Exploiting Opportunities in Emerging Markets: The Problems and Successes of Multinational Enterprises

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Exploiting Opportunities in Emerging Markets: The Problems and Successes of MNEs To begin with, legal and economic hurdles are some of the most significant problems MNEs seeking to further enhance their global presence encounter. Each and every country conducts its political, legal, and economic undertakings in a unique way. For this reason, MNEs seeking to exploit opportunities in emerging markets have to contend with various taxation, institutional, as well as legal challenges that effectively make their forays into the said markets even more complicated. MNEs also encounter problems in regard to language differences. This is more so the case given the relevance of effective communication in business transactions. Cultural differences could also make internationalization much more challenging. Some of the largest multinational corporations with operations across the globe include but they are not limited to Gillette, Pampers, and Coca-Cola. These three companies according to Gitman and McDaniel (2008) rake in more revenues from their global operations than they do from their home markets. In addition to saving significant sums of money in labor costs, multinational corporations according to Gitman and McDaniel (2008) can also be able to further enhance their operations by taping new technology from across the world. Characteristics of MNEs from Developing Nations and their Forays into New Markets In the past, the rapid development as well as growth of a number of

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