Exploring Why the Mass Media May Exert Only a Limited Influence Over the Audience

Today’s media (news) plays an enormous role in the lives of people in directing a specific perception of the world around them. Most often media conduct's a subconscious effect upon its spectators in which the upshots are deliberately or illdeliberatly towards a particular topic.

The influence of media is ubiquitous as we are all exposed to it, and influenced by the messages they attempt to sell. For example, the trope of science gone wrong is a classic plotline of science fiction that is present enough in media to give anyone a sense of paranoia. Media is indeed a force to reckon with. In a world in which the success of media is based off of its audience, the question arises to: to what extent may media alter truth to gain attention, and how may media influence society’s values?

The mass media has become a big part of our society and its counterparts. In a time span of 50 years this medium has influenced society to an extent where it has created wonders. This immaculate tool can control almost every action we perform, from speaking to the actions that every human being performs in society. The mass media has brought upon a new era of idea's and changes in the world we live in. As we analysis media in depth we will find many aspects of media which overlap and some of the smallest factors and aspects of media, which create the biggest impact on society.

We live in a society in which media has such a great influence on us, yet the influence is only in certain aspects and on certain people. “Mass media is arguably the most influential in molding public consciousness” (562). People might think that media is managed by a combination of different people but in reality, since the number of media companies is decreasing, only certain people control the industry and what gets to be put out to light. Since media is mostly controlled by a few people who belong to the 1%, the information that goes into the media is influenced by their beliefs as well as race, class, and even gender. Media influences every aspect of our lives since “media plays a key role in defining our cultural tastes, helping us locate

The media is an important part of our daily lives. It shapes and molds the lens through which we see the world. It controls everything you see, read, and hear. Media also determines what is said, who said it, how it can be said, and who can hear it. The news for a lot of Americans calls them into action. Depending on what is being discussed it can really sway your emotions. The News can make you happy as well as make you sad or angry. Contrary to popular belief manipulation does not require a device or hypnotism; we are being brainwashed right before our eyes. Television is that most sophisticated media of worldwide communication and viewers are completely susceptible to the media molding their opinions and attitude; as well as influencing what is acceptable and what is not. There is an unconscious “groupthink” mentality that taints news coverage and allows only one side of a debate to receive a fair hearing.  When that happens, the truth suffers. In this essay, I will discuss the types of bias and manipulation, how it affects us, and the ways to prevent it.

The power and consequently the responsibility of media, especially mainstream, is something that shouldn’t be underestimated. It often sets the agenda amongst the general public and is the reference point for the majority of the discussion surrounding it. For many, what they see and read in the media forms the basis of their opinions on most important topics. Despite warnings not to, many believe that everything they read in the media must be true.

The media is a well-known platform for viewers and largely impacts the people that watch or see certain programs. Therefore, it is safe assume that the media often represents realistic or unrealistic views

The media influences how people experience social life. Media such as newspaper, television and film, are important sources of information, education and entertainment. It can be used to learn more about the world and the people in it. In this regard it can be said that the media represent, interpret and endorse aspects of social experience (O’Shaughnessy and Stadler, 2005). The media are also implicated in social regulation, or in other terms, the government of society. The media are implicated in government and politics in an obvious way because modern systems of democracy are conducted through the media. But the media have a bigger role to play in government by structuring how society is controlled and maintained.

This research paper’s purpose is to examine how the media is received, based on an audience analysis on the Orlando nightclub shooting in June 2016. His follows on from the findings of a content analysis on the same topic and used to understand how both the public and the media represent the shooter, Omar Mateen. An audience analysis is used to determine how the public and viewers responded to media content and is used to shape media content (Napoli, 2012, pp.79). A survey responded by peers was used to gather the results, which will be analysed and compared throughout this paper with the findings of the content analysis, and used to understand, not only the representation of Omar Mateen, but also the relationship between the public and the media.

The media, a powerful source of information but what are the affects? While the media is seen by many as a vital source of information offered through a variety of different outlets, the theoretical underlining affects of the media demonstrates how stories from within it can influence society. The imprtance of not only recongnizing but understanding the media’s affects remains a vital priority in all forms of information today in how it is received and interpretated by different audiences. The level of effect of the media however, has been disputed heavingly, as with different forms of media such as online have developed a different affect for the mass media consumer. When regarding the level of effect the media holds, the 2016 Presidential campaign presents a prominent case study that shows a limiting affect of the mass media that

To response this question, Ball-Rokeach and DeFleur used the dependency model of mass media effects to analyze roles of media play and relations of mess media interact with society and individuals. The urban – industrial society was chosen by them as their high level of dependence of audiences on media information. The authors did not answer directly that whether the media have significant impact on people and society, or that the media have an unbounded capacity to manipulate people and society. However, in the dependency model they showed us an approach to understand the mass media. By analyzing relationships among the society, mass media and individuals, they focus on three aspects, namely, the sub-system of communication, individual’s social

Most Americans are informed about current events happening within or outside of the country by listening to news networks on television. News networks do share similarities between one another, but they have some major differences on how they report or cover events. When covering events or topics, new networks tend to be biased. They have always been biased, but never to this extent before. Mainstream media plays a huge influence on today’s audience and influences choices made when it comes to important decision making such as voting for the next President. Most Americans don’t look up important topics and decide who or what to vote for. They get most of their information from mainstream news networks such as CNN, CBS, NBC, and Vice News. Most of these major news networks that I listed show some form of liberal bias. What is liberal bias? How can we document this liberal bias so that we can help others identify it when they see? Could it possibly lead to less people being influenced by extremely bias media coverage so that they understand both sides of a specified topic which could lead them to form their own opinions on the subject?

Mass media plays an important role in the society by providing entertainment, information and acting as the government’s overseer. Several scholars have developed philosophies that help people understand how mass media fulfills its roles in the society. For example, Horkheimer and Adorno have constructed theories that explain the functions and impacts of mass media in the society across the globe (Mosco, 2008). The central theme in all mass communication models entails the meaning of media contents, which include the images and texts and their influence on the target audience. The perception of the target audience concerning the text and images in the media are what form the basis of these theories. This essay discusses two hypothetical frameworks: the political economy and cultural studies theories, including their similarities and differences, and how they help in understanding the relationship between the media and society.

Media influence is the force by which ideas are injected into people’s lives shaping the very culture of society. This influence is masqueraded through hidden media message, resulting in a change in its audience which can be positive or negative, abrupt or gradual, short term or long term. Although mass media’s influential effect can reach a wide ranged audience as an agent of socialization the responsibility to contain what it releases has not been of importance. “The media’s socially significant obligations are formally ignored.” (A.S. Zapesotskii, 2011, p 9). Media messages can be exerted through many different outlets such as TV shows, music, movies, commercials, news, magazines, games which are all gravitated to entertain audiences ultimately offering personal gratification that can sometimes blur the lines between reality and

A mass media effect, as defined by W.J. Potter (2011), is “a change in an outcome within a person or social entity that is due to mass media influence following exposure to a mass media message or series of messages” (p. 903). Simply put, this is when a medium - in this essay, a motion picture - changes an individual’s or group of individuals’ cognitions, attitudes, beliefs, affects, physiology or behaviors. Since its conception, film has been used as a way to entertain, educate, or influence the masses. Princess Mononoke, or Mononoke-hime in Japan (1997), is a Japanese animated film which teaches its audience that, despite many green aesops which suggest otherwise, the conflict between the preservation of nature and the