Campbell,

Gen X, Baby boomers, and Gen Y are the different generations who work side by side in today’s workplace. According to Ann Hewlett, the President for Work-Life Policy Gen Y and Baby Boomers generations are a large chunk of the workforce, around eighty million each. Whatever those generations value, they have the power to drive to get the results (Hewlett, Sherbin & Sumberg, 2009). Baby boomers and Gen Y have similarities in what they value and there motivates them in the workspace. They tend to share some attitudes and behaviors. At work, Baby Boomers and Gen Y are motivated by not only money and making a pay package. They both desire a bunch of other stuff in life. Along with strong title, recognition, and respect. They are drawn to crave

Cowin and Jacobsson (2003) additionally report that the new graduates and current school learners "belong to Generation Y" which is a group that is "more accepting of authority than the previous generation and more self-confident and collaborative than their older colleagues." (p.31) Generation Y however is reported in previous studies to "demonstrate less tolerance for seniority than previous generations and demand pay that is equivalent to

In a work environment everybody wants to climb the totem pole. For Millennials, they want to rise to leadership without working too hard for it. They are trying to reach the leadership positions as fast as they can and at times they are unprepared for the position they enter because they have not experienced enough along the way. Where Millennials are too fast to rise to leadership, people considered to be Generation X, who are known for their hard work ethic and experience are often complacent in the workplace. Though they gained their experience (unlike Millennials) by working their way up the chain of command and gradually paying their dues and though they also do not expect to be handed a higher position, like Millennials who feel entitled to higher positions in the workplace, they are also not as motivated as Millennials. (Bresman)

GEN Y ( Also called as Millenials):Millennial have grown up with technology and are comfortable with change. They value skill development and enjoy the challenge of new opportunities. Millennial are able to multi task, they want the flexibility to work where and when they want so that they can pursue their outside interests.

To begin with, let me tell you a little bit about my generation. We are the generations that zd6was born between the late 1970s and the mid-1990s. The “Gen Y” has we are call, was raise by the “baby boomers” our parents’ generation.