Explore The Factors That Influence The Systemic/Central Route Of Persuasion

The persuasion is an aspect of the intercultural communication. It is any ideas or action of telling someone to do what we belief. There are three styles of persuasion in differences cultural. There are quasilogical style, presentation style, and analogical style. The quailogical style of persuasion practices by among of Western culture. In this style, the preference is to use the fact and statistic from the expert as evidences. The persuader should connect the logical

The second form of persuasion, called the peripheral route, involves using emotions and the customer’s other interest and values to make a sale. For instance, it may use a celebrity that relates to their demographic, music features of the society, or maybe the commercial might just make them laugh. Consequently, the consumer would buy the product not because they liked the specific attributions it has but because they relate themselves to the people who are in the advertisement.

Persuasion is a very strong technique that is used by many throughout history to form some of the greatest works of literature. Ethos, pathos, and logos are the three forms of persuasion. In 2008 a man by the name of Barack Obama created his Victory Speech after a very hard fought campaign. He utilizes the three modes of persuasion to create his very persuasive speech. Persuasion is one of the most crucial strengths to any speaker, especially when applying ethos, pathos, and logos just as Barack Obama did in his 2008 Victory Speech.

People like to watch how others do something to they can figure out how they should behave themselves. Studies found that a single fundraisers showed homeowners a whole list of neighbors who had already donated to a local charity which knowingly made the frequency of contributions raise rapidly. It was also stated that the longer the list is, the greater the effect will be. Liking is also another important perspective on the science of persuasion. It is the connection and bonding with mutual affection between two individuals. When you are trying to get someone to say yes to you, they are more likely to agree with you if they know and like you. They’re not going to want to agree with someone who is a total stranger. The article states that physical attractiveness can be a tool to lure people in and get them to agree with you. In the 1970’s, two researchers found that voters in Canadian federal elections gave the attractive candidates a whole lot more votes than the unattractive ones. Compliments and flattery also play hand in hand when getting someone to say yes because it can increase your chances of them saying yes. Another thing you want to keep in mind is that you need to cooperate with someone if you are going to get them to say yes otherwise if you don’t, they won’t want to listen or

Today, one can see the tactic of persuasion being used as a standard avenue to influence a person’s attitude or beliefs by presenting them with different messages that encourage things like using certain brand name products, vote a certain way, or where to take a vacation just to name a few. There are four types of people that include gullible people, skeptical people, firm believers, and people who are leaders who trust others as well as make others follow their ideas. Persuasion is a widespread topic of social psychology and may be done in different ways. There are two types of cognitive processes by which to persuade someone, which are the central route or the peripheral route. For this assignment I used mostly the central route approach as well as using a little of the peripheral route approach. To reinforce the peripheral route approach the use of pathos was also used during the video to play on the emotions of the watcher. This PowerPoint is effective at using the central route of persuasion, peripheral

“As we explore persuasion, we can divide the persuasive communication into three parts: the communicator, the message, and the audience. First, we will deal with what characteristics of persuaders make people more likely to be persuaded. Next, we will think about characteristics of the message that lead people to change. Finally, we will explore what characteristics of the audience can lead them to be persuaded.” (Feenstra, 2011, p. 88) For your assignment this week, provide an in-depth analysis of the three parts of persuasion. Please reference the bullet points below to complete your assignment.

A cult, also known as a new religious movement, is defined as an exclusive group of individuals who come together to follow a leader's extreme ideas. A cult holds three general characteristics which include: being led by a charismatic leader, has radical beliefs and rituals compared to the norm, and isolates its members from their society to protect them from “evil”. The Unification Church, short for The Holy Spirit Association for the Unification of World Christianity, is a cult that began in 1954 and was founded by Sun Myung Moon. Moon believed Jesus appeared to him when he was a teenager and told him he was carefully chosen to continue the Kingdom of Heaven on Earth. He was told that Jesus himself had begun this mission before his death,

Werner Joseph Severin explored communication theories on a wide range through this book, and as our lives are based entirely on communication persuasion is used daily in different forms, based on different theories, aiming at changing our attitudes and directing them towards the desired outcome, therefore chapter 8 "theories of persuasion" focused on persuasion. As being exposed to new information every day and changing our attitudes accordingly persuasion has reached its goal, for example, if you like something and new information you have been exposed to changed your attitude towards it, then this is a successful persuasion communication. Persuasion can affect our beliefs as will, as what you believe to be true can be altered by a

The first essential of persuasion involves the structure of the argument being posed by one who is trying to provoke others to action. In order to convince someone of a new argument, idea or moral, one must use the proper methods: logos, ethos and pathos. According to Hauser, “The method

If it has been identified that the central route of persuasion on an audience is necessary due to high relevance to the persuasive message, this gives the persuader a framework to begin crafting a strong argument. Since relevance is what captures the audience’s attention, the persuader must exploit this. For example, if the persuader is attempting to sell a car to an individual the the use of the central route, and the potential buyer has been categorized as one that clearly understands the relevance of the purchase, the persuader should do his or her best to make their product seem the most relevant to the customer. The seller may do this by asking the customer to visualize how happy they will be in their new car. This can also be done by highlighting the features of the car that are most applicable to the customer’s concerns (safety, high gas mileage, etc). These methods will invite the receiver to become more involved with the target of persuasion. All of these ways utilize the customer’s judgment of high relevance to the situation to construct a strong argument.

* Dr. Cialdini explained that commitments are more powerful when they are active; public; effortful; and viewed as internally motivated. The statement of the commentator is accurate because the motorcycle owners had made their commitment public by tattooing their commitment on their

There is little evidence that persuasion can be effective because subjects do not integrate the information into their own belief system. The experiment was designed to test the relative importance of attribution versus persuasive manipulations by comparing persuasion treatment with an attribution treatment. The persuasion techniques were designed to be maximally effective by using a credible source delivering a repeated message stating the benefits of change. The attribution techniques were designed to be maximally

The elaboration likelihood model states that persuasion can be take two different routes, central or peripheral. The central route requires a person to think critically about the argument proposed, considering both its strengths and weaknesses, then to elaborate on relevant themes. Whereas, the peripheral route does refer to the attempts at persuasion, in which the change in attitude is a result associated with positive stimuli- popularity, an attractive model or a millionaire, which could be relevant to substance of the argument. Selling products by associating them with attractive models or either by promoting that the product will result in social benefits. This is the result of peripheral attitude change techniques. Chaiken’s (1995) study is closely linked to Petty and Capioppo (1986) distinction of the central and peripheral route of processing. Whereas, Chaiken (1995) identified that people systematically consider all aspects of a message given, or people can superficially rely on a heuristic such as thinking that either longer arguments or arguments including statistical figures/facts are more true. The study suggests that people are more likely to resort to heuristic processing if the have limited time in order to process the message or if they are in a positive mood. Differences between the elaboration likelihood model and the

Petty and Cacioppo (1981) have developed the elaboration likelihood model of persuasion which explains the peripheral route to persuasion and the central route. In the peripheral route, persuasive influences are more tangential to the issues at hand. For egg- in a PSA targeted against smoking in youth, the peripheral route will show the teenagers having a better sex life after quitting smoking. (William G. Shadel, January 2009) Central processing occurs when the person at hand is aware about the main message of the PSA and is motivated to consider its content. We will analyze the use of celebrities for both these routes of persuasion and try to find out the effectiveness in each case.

Social psychologists have not only studied the effects of persuasion, but also the elements that contribute to attitude change. Carl Hovland (1953) developed the Hovland-Yale model of persuasion, in which he used a research team from Yale University. They found that there are a considerable number of factors that can influence how likely attitude changes are to occur, however they also noticed that some are more important than others [McGuire et al 1996]. One of the key factors they found that determines whether persuasion occurs is the communicator. Social psychologists have found that persuasion can be influenced depending about who is presenting the argument, which can impact on how an audience receives it. The credibility of the communicator plays a large role in influencing persuasion, in which