Exploring the Leadership Style of Ursula Burns Ceo of Xerox Corporation

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Exploring The Leadership Style of Ursula Burns CEO of Xerox Corporation
Myra A. Duke
Dr. Eddie Montgomery
Leadership and Organizational Behavior
June 9, 2013

It is rare nowadays for a person to become the top ranking executive at the same company they intern with. Ursula Burns did just that by doing a summer internship with Xerox Corporation, and going on to become the CEO twenty-nine years later. Ursula Burns was the first African-American women to be name CEO of a Fortune 500 company, and first woman to succeed another woman as the leader of a Fortune 500 company. Ms. Burns had very meager beginnings, she was raised by a single mother in a New York City housing project with two siblings. She earned her bachelor’s degree in
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She beliefs in the core values of Xerox, and supports the practice and enforcement of these values. When asked what happens to employees that violate the company’s values, Ursula quickly and frankly says these employees are fired even if they are high performing associates. There is little difference between the person Ursula Burns is and how she runs Xerox. The Core Values of Xerox are stated as: Succeed through satisfied customers; Aspire to deliver quality and excellence in everything they do; Require a premium on assets; Use technology to develop market leadership; Value the employees; and behave responsibly as a corporate citizen. These values are said to be the moral compass by which the company does business with honesty and integrity. Ursula is direct and outspoken in her expectations of the employees of Xerox, her values and ethical beliefs surely resonate with company. Ms. Burns’ beliefs there are certain standards that have to be met to ensure high performance and integrity. Clearly communicating the possibilities, setting the agenda and the tone of organization all contribute to the employees holding the values of the company close to heart, and remembering to be ethical in all their behaviors.
As the CEO of Xerox Ursula Burns demonstrates many strengths and weakness, some of which stand out more than others. Ms. Burns is very innovative not only in her leadership style, but also in the products and services the company now offers. Last year in 2012,

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