Exploration Of Exploitation During The 1970 's Generation

Today, Film and Television are among the most internationally supported commodities. Financially, their contributions are enormous: both industries are responsible for the circulation of billions of dollars each year. Since their respective explosions into the new media markets during the mid-twentieth century, film and television have produced consistently growing numbers of viewers and critics alike. Sparking debate over the nature of their viewing, film and television are now being questioned in social, political, and moral arenas for their potential impact on an audience. Critics claim that watching films or television is a passive activity in which the viewer becomes subconsciously

This paper was prepared for Introduction to Film History, Module 1 Homework Assignment, taught by Professor Stephanie Sandifer.

The 1970s is known for being the decade for changing the American values and culture and Hollywood played a major part in this change. It all began with president Nixon being elected in 1969. He ordered bombing in the neutral Cambodia, which he though would help end Vietnam war, but it did not. The 1970s were a very turbulent time due to the tragedy of Vietnam and the trauma caused by the Watergate Scandal. Due to this, People were losing faith in the government and many riots occurred during this time. While the People went through many changes in the 1970s, the Hollywood industry also went through many changes during this time.

By the 1960s the studio system was all but over. Many cinemas were closed down and several of the production back lots sold. Society had changed dramatically particularly with the rise of youth and the youth market, and the old Hollywood product seemed stale to the rising youth audience. Times were changing and the industry had to change with it. The studio system had declined rapidly in the 1950s and by the late 1960s was all but over. The audience had segmented into different social groups with increased leisure options rather than the mass habit audience of the golden age. Many of the films the studios produced to compete with television seemed to many people old fashioned and part of a different world which led to a significant drop in

The Motion Picture Production Code, commonly known as the Hays Code, was adopted in March 1930, though it was not truly enforced until four years later in 1934. This set of rules had tremendously influenced the way Hollywood movies were made for a number of years. This code was based on the ethics and norms if that time. There were three main principals of the Hays Code. The first was no picture shall be produced that will lower the moral standard of those who see it. What was meant by this was that sympathy should not be portrayed towards crimes, wrongdoings, evil or sins. The second stated that only a correct standard of living could be presented that are only subject to the requirements of drama and

To understand why the fall of the production code was so prolific to the film industry one must first understand the production code and how it worked. This was a code that regulated what filmmakers could say, what kind of content their films could contain, and introduced an early version of the rating system that we know today. This kind of censorship was as detrimental to this art form as censorship can be. With a media as widespread as film, so many people see it on average that it can largely change a perception of a population or keep

In 1930, the Hay's Production Code was introduced into the film industry to regulate films that were produced. It regulated several different aspects of movie scenes containing crimes against the law, vulgarity, sex, obscenity, profanity, costume, dances, religion, locations, national feelings, titles and repellent subjects. (History of the Motion Picture Rating System) When scenes in films dealt with crimes committed against the law, the Hays Production Code stated that the crimes could never be presented in such a way to throw sympathy with the crime as against law and justice or to inspire others with a desire for imitation. The code goes into specific detail on several different crimes and how they shouldn't be shown in the films.

The rise of Blaxploitation films such as Coffy revived the social problem films of the 1940s, but instead introduced new representations of race and gender as well as the drug crisis of the 1970s. Despite the progressiveness of Blaxploitation films in relation to previous films such as Birth of a Nation–where black characters were exploited through flat, racial stereotypes for the enjoyment of white audiences–they also thrived on the exploitation of evolved black stereotypes of the 1970s; Bogle’s “black buck,”1 characterized by violence and insatiable sexual desire evolved into the 1970s “pimp daddy,” thriving through hustling women, selling drugs, and sending hits when necessary. The representation of black women in films followed a

The censorship conflicts in the 1900s were extremely intriguing and intense. Around the end of the 1920s, individuals possessed immense moral shifts powered by religious groups during the Great Depression, which resulted in decisions that created a new revolution that dealt particularly with the regulation of content of films. Consequently, in 1934, at the same time that the “Golden Age of Hollywood” began, the Hollywood Production code was formally implemented. The film

By the beginning of the 1970s, film had become the medium through which performing artists were commenting on currant events. Films

During the early years of Hollywood, films had very few regulations on how they can be made. From 1922 till 1930, people were outraged at Hollywood that they have no rules on how they should make films. In response, religious groups were editing movies for their local communities to make them save for their standards. Eventually the government started to talk about enforcing rules that would censor Hollywood movies for the public. To stop that from happening, Hollywood enforced their own rules called the Motion Picture Production Code or the Hays Code.

Between 1970 and 1980 there was a cultural film explosion, there were over 200 films released by major and independent studios that hyped major black characters and themes. Prior to the Blaxploitation era black actors had been relinquished to playing small parts that usually presented stereotyped images of the black race with roles such as waitresses or shoeshine boys. This however all changed when in 1971 when the first successful black film "Sweetback's Baadasss Song" showed a black man coming out on top over the white establishment. The term blaxploitation both helped and destroyed the genre. While many blaxploitation films were box office successes, they also fueled the public's perception of blacks as cold-hearted heroes, gangsters,

Blaxploitation movies in American society were at an all time high in the 1970’s. They gained popularity during and after the civil rights movement due to the influence African Americans were having on society. The movie Coffy, directed by Jack Hill and release in 1973, is a great example of how Blaxploitation movies reinforced the stereotypes that already exist about black men and women. Young African American filmmakers, made lots of these types of movies in order to appeal to the young African American crowd. In the article “Baadasss Gangstas: The Parallel Influences, Characteristics and Criticisms of the Blaxploitation Cinema and Gangsta Rap”, by Dustin Engels, it says, “African American artists began using their mediums to appeal directly to black audiences in an attempt to spawn cultural movements that would display and bring to the forefront the cultural, social and economic struggles of the African American experience.” The African American that was originally making these films had a positive purpose and wanted to spread social consciousness in the best way they could.

By analyzing the historical contexts of these specific movements, we take a deeper look at society's social, religious, economic, and political conditions that existed during a certain time and place. These relevant factors profuse mass influence into a filmmakers decisions while in the production process of a film. Additionally, these components have the role of establishing distinct trends in the film industry. Each movement has its own purpose for creating each film in regards to a stylistic standpoint.

Film Noir as a genre is set in a specific period of time. It is also a genre that is considered to be related to a specific society - that of America from 1940-1958. Film Noir as a genre is a term that French critic Nino Frank coined to describe the new “film movement” emerging from Hollywood in the 1940’s, which appeared to be black and white, crime and detective films. But these two prominent characteristics do not form the genre alone. Stylistic film features such as mood, style and tone are very eminent in Film Noir however it was not always considered as a film genre, but this is what makes the film genre so distinctive. Film Noir was a “new movement” or cycle of films as it consisted of expressionistic lighting techniques such as low