Explore the Idea a Consumer Society Is a Divided Society

would put it, repressed. The same could be argued for older adults who may feel

Consumer societies appeared in the factors of modernity between the late 19th century and early 20th century during the rise of mass production around the industrial revolution and the rise in population in urban areas. People who lived in urban areas, developed industries and needed the distance to get to and from work which increased a need for mobility. A mobile society and mass transit made it practical and easier to use in the streets as form of advertisements. In a consumer society, a person come face to face with a lot of goods, which the features change all the time. Which then, products that are sold are representing tradition and heritage. Their market is continuously changing the way they advertise their

The chosen article is Two Cheers for Consumerism by James Twitchell. In this article he talks about consumerism, commercialism, and materialism. He argues the stand point of consumers and the role they live by every day. In other hands the critics, Academy, gives the consumers and overview description to their consumers.

In this essay I will be outlining consumerism and claims that a consumer society is always a throw-away society. Consumption plays a big part in our lives and causes us to live in divided societies. It may make us feel like we fit in buying new gadgets and clothes and also give us that sense of belonging but we don’t take into account what happens to the old items and packaging. People do not want to look at the problems caused. I will use this essay with the evidence I have read

Veblen’s concept of conspicuous consumption (Veblen, 1899) began to outline how the leisure classes demonstrated status through possessions. However, with increasing affluence and mass consumption, Bauman (Bauman, 1988) later suggests that consumers have become identified by what they have, as opposed to what they do, and have become further differentiated between the ‘seduced’ and the ‘repressed’; the seduced having

For generations, Americans has been brainwashed by the media to believe that what is displayed on television is the ideal perception of what real beauty have manipulated American citizens of what style looks like. Furthermore, with their many brainwashing strategies, that means more and more consumers spending beyond their budget. Our perspectives have been heavily influenced by what they believe is nice, but can we afford it all? With unrealistic combination of goods in store, plazas, and mall, consuming has become a bad behavior of some. In support of my argument of the “Overspending”, author Gladwell’s article “The Science of Shopping” also argues that stores adjust to fit the needs and wants of the shopper are evidently presented. With that being said, we have no idea when we are being manipulated into unrealistic shopping behavior that is influenced by the way the advertisement is presented in visual sight. Author Gladwell gets a “retail anthropologist” and “urban geographer” named Paco Underhill to give breakdown points of how he helps brand name stores influence consumers into persuasion of buying more. However, most of us fall short of that discipline, while being persuaded to overspend during our store visits.

The term consumer society goes beyond the mere act of shopping and the functional use of goods with contemporary

As we are constantly exposed to mass media and popular culture in our modern society, the insidious nature of consumerism has allowed it to penetrate into every aspect of our lives, dictating our very beliefs, values and wants. Nearly every individual in our society subconsciously conforms to the shallow and superficial mindset that characterises our consumerist culture. This idea is highlighted by the following texts; the poem “Enter without so much as knocking” by Bruce Dawe, an extract from the sermon “The Religion of Consumerism” delivered by Peter House, the poem “Breakthrough” by Bruce Dawe, and the

“Outlet shopping is perhaps luxury’s greatest ploy to get its goods into the hands of anyone and everyone,” (Thomas, Pg. 246). “But outlet shopping is the antithesis of the flagship, the antithesis in fact, of luxury itself.” (Thomas, 2007. Pg. 247) Columnist Karen Heller explained to Thomas after visiting Woodbury Common Premium Outlets in New York, “The clothes were marked down, picked over and repeatedly pawed, the opposite of how they were originally displayed. Their power to enchant seemed minimized, even at a third the price, smashed together like produce in a storage hold.” Thomas explains how luxury merchandise is purely just that, leftover “luxury” products: overproduction. No longer does luxury embody the experience of pampering nor does it signify class and wealth. Some

Consumerism leads to self-gratification and the loss of life’s important values such as friendship, love and religion; this is an ever-growing issue that manipulates and deceives society and has done so since the beginning of the technological age.

In the beginning of her essay, she declares that consumerism is a “pernicious problem, an addiction to consumption so out of control that it qualifies as a sickness” (Quindlen 159). The author’s statement could easily offend anyone who is a part of America’s consumer culture and seems very vague in her statement. What qualifies as out of control consumption; buying toys or clothes or is there a limit where it becomes out of control? Quindlen also states that “now much of the country is made up of people with the acquisition habits of a 7-year-old, desire untethered from need, or the ability to pay” (160). This is a very generalized statement that cannot be effectively given because, again, she does not verify exactly what she means. Are the acquisitions of a 7-year-old the desire to buy everything you see? Maybe they are the desires to own every fun new gadget, regardless of need. She also says “much of the country” but leaves her remark at that; how much is “much”? Without any sources, it can easily be assumed she is using her own personal relationships to come to this conclusions which is a biased group and does not represent the country as a whole. Shopping and consumer consumption is a necessary part of the American economy, and Quindlen’s arguments regarding a majority of the country and their reckless spending may only be extreme in a few cases, and reasonable in

The author James B. Twitchell identifies consumerism as being the next evolution of our social behavior. “In our postmodern world we have, it seems, exchanged knowledge of history and science for knowledge of products and how such products interlock to form coherent social patterns” he asserts (Twitchell 321). The implication is that, where we used to rely on crafting items and learning skills for ourselves, we instead find that technological progress has now enhanced the means of production to be so efficient that the value we provide to one another now is not by what we can offer, but by what we decide to buy. These purchase trends are used as a means of forming social connections, and I agree. I have personally observed consumption trends lead to social connections. Certain cultures and sub-cultures have specific styles or looks associated with them. Like-minded or similar interested people can easily identify each other. If an individual is impassioned by rap music, he or she consumes certain brands and types of goods that another person, who’s enthusiastic about country music, would refrain from acquiring.

Consumerism is damaging to our society, in our North American society consumerism is often portrayed to be a negative aspect of people’s lives. However, one can also argue positive effects that result from consumerism, or emphasize on the negative effects of consumerism and how it can be a constraining force in one’s own life. Consumerism is an idea of an economic policy that the market is shaped by the choice of the consumer and continues to emerge to shape the world’s mass markets. Some of the negative effects of consumerism that many critics may argue and that will be further emphasized on are the overexploitation of consumerism which has lead to economic poverty, and increase

Inequality between classes is historically rooted in sociological behaviour. Baumann and Johnston describe how amongst foodies, it was only an elite minority who took up the gourmet scene in North America prior to 1960 (5). “Consumption is, as it always has been, a socially embedded and embodied phenomenon” (Boden, 8). Consumerism and consumption now contains its own ideology, culture, and identity. The search for distinction is one of the primary drivers of contemporary consumerism and consumption. However, due to the increasing accessibility of commodities and experiences, people are not easily distinguishable. The ubiquitous question in society is “what do you do?” Or, in Pugh’s work “what do your parents do?” People attempt to fulfil specific societal positions in order to fit, which in turn causes a blurred image of one’s actual status and wealth. (For instance, the rejection of snobbery; the growing middle class; the ubiquitous search for a bargain; the modernization of roles and etiquette; the amount of choice and rapidity of change in trends; the use of credit or loans; the importance of fitting in; the ability to gain status through knowledge; and

Consumption, we describe as the act of meeting basic needs with material goods and the practice of consuming as a way of life is ‘consumerism’ ( Kennedy 173). The ideology that the meaning of life is found in buying things has really caused majority to spend almost their monthly salary on goods and services in search of utility. This excessive recreational spending also plays a part in increase of inflation, also has made more money in circulation.