preview

Explore Ted Talk David Meerman Scott Analysis

Decent Essays
Open Document

Messaging Assignment One: The Big Thinking of American Coffee Company Giant Starbucks and Swiss Food and Drink Company Nestle Blending Together
Jaseana N. Sams
Judson University

Introduction
After watching David Meerman Scott’s, The Need to Explore TED Talk Video Episode, I learned that the space exploration of the Apollo Program, the invention of the printing press, and the creation of mobile devices are only possible when humans explore new ideas of unlimited possibilities. In this case, Meerman-Scott repeatedly addressed that when humans explore new ideas and turn impossibilities to possibilities, the need of human exploration is boldly explored for the sake of the betterment of humanity in general. In addition, I also …show more content…

Meerman-Scott’s example of human exploration on the topic of the Apollo Program, suggested to me that this space mission would be possible without big thinking. To put it differently, thinking big (Big thinking) helps put human exploration to the forefront; by the National Aeronautics and Space Administration (NASA) changing the thinking of the billions of people worldwide watching how human potential can change the world and to never limit themselves to thinking on a narrow scale of opportunities. Indeed, the NASA’s Apollo Program and the Starbucks Corporation’s retail store strategy are two entirely different approaches to the approach of “Big thinking.” However, I believe that in terms of Starbuck Corporation’s strategy to increase its financial profits in the nation’s retail stores, I believe that it is a “Big Thinking” strategy for the coffee corporation because, the coffee giant wants to expand its horizon of not only its products being sold in its coffee shops. Compared to heavy competition from Dunkin’ Brands Group Incorporation and McDonald’s Corporation in the sub-industry of the package ground and roasted beans products, Starbucks Corporation wants to make a name for itself as well, by selling its rights to offer its coffee and tea to the Nestle …show more content…

For the most part, Starbucks Corporation saw the benefits of its merger both based on increasing its financial profits and competition in the United States and abroad in the sub-industry of the package ground and roasted beans products. First, Starbuck Corporation’s Chief Executive Officer Kevin Johnson did not seem wary when he communicated to the corporation’s stakeholders that Starbucks Corporation is likely to eliminate other business endeavors, for the corporation to focus on its coffee shops (Blackstone and Jargon, 2018, n.p.). As consumer purchasing of coffee and tea products continues to increase significantly worldwide, I believe that CEO Johnson communicated effectively to stakeholders (In particular) who were wary or question Starbuck Corporation’s future in the sub-industry of the package ground and roasted beans products. For example, CEO Johnson stayed firm on telling stakeholders how Starbucks Corporation is selling its rights to Nestle Corporation brings upon the benefits of increasing its financial profits for both corporations. CEO Johnson (2018) states, “The partnership will raise familiarity with the Starbucks brand by getting its ground and whole bean coffee into international markets where it isn’t currently sold.” (Blackstone and Jargon, 2018, n.p.) Second, as the sub-industry of the package ground and roasted beans products has become one of

Get Access
Related
Get Access