Exploring Online Consumer Behavior

1. Issue: Seventy five percent of online customers don’t buy online, somewhere in the consumer buying process they decide not to make the purchase online.

In todays scenario, online Shopping play a great importance in the modern business environment. Online shopping has opened the door of opportunity and advantage to the firms. Rowley Jennifer, (1998) examined that internet is becoming a hotbed of advertising, shopping and commercial activity. Hsieh et al., (2013) stated that internet is influencing

Consumers are making purchases daily. There are a number of occasions and reasons prompting people to shop. Special occasions such as birthdays, anniversaries, and holidays all contribute to retail sales. Sustaining one’s daily life through purchase of food, clothing, personal hygiene products and cleaning products also contributes to the economy through commerce. How do most people like to shop? In recent years a new alternative to the traditional brick-and-mortar shopping, online shopping, has increased in popularity. “U.S. e-commerce sales grew from 72 billion U.S. dollars in 2002 to 228 billion U.S. dollars in 2010.” (“Online shopping,” n.d.,

The Internet has changed the way we do virtually everything, including the way we shop. However, shopping is not the only thing that has changed. In the last decade we have changed the way, we apply for loans, study, and even plan a vacation. Doing any of these things would have been impossible a few decades ago. At present, online banking, paying bills, ordering new services, and shopping online have become part of our daily lives. Traditional brick-and-mortar stores have been around much longer than online stores, but we cannot deny that online shopping is giving the traditional stores competition. Many consumers still choose to shop at regular brick-and-mortar stores because they like to see and

Social factors: People's lifestyle is changing. In recent years, more and more people prefer to shop online. Mintel (2015) demonstrated that approximately 70% of Americans would shop online regularly, especially in the 20-34 age group. In addition, recently,

47% (almost half) of online consumers in Middle East, Africa, Pakistan, India have never shopped online (Nielsen Global Consumer Report 2010). Online shopping provides several facilities like 24x7 shopping at the comfort of home with no travel, wider products availability, better product selection and access to all specifications etc. E-shopping has the potential to replace traditional in-store shopping. There are many motivations for enhancing the experience of online shopping like online shopping open the doors to access the global market place for marketers, introduces the more flexibility in shopping as compared to traditional shopping environment and revolutionising the speed of business. These motivations have encouraged businesses to attract and retain customers by understanding the new ways of online shopping behaviour. Additionally, the evolution of online shopping has opened new doors of opportunities to exploit and provide a competitive advantage to the firms, smart and fast enough to seize new opportunities by adapting itself strategically and technically which

Online shopping is a modern concept which has grown in popularity with the rapid global growth in e-commerce. Apparently, many customers are attracted to this new concept of shopping because of the various benefits and offers of the internet. Online shoppers can enjoy the opportunity to shop at any time whenever convenient using an electronic device without the pressure of going to the traditional brick-and-mortar stores. It also allows browsing through seemingly never-ending options for merchandise or products not available in local stores and can let customers evaluate the different online stores to make comparison between items and products, their brands and prices which is difficult and time-consuming

The idea behind this study is of great significance because e-commerce (online shopping) has grown tremendously since the turn of the century. It has shaped the way people do shopping for the most part.

An investigation of online shopping and how does it influence NTIC students’ daily life. Observations have shown that there has been a rapid development in an economic world. We have witnessed a tremendous change about shopping online. According to UCLA Center for Communication Policy (2001), online shopping has been regarded as the third most prevalent activity on the Internet, only followed by e-mail and website usage. It plays an important role, not only in retail stores, but also in people’s lives. There are more and more people who have begun to choose this way of shopping. However, a reasonable way to use Internet for shopping could offer convenience in people’s daily life. Relying on online shopping too much may cause a lot of risks more than the retail sector, for instance, if a student buys a defective dress from an online company, and it turns out to be fraud, it is nearly impossible to trace it and get your money back, whereas it does not happen in the case of a local shop. Also there is a chance of finding bargains in local retail sector. In this research, the influence of online shopping for the International students in NTIC will be studied.

According to a study of users who have bought products online, there are five main reasons why people shop through the Internet. These are convenience and ease of use; greater selection; better prices; easier comparison-shopping; and no

For non grocery products, we find a p value of 0.327 which indicates that the observed frequencies are equal to the expected frequencies. Looking at the mean of 0.5481, we can conclude that 55 per cent of the respondents at least once bought a non grocery product online. Also, looking at the residuals, we see that only 5 more people than we expected, answered that they bought non grocery products online. These numbers tell us that half of the respondents used internet to buy at least one non-grocery product online last month.

Online customers are always seeking new products, new attractiveness and the most important thing being compatibility with their budget. The internet is the best way to save time and money through purchasing online within their range of budget on home or in anywhere. Online customers don’t have limits to online shopping. They also apply internet for comparison of prices of goods and services, news, visit social networks and search information and so on. The depressions have thus much impact on online customer’s behaviour (Rodriguez, 2009, p.3.). Online shopping behaviour depends on four factors such since shopping motives. Personality variables, internet knowledge and experience and last factors are shopping incentive. These are key determinants to influence the behaviour of online customers. Online seekers are

Half of online Americans favor sites for stores that can only be shopped online and the majority of Canadian web shoppers are split between a preference for online-only sites (31%) and those that have traditional physical stores (19%). The list of products and services that are favored by American and Canadian online shoppers is almost identical. Books, clothing and airline tickets are the items most likely tagged for online purchase in the next six months. One-third of online Canadians say they don’t plan on making an online purchase in the next six months, which is more than the one-fifth of connected

The objective of this research is to analyse the buying behaviours of online customers and compare the gender preferences in two different countries, United Kingdom and Cyprus. More specific, the research actually aims to examine which factors influence the e-consumption, especially the business -to- customer e-commerce model.

There are a lot of websites on internet whereby it offer a variety of product and services for consumer can find and buy through online such as shoe, apparel, sun glasses and more Moreover, the online also provides some of the services which is paying bill online, booking a transport ticket and more. In this research, we are looking the problem addressed in this research which is the view of online shopping by consumer.